Apple Likely Planning October 24 Launch Date for New iPads

With Apple's October media event coming up later this week, the company has reportedly already begun shipping mass quantities of new product into the U.S. and appears to be setting up for a Friday, October 24 availability date, according to a source that has provided accurate information to MacRumors in the past.

The specific product being shipped was not identified by the source, but it likely is Apple's rumored upcoming iPad, though it is not clear which model -- the iPad Air 2, the Retina iPad mini 2, or both -- is being transported.

ipad_air_touch_id_mockup

Physical mockup of iPad Air 2 with Touch ID

The timing would be consistent with Apple's usual strategy for such launches, coming just over a week after the product's introduction. With the exception of major new category products like the Apple Watch or those for which there are severe production constraints, Apple typically unveils a product and ships it within a short period of time if not on the same day. Last year, Apple announced the iPad Air and Retina iPad mini on October 22 and launched the iPad Air on November 1, with the Retina iPad mini landing a few weeks later due to short supplies.

Based on these shipping estimates, Apple likely will announce its new iPad Air 2 and possibly an updated Retina iPad mini on Thursday with a target launch date of October 24. There is no word yet on the possibility of pre-orders, but if Apple does offer a pre-order period, it will likely start very soon after the event in order to allow shipments to be positioned for delivery on launch day.

Related Roundups: iPad mini 5, iPad

Top Rated Comments

caesarp Avatar
82 months ago

The iPad is kinda a bust. For me anyway. Especially now with bigger iPhones. They've looked basically the same all along, they basically offer the same function as my iPhone. I just don't see any reason to want/need one.. and I love looking for an excuse to buy Apple stuff. lol.


iPad air at home. iPhone plus on the go.

Home = iPad air

not at home = iphone plus

That's the scenario. Why would I want to couch surf and read on a 5.5 inch screen, when I can use the much much bigger iPad screen instead. And now with calling enabled on iPads (when on same wifi network as your iphone), I can make and receive calls on the couch if my iPhone is not near me. So yes, there is a case for both devices still.
Score: 13 Votes (Like | Disagree)
dumastudetto Avatar
82 months ago
These new iPads are going to be incredible. I can't wait to get my hands on them.
Score: 9 Votes (Like | Disagree)
bobborries Avatar
82 months ago
Score: 7 Votes (Like | Disagree)
WBRacing Avatar
82 months ago

These new iPads are going to be incredible. I can't wait to get my hands on them.

Incredible is a bit strong.

"Mildly better than my current iPad air" is my current expectation.
Score: 7 Votes (Like | Disagree)
ryankul Avatar
82 months ago
What's the odds of a new Apple TV ? Hoping it comes soon. Really wanna get one but the current gen is way overdue.
Score: 6 Votes (Like | Disagree)
centauratlas Avatar
82 months ago
Mac Mini

Hope there is a new Mac Mini. (I wouldn't turn down a 17" MacBook Pro either)
Score: 6 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...