Apple, Square Acquisition Talks Went South Over $3B Offer [Update: Nope]

393788_largerEarlier this year, Apple and Square were rumored to be in talks over a possible acquisition, but no deal materialized. According to a new report from TechCrunch, talks between the two companies failed over purchase price.

Apple is said to have wanted to purchase Square for approximately $3 billion, an offer that Square felt was too low given its valuation at the time.

Separately, TechCrunch has heard that Square and Apple were in acquisition talks, but that Square walked away. Apple wanted the company to come aboard, but the discussed price was a sticking point: Apple wanted to buy Square for around $3 billion, one source said. Square, valued at the time at a firm 66 percent delta to that price point, declined to accept. Apple also showed Square a raft of hardware that would compete with Square's point-of-sale tools, said the same source.

Earlier rumors suggested that the disconnect between Square's robust offline payment solution and Apple's simpler plan to enable payments via iPhone were another reason why talks eventually came to an end. Square has recently raised $100 million in capital, putting its valuation at $6 billion.

Apple on Tuesday revealed its long-rumored mobile payment solution, Apple Pay. Apple Pay is designed to allow iPhone users to make NFC payments using credit cards stored in Passbook, which are then authorized with the Touch ID fingerprint sensor. Apple has reached deals with credit card companies, credit issuers, and retailers, and has plans to launch Apple Pay in October.

According to Apple, the program will work with over 220,000 U.S. retail stores, including Walgreens, Duane Reade, Macy's, Nike, Bloomingdales, Staples, Subway, McDonalds, and more.

Update 7:00 PM PT: Jim Dalrymple has given one of his famous "Nope" responses to the Square/Apple acquisition rumors, suggesting that the two companies were not in talks about a possible acquisition.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...

Top Rated Comments

mikethebigo Avatar
149 months ago
Bad foresight I guess. If Apple plans to enter your niche market and offers you 3 billion dollars beforehand, take the deal!!
Score: 23 Votes (Like | Disagree)
Dekema2 Avatar
149 months ago
Who would turn down $3bn from :apple:? Makes no sense... but now we have a better system in :apple:Pay.
Score: 10 Votes (Like | Disagree)
149 months ago
Idiots.


Apple will crush them and they will be worth 10% of that amount.

When Yahoo had a chance to sell, they passed. Stupid.


Stupid
Stupid
Stupid

Where can I invest my money in STUPID?
Score: 8 Votes (Like | Disagree)
149 months ago
Apple pay isn't allowed at the LARGEST RETAILER IN THE WORLD, Walmart


Square isn't worried about Apple

Frankly, the largest retailer in the world can take a long walk off of a short plank.
Score: 7 Votes (Like | Disagree)
Solomani Avatar
149 months ago
I'm glad the Square deal did not go through. The Apple Pay system sounds like a winner. A much better system for consumers once it is embraced by many.

And even the CEOs of credit card companies say that Apple Pay is a good idea. They are actually glad that Apple is working with them rather than competing against them.

Once Apple Pay hits critical mass (will take a couple of years), Square will realize that it lost the opportunity of lifetime.
Score: 6 Votes (Like | Disagree)
HobeSoundDarryl Avatar
149 months ago
Who would turn down $3bn from :apple:? Makes no sense
Someone who's company just a few months later is valued at $6 billion? ;)

but now we have a better system in :apple:Pay.
With Square plus a smart phone, anyone could take a credit card payment for anything- no special hardware to purchase. I've bought hot dogs at sporting events through Square. With Apple Pay, the retailer is probably going to need to be BIGGER so they can buy the hardware that supports NFC. Square will give you the hardware (dongle) so you could take credit cards at a garage sale, a fund raiser, or anywhere else.
Score: 6 Votes (Like | Disagree)