Apple's Secretive Internal Training Program Detailed in New Profile

A new profile of Apple's internal training program published by the New York Times has shed new light on how the company teaches its vision and practices to select new employees. Originally established by Steve Jobs and Apple's Vice President of Human Resources Joel Podolny, the-so called "Apple University" is a year-round, in-house program that allows employees to enroll in a number of classes with instructors coming from universities like Yale, Harvard, Stanford, M.I.T., and more.

internal_training_apple_video
Apple's internal training programs are taught at the company's Cupertino, California campus, with rooms being described as being "well lit" and formed in a trapezoid shape with elevated seats so employees can clearly see their instructors.

Interested individuals sign up on an internal Apple website, as classes are taught to employees based on their positions at the company and work backgrounds. Some courses teach employees about vital business decisions in the history of Apple, with one employee citing a case study on how Steve Jobs chose to make the iPod and iTunes compatible with Windows after being opposed to the idea. Even classes for founders of recently acquired companies are available:

One class taught founders of recently acquired companies how to smoothly blend resources and talents into Apple. The company may also offer a course tailored specifically to employees of Beats, perhaps including its founders, Dr. Dre and Jimmy Iovine. Neither Apple nor Beats would comment.

Another course, titled "Communicating at Apple", focuses on being able to convey products and ideas to others and is taught by the former Dean of Pixar University Randy Nelson among others. A detailed overview of the course given by an employee shares how Apple used the works of Picasso to explain its vision:

In a version of the class taught last year, Mr. Nelson showed a slide of "The Bull," a series of 11 lithographs of a bull that Picasso created over about a month, starting in late 1945. In the early stages, the bull has a snout, shoulder shanks and hooves, but over the iterations, those details vanish. The last image is a curvy stick figure that is still unmistakably a bull.

"You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do," recalled one person who took the course.

Another class taught by Nelson, titled "What Makes Apple, Apple" gives lessons on how the company executes its design principles with precision and simplicity in time. To convey that idea to employees, Nelson showed a comparison of the Apple TV remote that has three buttons and the remote from a Google TV, which features 68 buttons. The instructor explained that Apple designers included just what was needed, while the Google TV remote resulted in a complicated device because its designers "got everything that they wanted."

Finally, the article describes a course called "The Best Things", which teaches employees to be proactive in a high-caliber work environment so they can perform their best work. An example relayed to employees by course teacher and Stanford professor Joshua Cohen pointed out New York City's Central Park, which was transformed from a rocky swamp into an area that made residents feel comfortable with nature. The goal of the class was to teach employees how to make intricate computer technologies feel natural, which was a main philosophy of Jobs.

Top Rated Comments

rmatthewware Avatar
122 months ago
So Apple basically brainwashes their employees into thinking the Apple way.

Some of you haven't had a lot of jobs with actual companies, I'm guessing. Every corporation with a lot of employees has mission statements and philosophies that they want to share with their employees. This is especially true at the management level. If you are going to be a decision-maker, your company wants to make sure you understand the philosophies and ideals that got them to that point. It doesn't mean you can't deviate from philosophies, but, as I once read, you can't break the rules until you understand them. As I understand, the VPs at Apple often disagree about the direction of a product, which is fine. But you have to have a general sense of what Apple is and what they want in their products before you can pitch a 7" tablet or a 5" smart phone.
Score: 10 Votes (Like | Disagree)
Junipr Avatar
122 months ago
Too bad they don't offer these online [as online courses]. Could be useful for a lot of people.

i would love to attend that program.

Did you all miss the part where this is an internal program on practices for integrating new employees? Or do you just have that much time to kill?
Score: 10 Votes (Like | Disagree)
AxoNeuron Avatar
122 months ago
Am I the only person who gets a creepy vibe from this? It's like a Corporate Reeducation Center where people go to be brainwashed, it reeks of meaningless corporate doublespeak.

“The Best Things,” another course, takes its name from a quotation by Mr. Jobs.
It's even creepier how they are treating Steve Jobs like a religious demigod...

If they wanted actual value they would keep that last class (teaching minimalism and industrialist/functionalist design) and add some highly technical courses like neural network computing, nanotechnology like working with graphene and carbon nanotubes, and green energy. Valuable people working for Apple already know the spirit that has made Apple successful in the past, trying to distill it in a classroom just won't work.
Score: 8 Votes (Like | Disagree)
Z400Racer37 Avatar
122 months ago
I wish they would figure out how to do something with iTunesU to make it so that you can get a degree in something through that directly... These tuition rates are obnoxious... :/
Score: 7 Votes (Like | Disagree)
alphaod Avatar
122 months ago
Too bad they don't offer these online [as online courses]. Could be useful for a lot of people.
Score: 7 Votes (Like | Disagree)
rmatthewware Avatar
122 months ago
Did you all miss the part where this is an internal program on practices for integrating new employees? Or do you just have that much time to kill?

I think the poster was saying that he would love to view these classes for their historical value and general interest. But go ahead and be rude, as this is an internet forum.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
best buy snowflakes

Best Buy's New Weekend Sale Has Record Low Prices on MacBook Pro and MacBook Air

Friday December 8, 2023 7:37 am PST by
Best Buy's month-long holiday sale continues this weekend with multiple all-time low prices on Apple's line of MacBook Pro and MacBook Air computers. In addition to Apple notebooks, Best Buy's event has discounts sitewide on home appliances, TVs, video games, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive...
beeper mini

Apple Puts a Stop to Beeper Mini's iMessage for Android Feature

Friday December 8, 2023 2:24 pm PST by
Apple appears to have closed the loophole that Beeper Mini used to bring iMessage to Android, putting a stop to blue bubbles from Android devices. Beeper Mini quit working earlier today, with users receiving "failed to lookup on server: lookup request timed out" error messages. Beeper said on Twitter that it is investigating the issue, but Beeper CEO Eric Migicovsky told TechCrunch that "all ...
maxresdefault

Review: Two Months With the iPhone 15 Pro Max

Thursday December 7, 2023 12:04 pm PST by
Apple's iPhone 15 lineup came out in September, and while most reviews are done shortly after a new device launches, we like to follow up with a longer term review that gives us an opportunity to provide a deeper dive into what it's like using these phones on a day to day basis for months. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has been...
12

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
anker new gold

Anker Begins Countdown to Christmas Sale With Up to 50% Off Popular Charging Accessories

Thursday December 7, 2023 7:55 am PST by
Anker has launched its newest holiday sale, this one offering a special deal every day in the lead-up to Christmas. These sales offer up to 50 percent off select products, and include discounts on USB-C chargers, portable batteries, and much more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which ...