'NFL Now' Launches on Apple TV With Breaking Football News and Highlights

The National Football League earlier this month officially launched its NFL Now service, its next-generation video streaming service that provides access to the largest digital library of NFL videos available online. The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.

nfl_now_apple_tv_live
The NFL Now service delivers historic videos, breaking news, game highlights and original programming from the NFL Now studios. Personalization is a key feature -- allowing users to follow their favorite players and teams, with up to 4,800 minutes of team coverage being pushed across their screens each week. The service also will provide live video coverage of important press events and other important moments from the NFL. It will not live stream NFL games that are in progress. Customers who want to watch games as they are happening must download the NFL Mobile app [Direct Link].

NFL Now is available in two tiers, with the free NFL Now service providing access to the core news and video content. Football fans who want even more content and personalization can subscribe to the $1.99 monthly NFL Now Plus service, which offers instant in-game highlights, access to NFL Films videos and the ability to create custom video streams featuring their favorite teams or players.

iPhone, iPad and iPod touch users can download the NFL Now app [Direct Link] from the iOS App Store for free. Mac users can get their fill of NFL coverage via the NFL Now website, while Apple TV channels can access the new channel directly from the main screen on their set-top boxes.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
Google maps feaure

Google Maps Quietly Added This Long-Overdue Feature for Drivers

Wednesday December 10, 2025 2:52 am PST by
Google Maps on iOS quietly gained a new feature recently that automatically recognizes where you've parked your vehicle and saves the location for you. Announced on LinkedIn by Rio Akasaka, Google Maps' senior product manager, the new feature auto-detects your parked location even if you don't use the parking pin function, saves it for up to 48 hours, and then automatically removes it once...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods Pro 3

Thursday December 11, 2025 11:28 am PST by
Apple today released new firmware designed for the AirPods Pro 3 and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B30, up from 8B25, while the AirPods Pro 2 firmware is 8B28, up from 8B21. There's no word on what's include in the updated firmware, but the AirPods Pro 2 and AirPods Pro 3 are getting expanded support for Live Translation in the European Union in iOS...
iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Foldable iPhone 2023 Feature 1

Apple to Make More Foldable iPhones Than Expected [Updated]

Tuesday December 9, 2025 9:59 am PST by
Apple has ordered 22 million OLED panels from Samsung Display for the first foldable iPhone, signaling a significantly larger production target than the display industry had previously anticipated, ET News reports. In the now-seemingly deleted report, ET News claimed that Samsung plans to mass-produce 11 million inward-folding OLED displays for Apple next year, as well as 11 million...
AirTag 2 Mock Feature

Apple AirTag 2: Four New Features Found in iOS 26 Code

Thursday December 11, 2025 10:31 am PST by
The AirTag 2 will include a handful of new features that will improve tracking capabilities, according to a new report from Macworld. The site says that it was able to access an internal build of iOS 26, which includes references to multiple unreleased products. Here's what's supposedly coming: An improved pairing process, though no details were provided. AirTag pairing is already...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
maxresdefault

iOS 26 Code Leak Reveals Apple Smart Home Hub Details

Thursday December 11, 2025 4:02 pm PST by
Apple is working on a smart home hub that will rely heavily on the more capable version of Siri that's coming next year. We've heard quite a bit about the hub over the last two years, but a recent iOS 26 code leak provides additional insight into what we can expect and confirms rumored features. Subscribe to the MacRumors YouTube channel for more videos. Macworld claims to have access to an ...

Top Rated Comments

luckydcxx Avatar
148 months ago
if only we could watch live games via ATV
Score: 11 Votes (Like | Disagree)
GeneralChang Avatar
148 months ago
Wait, did I read that right? A channel that gives you a channel-only subscription model? There are precious few of these, and I don't care what content they're delivering, I support this model.
Score: 9 Votes (Like | Disagree)
bobbytheninja Avatar
148 months ago
Football ? Don't you mean hand egg :cool::p
Score: 6 Votes (Like | Disagree)
NachoGrande Avatar
148 months ago
1 more step towards Sunday Ticket. I can't wait for Directv to lose that deal.
Score: 6 Votes (Like | Disagree)
the8thark Avatar
148 months ago
Score: 5 Votes (Like | Disagree)
JAT Avatar
148 months ago
Haha, never going to happen, better buy an HD Antenna and hope and pray the signal doesn't cut out every 2-3 seconds.
Hope and pray? Maybe you should buy the right antenna.
Score: 5 Votes (Like | Disagree)