China Mobile Stores Going All Out for iPhone and iPad Promotion

Following the start of pre-orders for the iPhone 5s and iPhone 5c on China Mobile earlier this week, new photos from PRC and ME show just how much the world's largest carrier is emphasizing its launch of Apple's products.

china_mobile_store_iphones
The carrier's relatively small store at the Link City shopping mall in Shenzhen is covered in Apple promotional signage, including wall-mounted banners and a large scrolling digital ribbon sign advertising discounted pricing on the new iPhones, extra free-standing signage, and even a flatscreen television replaying video of Apple's iPhone 5s/5c introduction from September.

Not only were there Apple advertisements all over the place, but even Phil Schiller was present, his A7 chip announcement playing on a flatscreen TV. A majority of the ad and display space in the store had been dedicated to Apple. If this is any indication, China Mobile is planning to aggressively promote their new Apple partnership in the hopes of blunting any advances from China Unicom and Telecom.

One of the store's two display tables is entirely devoted to Apple products, with iPhone 5s, iPhone 5c, iPad, and iPad mini units on display for customers to try out, extra iPhone 5c samples showing the various color options, and a China Mobile salesperson staffing the table at a large iMac.

The China Mobile iPhone launch comes just as market research firm Counterpoint Research revealed a significant jump in Apple's smartphone market share in China in October, with Apple leaping from sixth place to third with over 10% of the market on the strength of the iPhone 5s and 5c launches. With China Mobile opening iPhone availability up to millions of potential new customers beyond launch partners China Unicom and China Telecom, Apple is clearly looking to make a significant move in the world's largest market.

Top Rated Comments

(View all)
Avatar
89 months ago

I banned iPhones (and smartphones) from all meetings at work.


I think more will get done if you also ban meetings at work.
Score: 10 Votes (Like | Disagree)
Avatar
89 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


What's your source for "most of Wall Street"?
Score: 6 Votes (Like | Disagree)
Avatar
89 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


Consumers will tell them with their wallet...
Score: 5 Votes (Like | Disagree)
Avatar
89 months ago

As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )


This has to be the funniest post I have read here for a long time!
Score: 3 Votes (Like | Disagree)
Avatar
89 months ago
Copy In Reverse :)

I think they'll overtake Samsung, atleast until the Samsung Galaxy S5 (or whatever) is released.


Samsung even copied the letter and number in Apple's latest phone. They had to reverse the letters so they wouldn't get sued, just like they had to reverse engineer the iPhone to copy it too. \s
Score: 2 Votes (Like | Disagree)
Avatar
89 months ago
As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )
Score: 2 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...