Apple Debuts Two New 'Your Verse' iPad TV Ads Emphasizing Music and Travel
Apple has debuted two new video ads for its "Your Verse" iPad Air campaign that showcases the tablet being used in a variety of situations. The pair of ads profile Esa-Pekka Salonen, a Finnish conductor who composes music with the iPad Air, and travel blogger Chérie King, who uses various apps to map her journeys and translate foreign languages on the fly.
Salonen's Your Verse ad displays the musician taking a simple musical concept and developing it into a full composition, using apps such as Touch Press'
The Orchestra and
Notion to sound out various instruments. The composer is also seen using
Pianist Pro, which is shown being used before a whole orchestra plays a musical piece.
Meanwhile,
King's one-minute spot shows the writer traveling to various places including Morocco and Vietnam while using the iPad Air in a number of ways. Apps such as
Wordpress,
Facebook, and
Twitter are shown being used to record the journey, while
Triposo and
iTranslate are used to find popular destinations and translate foreign languages in real time, respectively.
As with the other Your Verse ads, both videos have corresponding sections on Apple's website which go into details about the stories of both individuals and how the iPad Air has helped.
Apple debuted its initial Your Verse iPad ad in January alongside a corresponding website that shares a number of experiences. Other stories have noted the iPad's use in mountaineering, sports, choreography, oceanography, and more.
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Top Rated Comments
Check your TV in ten minutes.
You miss the point of brand marketing. This is not solely about introducing new features for the iPad. It's about, in part, the possibilities that are open to YOU, the consumer, if you have something as wondrous as an iPad. Brand marketing is about emotional associations and not simply touting a bunch of hardware features for the geek crowd.
Brilliant TV spots for the iPad. Have yet to see Samsung try to copy that classy approach. ;)
I think that these ads aren't supposed to be new and show off stuff you don't know already about them. Most people know what an iPad is and that it can do so many things... it's time to educate people that iPad is a classy and worldly product and you shouldn't be using Samsung/Microsoft because they are too generic and boring even though they do the same things.