China Mobile Stores Going All Out for iPhone and iPad Promotion

Following the start of pre-orders for the iPhone 5s and iPhone 5c on China Mobile earlier this week, new photos from PRC and ME show just how much the world's largest carrier is emphasizing its launch of Apple's products.

china_mobile_store_iphones
The carrier's relatively small store at the Link City shopping mall in Shenzhen is covered in Apple promotional signage, including wall-mounted banners and a large scrolling digital ribbon sign advertising discounted pricing on the new iPhones, extra free-standing signage, and even a flatscreen television replaying video of Apple's iPhone 5s/5c introduction from September.

Not only were there Apple advertisements all over the place, but even Phil Schiller was present, his A7 chip announcement playing on a flatscreen TV. A majority of the ad and display space in the store had been dedicated to Apple. If this is any indication, China Mobile is planning to aggressively promote their new Apple partnership in the hopes of blunting any advances from China Unicom and Telecom.

One of the store's two display tables is entirely devoted to Apple products, with iPhone 5s, iPhone 5c, iPad, and iPad mini units on display for customers to try out, extra iPhone 5c samples showing the various color options, and a China Mobile salesperson staffing the table at a large iMac.

The China Mobile iPhone launch comes just as market research firm Counterpoint Research revealed a significant jump in Apple's smartphone market share in China in October, with Apple leaping from sixth place to third with over 10% of the market on the strength of the iPhone 5s and 5c launches. With China Mobile opening iPhone availability up to millions of potential new customers beyond launch partners China Unicom and China Telecom, Apple is clearly looking to make a significant move in the world's largest market.

Top Rated Comments

(View all)
Avatar
87 months ago

I banned iPhones (and smartphones) from all meetings at work.


I think more will get done if you also ban meetings at work.
Score: 10 Votes (Like | Disagree)
Avatar
87 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


What's your source for "most of Wall Street"?
Score: 6 Votes (Like | Disagree)
Avatar
87 months ago

Most of Wall Street believes Apple will sell about a few million iPhones, tops, on China Mobile's network. That's out of China Mobile's 750 million subscribers. Apple is estimated to sell about measly 1% of iPhones out of China Mobile's entire user base. Quite a bit of confidence in Apple... NOT! Apple is being majorly disrespected by Wall Street and there's no one from Apple willing to step up and tell them to go to hell. :mad:


Consumers will tell them with their wallet...
Score: 5 Votes (Like | Disagree)
Avatar
87 months ago

As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )


This has to be the funniest post I have read here for a long time!
Score: 3 Votes (Like | Disagree)
Avatar
87 months ago
Copy In Reverse :)

I think they'll overtake Samsung, atleast until the Samsung Galaxy S5 (or whatever) is released.


Samsung even copied the letter and number in Apple's latest phone. They had to reverse the letters so they wouldn't get sued, just like they had to reverse engineer the iPhone to copy it too. \s
Score: 2 Votes (Like | Disagree)
Avatar
87 months ago
As an apple shareholder, this makes me very, very happy.

As an apple fan, this also makes me happy - millions of people that wanted the iPhone can finally get one, legally! The more people that experience the iPhone, the better the world will be :)

(and I'm not kidding, iPhones bring people closer, and connect our world in a way that nothing else can... it's amazing :) )
Score: 2 Votes (Like | Disagree)

Top Stories

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

Microsoft's xCloud and Xbox Game Pass Not Coming to iOS Due to Apple's Restrictions [Updated]

Thursday August 6, 2020 1:06 pm PDT by
Microsoft's "Project xCloud" streaming game service that pairs with its Xbox Game Pass won't be available on iPhone and iPad when it launches this September, and Apple's App Store restrictions are to blame. Xbox Game Pass and its accompanying xCloud streaming feature offer access to hundreds of games that can be streamed to mobile devices, and Apple says that because it can't review each...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...