Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More

Apple yesterday filed its 2013 10-K annual report with the U.S. Securities and Exchange Commission, offering some insight into how the company has grown over the past year. Among the interesting tidbits included in the report:

- Apple's employee headcount grew to 80,300 full-time equivalents, up from 72,800 at the end of fiscal 2012. Nearly all of that growth was outside of the company's retail division, which grew by only 400 to 42,800 full-time equivalents.

- Apple's retail store count increased by 26 during fiscal 2013, with average revenue per store dropping slightly to $50.2 million from $51.5 million. The company also saw a decrease in the number of full-time equivalent employees per store, moving from 108.7 in 2012 to 102.9 in 2013. As noted during Apple's earnings conference call on Monday, the company plans to open 30 new retail stores in fiscal 2014, with two-thirds of those being outside of the United States. Apple expects to remodel an additional 20 of its existing stores.

1_infinite_loop
- Real estate holdings continue to grow, with Apple now owning or leasing 19.1 million square feet of space, up from 17.3 million square feet at the end of the previous year. That number includes 2.6 million square feet at the former HP campus in Cupertino that will be demolished to make way for Apple's new headquarters campus. Apple's campus will ultimately contain roughly 3.6 million square feet of space.

As of September 28, 2013, the Company owned or leased approximately 19.1 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions. Of that amount approximately 12.0 million square feet was leased building space, which includes approximately 4.6 million square feet related to retail store space. Of the Company’s owned building space, approximately 2.6 million square feet that is located in Cupertino, California will be demolished to build a second corporate campus. Additionally, the Company owns a total of 1,428 acres of land in various locations.

As of September 28, 2013, the Company owned a manufacturing facility in Cork, Ireland that also housed a customer support call center and facilities in Elk Grove, California that included warehousing and distribution operations and a customer support call center. The Company also owned land in Austin, Texas where it is building office space and a customer support call center. In addition, the Company owned facilities for research and development and corporate functions in Cupertino, California, including land for the future development of the Company’s second corporate campus. The Company also owned data centers in Newark, California; Maiden, North Carolina; Prineville, Oregon; and Reno, Nevada. Outside the U.S., the Company owned additional facilities for various purposes.

- Apple's advertising expenses rose to $1.1 billion in fiscal 2013, up from $1.0 billion in 2012.

- Apple expects capital expenditures to rise to $11.0 billion in fiscal 2014, a significant increase of 57% over the $7.0 billion spent in 2013. The retail division is expected to see only a 10 percent increase in spending, while Apple's other capital expenditures related to manufacturing, corporate facilities and infrastructure would grow by over 60 percent. Some of that increase may be related to Apple's new corporate campus, but it is not entirely clear how those costs are being budgeted and accounted for over time. Asymco's Horace Dediu has used Apple's capital expenditure estimates to predict shipments of 250-285 million iOS devices in fiscal 2014, up from around 235 million in 2013.

Apple's annual report contains a number of other details about the company's operations, much of it targeted at investors and regulators, and addresses such topics as executive compensation, company investments, taxes, and more.

Top Rated Comments

AppleFan115 Avatar
132 months ago
We're not taking our foot off the gas.
Score: 3 Votes (Like | Disagree)
IJ Reilly Avatar
132 months ago
Are you being serious or just trolling?

He's seriously trolling.
Score: 2 Votes (Like | Disagree)
nostresshere Avatar
132 months ago
Like em, hate em, or love em. Does not matter.

This is one big a$$ company.

They spend $1billion in just advertising.
$11b in capital expenditures

Amazing stuff.
Score: 2 Votes (Like | Disagree)
theheadguy Avatar
132 months ago
Excellent employment numbers. Good guy Apple.

Score: 2 Votes (Like | Disagree)
giantfan1224 Avatar
132 months ago
Brillant stock PR.

Apple never communicates on actual sales numbers, but invent all sorts of ******** percentage, growth, advertising etc...numbers to make us believe that there is overall sales and growth.

But their inside board stockholder strategy trumps no one: they artificially made they value rise by having hedge funds, and new holders.

This is based on air and will make their value fall critically soon enough.

Are you being serious or just trolling?
Score: 1 Votes (Like | Disagree)
bawbac Avatar
132 months ago
wow, more then 80,000 employees. that number is huge than most of airline operations :D
But do they all get the appropriate health care package or rely on Obamacare. ;)
There's a reason for big business to have the part-time job medical coverage loop hole.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....