LG to Supply Apple Watch Displays, Apple Aiming to Sell 50 Million Units in 2015

LG Display will supply the AMOLED displays for the Apple Watch when it launches in 2015, reports Digitimes. According to the report, Apple is also expecting to ship five million units of the wearable device a month, and is aiming to sell more than 50 million Apple Watches in 2015.

applewatch
Apple was also said to be in talks with Samsung to provide AMOLED panels for the device, however the company ultimately decided that all displays for its smartwatch would come from LG. The news is similar to a report last October from The Korea Herald, which noted that Apple was close to striking a deal with LG to supply panels for its wearable after talks with Samsung were said to be "not productive."

The Apple Watch will begin shipping in early 2015 and come in two sizes of 38mm and 42mm (1.5 and 1.7 inches), with six available casing materials and six different bands. The Apple Watch will be also organized into three editions, including the entry-level Apple Watch Sport collection, the stainless-steel Apple Watch collection, and the high-end luxury Apple Watch Edition collection. Pricing will start at $349.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
m4 macbook air blue 2

iPadOS and macOS 26.2 Double 5GHz Wi-Fi Bandwidth for Wi-Fi 6E Devices

Monday January 5, 2026 1:57 pm PST by
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide. The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

JaySoul Avatar
148 months ago
They won't sell 50 million watches, no chance.

More like 5-10 million.
Score: 17 Votes (Like | Disagree)
KylePowers Avatar
148 months ago
First generation iPhone sales in its first year? ~6 million

First generation iPad sales in its first year? ~15 million

First generation iWatch sales in its first year being 50 million? Nope.
Score: 8 Votes (Like | Disagree)
elmateo487 Avatar
148 months ago
Actually not a big number. They should have a 500 million iPhone installed base by then worldwide. I think its currently at around 300 million. If only 10% of their installed iPhone base buy..( quite a low expectation), they have hit their target.

I think its a very conservative estimate.

10% of iPhone users buying smart watches? I doubt that. But I don't think Apple is one to inflate numbers. So maybe.
Score: 8 Votes (Like | Disagree)
jon3543 Avatar
148 months ago
Perhaps Digitimes messed up their numbers.

Digitimes inaccurate?! That's unpossible!
Score: 7 Votes (Like | Disagree)
farewelwilliams Avatar
148 months ago
They won't sell 50 million watches, no chance.

More like 5-10 million.

dunno, I want one, and I don't really know why.
Score: 6 Votes (Like | Disagree)
Rizzm Avatar
148 months ago
I agree with what you say about price, but it will be selling for less than $349 starting at launch.

What no one seems to be talking about is that Apple dropped the price of the iPhone 6 by $300. It's just that Apple is a master at hiding discounts on its products. So no one realizes it.

All four U.S. carriers are offering $200 off for trading in an iPhone 4 or greater. The 64GB model is now $100 less than last year. That comes to $300.

I say that with carefully hidden discounts it will be $199 at launch.

Not sure if stupid or troll.
Score: 5 Votes (Like | Disagree)