General Electric has unveiled its new line "Link" smart LED light bulbs, which can be controlled by an iOS device and start at $15 for individual bulbs and $49 for a starter kit complete with two bulbs and a link hub. The product is being developed in collaboration with design company Quirky, which will make the smart LED bulb accessible in a future update to its Wink [Direct Link] app.

GE Link2
The GE Link will be available in three variations:

- 60-watt replacement soft white (2700K) LED bulb, or A19 shape, commonly used for general lighting in table and floor lamps.
- Indoor soft white (2700K) floodlight LED, or BR30 shape, installed as downlighting found in dining room, living room or other entertainment spaces.
- Indoor/outdoor-rated bright white (3000K) spotlight LED, or PAR 38, used for outdoor security or spotlight.

The Wink app will allow users to adjust brightness settings and create settings for specific environments and situations. Users will also be able to turn specific lights remotely at any given time, useful for vacations or extended periods away from home.

GE's Link enters a growing market of smart LED lightbulbs that is led by the Philips Hue, which was introduced two years ago and has expanded to a wide variety of products. The Philips Hue Starter Pack retails for $199 and comes with three bulbs in addition to a connection bridge, while the GE Link's starter kit is being sold for $49.

A number of companies are also creating home appliances that can be controlled by iOS devices under Apple's new HomeKit initiative, which allows products and their apps to work with iOS services using a unified protocol. Apple itself is also rumored to be developing smart home products for HomeKit.

Interested customers can pre-order the GE's line of Link smart LED lightbulbs from Home Depot's official website.

Update: As noted by some, GE's Link smart LED lightbulbs require a link hub. The link hub and two Link bulbs are being sold as a starter kit for $49.97.

Top Rated Comments

Chrjy Avatar
148 months ago
Now that's a more sensible price, hopefully that will force Philips to start looking at their own pricing model.
Score: 21 Votes (Like | Disagree)
RedTomato Avatar
148 months ago
Can't wait for this to come to the UK. Money waiting here.
Agreed, I almost bought into Phillips, this is defiantly a better price.

GE: [shakes fist] DAMN YOU PHILLIPS, DAMN YOU TO HELL, YOU AND YOUR OVERPRICED BULBS!
Score: 9 Votes (Like | Disagree)
RedTomato Avatar
148 months ago
What's with the grey fingernails?

Space Grey to you man, have you no culture?
Score: 7 Votes (Like | Disagree)
mw360 Avatar
148 months ago
Not trying to purposely pick on you but what's with the sudden influx of people spelling definitely wrong? Doesn't anyone sound out words? Defiantly means boldly resistant or challenging.

And yes, these prices are more reasonable.

That's what autocorrect does when you accidentally put the a before the n. It deletes the e for you and removes the wavy red line that would have alerted you to the error.
Score: 4 Votes (Like | Disagree)
err404 Avatar
148 months ago
I know LEDs are supposed to last an extremely long time, but still.

Frankly the bulb will probably outlast your wifi network. And good luck finding replacement part after even a few years, yet alone the life of the bulb.
Besides the wifi portion of the device probably doesn't add much "real cost" or complexity of the hardware. Making it modular would just increase the size, points of failure and probably increase the cost as well.
Due to the nature of the device they would be nearly all sold as bundles, there would just be no market to ever sell the replacement bulb without the controller.
If you want a modular solution, get a wifi wall switch instead and then use any bulb you want.
Score: 4 Votes (Like | Disagree)
err404 Avatar
148 months ago
Im assuming that these aren't colored LED light bulbs right?
These look like regular white bulbs. That said I don't really get the comparison to Hue since these don't compete in the area Philips is targeting. Nobody buys Hue solely to replace white lights.
Frankly if you just want wifi lighting, get a wifi switch, instead of wifi bulbs. At 60watts most rooms need a lot of bulbs.
Score: 4 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...