China Mobile Stores Going All Out for iPhone and iPad Promotion

Following the start of pre-orders for the iPhone 5s and iPhone 5c on China Mobile earlier this week, new photos from PRC and ME show just how much the world's largest carrier is emphasizing its launch of Apple's products.

china_mobile_store_iphones
The carrier's relatively small store at the Link City shopping mall in Shenzhen is covered in Apple promotional signage, including wall-mounted banners and a large scrolling digital ribbon sign advertising discounted pricing on the new iPhones, extra free-standing signage, and even a flatscreen television replaying video of Apple's iPhone 5s/5c introduction from September.

Not only were there Apple advertisements all over the place, but even Phil Schiller was present, his A7 chip announcement playing on a flatscreen TV. A majority of the ad and display space in the store had been dedicated to Apple. If this is any indication, China Mobile is planning to aggressively promote their new Apple partnership in the hopes of blunting any advances from China Unicom and Telecom.

One of the store's two display tables is entirely devoted to Apple products, with iPhone 5s, iPhone 5c, iPad, and iPad mini units on display for customers to try out, extra iPhone 5c samples showing the various color options, and a China Mobile salesperson staffing the table at a large iMac.

The China Mobile iPhone launch comes just as market research firm Counterpoint Research revealed a significant jump in Apple's smartphone market share in China in October, with Apple leaping from sixth place to third with over 10% of the market on the strength of the iPhone 5s and 5c launches. With China Mobile opening iPhone availability up to millions of potential new customers beyond launch partners China Unicom and China Telecom, Apple is clearly looking to make a significant move in the world's largest market.

Related Forum: iPhone

Top Rated Comments

Plutonius Avatar
115 months ago
I banned iPhones (and smartphones) from all meetings at work.

I think more will get done if you also ban meetings at work.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
115 months ago
Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:

What's your source for "most of Wall Street"?
Score: 6 Votes (Like | Disagree)
tootall Avatar
115 months ago
Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:

Consumers will tell them with their wallet...
Score: 5 Votes (Like | Disagree)
AppleScruff1 Avatar
115 months ago
As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )

This has to be the funniest post I have read here for a long time!
Score: 3 Votes (Like | Disagree)
Wingsy Avatar
115 months ago
Copy In Reverse :)

I think they'll overtake Samsung, atleast until the Samsung Galaxy S5 (or whatever) is released.

Samsung even copied the letter and number in Apple's latest phone. They had to reverse the letters so they wouldn't get sued, just like they had to reverse engineer the iPhone to copy it too. \s
Score: 2 Votes (Like | Disagree)
spyguy10709 Avatar
115 months ago
As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )
Score: 2 Votes (Like | Disagree)

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