Apple Makes Gains in U.S. Smartphone Market Share

Apple continues to be the number one handset manufacturer among consumers in the United States and has also made small gains in operating system share, according to ComScore's newest monthly survey of U.S. mobile phone users covering the February-May 2014 period.

Apple's smartphone market share increased from 41.3 percent in February to 41.9 percent in May, allowing Apple to retain its position as the top handset manufacturer. Samsung also made small gains over the period, rising to 27.8 percent share. LG, Motorola, and HTC's share fell slightly.

comscoresmartphoneoems
While Apple is the top handset maker, iOS has always fallen behind Android when it comes to operating system share, given the large number of Android-based phones on the market. Apple did make small gains during the period, however, rising to a new all time high of 41.9 percent, up from 41.3 percent in February. Android, in comparison, remained flat with a 52.1 percent share.

comscoregraph
iOS continues to be the only platform to gain ground as Microsoft also experienced no growth and BlackBerry and Symbian each saw small drops in share.

comscoresmartphoneplatforms
ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

SPUY767 Avatar
149 months ago
My god does it irritate me that they lump premium phones from a single manufacturer in with phones of varying price points from a hundred disparate manufacturers together and call it market share.
Score: 13 Votes (Like | Disagree)
A MacBook lover Avatar
149 months ago
Game over once the 4.7, 5.5 inch iPhones come out. :D:apple:
Score: 10 Votes (Like | Disagree)
raazman Avatar
149 months ago
No surprise, despite having nothing all that new and unique to offer. You know why?

Have you ever picked up an Android phone at your local phone store? They are SO BAD compared to iOS it's insane. The entire web it seems is now optimized for iOS and clunky, jumpy Androids try to display full web pages and don't **FEEL** good to use.

In the long run, unless Google or somebody else finds a way to smooth things out, this trend will continue.

Entire web is optimized for iOS? Android tries to display full web pages? First of all the web is handled by web browsers. And I don't know what browser you've used on Android for it to display full web pages on default but that's some BS when it comes to stock or the other popular browsers for Android.
Score: 6 Votes (Like | Disagree)
sbrhwkp3 Avatar
149 months ago
Stop the presses!!!! A whopping 0.6% increase! Time to break out the champagne.

Based on 2013 numbers, .6% would be 6 million iPhones, which equates to 4.8 billion in additional revenue.

Pour me a glass, please.
Score: 5 Votes (Like | Disagree)
cdmoore74 Avatar
149 months ago
Stop the presses!!!! A whopping 0.6% increase! Time to break out the champagne.
Score: 5 Votes (Like | Disagree)
sbrhwkp3 Avatar
149 months ago
No surprise, despite having nothing all that new and unique to offer. You know why?

Have you ever picked up an Android phone at your local phone store? They are SO BAD compared to iOS it's insane. The entire web it seems is now optimized for iOS and clunky, jumpy Androids try to display full web pages and don't **FEEL** good to use.

In the long run, unless Google or somebody else finds a way to smooth things out, this trend will continue.
Score: 5 Votes (Like | Disagree)