Apple Introducing New Apple TV Box in April for Holiday Launch, Still Talking With Time Warner Cable
Apple is planning to introduce a new Apple TV set-top box in April according to Bloomberg, but the report says Apple would not begin selling the box for months. Apple is also in talks with content providers including Time Warner Cable to provide TV shows and other media. The new box is said to include an upgraded processor and a revamped interface. The current Apple TV UI is getting a bit unwieldy as the company has continued to add new content channels over the past year.
Time Warner has been in talks with Apple for well over a year and the company has said it would be willing to give control of the customer-facing user interface over to Apple. Bloomberg reported last July that Apple and Time Warner were close to a deal.
Apple is aiming to have the device available for sale by the Christmas holidays, though the release date could change because the company is still in the process of securing new agreements with programming and distribution partners, said two people, who asked not to be identified because the plans are private.
Earlier this week, a reference to new Apple TV hardware was discovered in a recent release of iOS 7 and rumors have suggested that a new Apple TV could see added support for apps and Bluetooth game controllers in the next few months. At the end of January, the Apple TV received new prominence on the Apple Online Store, suggesting the platform could be developing into more than just a "hobby".
The long delay between the introduction of the new Apple TV box and its public launch would be unusual for Apple, which prefers to announce and release products in a short time period. Apple has only had long lead times between announcement and release for major new product releases -- the iPhone debuted six months before it's public launch owing to the unique FCC permitting process for new cell phones, and the iPad was presented more than two months before it first went on sale. The new Mac Pro was previewed six months before its final release as well.
It's possible that Apple will introduce a new App Store platform for the Apple TV, with the delay giving developers time to build new apps for the device.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
