Apple Employees 'Set Low Expectations' For iWatch Battery Life

Ahead of the expected debut of Apple's wearable at Tuesday's media event, Jessica Lessin of The Information (via Business Insider) has shared some hints on what the device's battery life might be like. According to her report, employees familiar with the device have "set low expectations" for its battery life.

Lessin did not give details on how long the iWatch's battery might last, but past rumors have suggested that battery life was one of the main areas Apple was struggling with during the device's development.

set-iwatch-concept

2.5-inch iWatch concept from SET Solution with curved, rectangular display

In the build-up to the new Apple Watch, it is easy to get seduced by the rumored features. Curved screen! Wireless charging! Jony Ive thinks it's slick!

But--and I hate to burst everyone's bubble here--the appeal of the world's most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life.

News of battery life issues first surfaced in March of 2013, suggesting iWatch prototypes had been seeing poor battery life, in the range of a day or two. At the time, Apple was said to be aiming for four to five days before charging, but it's unknown if the company managed to hit that goal.

In light of battery issues, Apple explored several different charging technologies for the device, including solar charging, motion charging, and wireless charging. Solar charging was a bust, but according to rumors, the final device will ship with wireless charging capabilities, which could help to reduce the burden of frequent charges.

With just four days to go until Apple's wearable device is unveiled, rumors have been picking up. Recent information for the iWatch points towards two display sizes, a curved OLED display, a range of band options, a multitude of high-quality sensors, and NFC support, in addition to the aforementioned wireless charging.

Though we expect to see the iWatch at Apple's upcoming iPhone 6 event, many reputable sources have suggested the device won't ship to consumers until early 2015.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

coasterswim Avatar
147 months ago
To me, 1+ days of battery is fine. I charge my phone every night, I can charge a watch, too. It's when it goes less than a day that it becomes a problem.
Score: 56 Votes (Like | Disagree)
unplugme71 Avatar
147 months ago
I'd like 2-3 days of battery life. That way, after 2 years, the battery should still last a full 24 hours.
Score: 19 Votes (Like | Disagree)
douglasf13 Avatar
147 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...

Checking the time on a device in your pocket is what is dated. Wrist watches eventually replaced pocket watches, and wrist computers will someday replace pocket computers. That being said, I think we'll need a lot more diversity in designs before it catches on.
Score: 18 Votes (Like | Disagree)
IJ Reilly Avatar
147 months ago
So now we're getting second guessing of the second guessers.

Situation normal.
Score: 18 Votes (Like | Disagree)
JonneyGee Avatar
147 months ago
Rumors may be picking up, but good mockups aren't. It seems as though MR's strategy is to rotate through each of the 3 awful mockups someone made with each post. *gag*
Score: 18 Votes (Like | Disagree)
djplaxe2109 Avatar
147 months ago
It would have to knock my socks off in order for me to buy one. Wearing a watch everyday just seems so... dated...
Score: 15 Votes (Like | Disagree)