UK Court Allows Activists to Sue Google Over Safari Tracking

The company was fined $22.5 million by the U.S. Federal Trade Commission for this privacy violation and paid a $17 million settlement in a case filed on behalf of Thirty-seven states and the District of Columbia.

As a rule, a similar offense repeated would result in a much bigger fine for that reason.

And maybe $22.5 million means nothing to Google. However, you'll have to ask yourself how much benefit Google got from this, and I don't think it was $22.5 million. Someone wrote the code and is responsible for $22.5 million unnecessary cost. He has a manager who asked him to write the code or didn't prevent it, and is responsible for $22.5 million unneccessary cost. They are not going to be told, "that's ok, do it again if you have an opportunity" but will get some major telling off.

Way to try to minimize what Google did. It was all just a simple low-level mistake. They didn't really mean to do it. Horse hockey. Just like they didn't mean to gather data on people's wifi networks as they drove around the country for street view. It was all just a simple coding error. Google didn't mean to do it. Google is doing everything it can to gather every shred of information they can on everyone they can. It is their business model.

You are completely misunderstanding what I said. They may have a severe cultural/attitude problem at Google, dictated from the top, and something like this cannot be explained otherwise. But there is one programmer, one manager, one department head, who cost the company 22 million dollars, and that's not something that is easily forgiven.

This trial is in the UK so different rules are likely to apply. For example, in the USA you would have to prove a loss but from the article, we have this "The Claimants' application to rely on ground (9) in relation to the DPA [Data Protection Act] claim is allowed." so the plaintiffs' case appears to be built on Google violating the Digital Protection Act which appears to be a United Kingdom law. This would be why Google wants it to be tried in the USA so they need to prove a loss and the DPA would not be applicable.

That said, one could argue that their is a loss. While the information taken by Google may have no monetary value to the plaintiff, it does have monetary value as it is used by Google to increase their ad sales. Without the data, the click through rate is lower. Hence, the value would be the difference in the ad revenue for a group that had the information collected versus the ad revenue for a group that did not have the information collected. The information is worth a lot of money as you can see from Google's advertising sales. Without advertising sales, Google is nothing.

Google's going down!