Back in 2010, Apple debuted a volume purchase program for its iOS App Store, designed to allow educational institutions and businesses to purchase iOS apps in bulk. With Mavericks, the company is planning to expand its purchase program to the Mac App Store.

volumepurchase

The App Store Volume Purchase Program now offers institutions the ability to assign apps to users while keeping full ownership and control over app licenses. Institutions purchase app licenses through the VPP website, and can use their MDM solution to assign apps to students, faculty, and staff over the air. Students can enroll with their personal Apple IDs without providing it to their institution, and apps are placed in their purchase history for self-service download, or are installed automatically via MDM. Apps can be revoked at any time and reassigned to other students. In addition to iOS apps, VPP now also supports the purchase of Mac apps and even books, so students can be provided all the tools they need to get their work done.

As the release of Mavericks approaches, Apple sent an email to Mac developers (via 9to5Mac) with instructions on how to prep for the upcoming launch of Mac App Store volume purchases.

We’re pleased to announce that Mac apps will soon be eligible to participate in the Volume Purchase Program for Business and Education. The Volume Purchase Program allows businesses or educational institutions to purchase multiple copies of your app at once.

You may also offer a discount to educational institutions for multiple purchases. If you choose to offer a volume discount for an app, institutions that purchase 20 or more copies of that app in a single order will receive a 50-percent discount.

Your existing Mac apps will not be automatically enrolled in the discount for educational institutions. If you would like to offer your existing Mac apps at a discount for the Educational Volume Purchase Program, check “Discount for Educational Institutions” in the Rights and Pricing section of the Manage Your Apps module on iTunes Connect.

Under the terms of the program, Mac developers will be able to implement educational discounts to bulk app purchases in iTunes Connect, allowing institutions that purchase 20 or more copies of an app to get a 50 percent discount. Previously, bulk purchases of Mac apps were not available, with the exception of Apple’s own apps.

OS X 10.9 Mavericks is expected to launch at the end of October and includes a number of other features for education and enterprise users, including single sign on, Caching Server 2, and new MDM configuration options.

Top Rated Comments

tdmac Avatar
102 months ago
They are.

Taking 30% of something that sells for half as much is 50% less.
Score: 2 Votes (Like | Disagree)
mgroover Avatar
102 months ago
I'm talking about my app though. I've tried pricing it at $1, $2, and $3. I had roughly the same sales volume at $1 and $2, but volume was cut in half at $3 (so it was a lot less profitable because price less than doubled.) So I've kept it at $2 for the past 18 months or so.

I can't imagine organization care that much about spending saving $30 on 30 installs - I'm giving them a good deal no matter what. And the wages of the person making the decision while they work it out probably exceeds what they save.

I think I'll just stick with $2/copy for everyone, bulk sales or not.
Hi,

I'm not a user of any Apple products, Android on the mobile side, Windows/Linux/BSD server side and Windows on client side, but I generally keep up with the news posted here and on other Mac sites.

I actually registered an account to respond to this argument as I think you are missing the enterprise aspect of it.

The likes of VPP through App Store is something all larger enterprises with central management has been asking for during an extended period. The reason is mainly not to cut costs on the purchase price, even though this is one of the main reason why you purchase in bulk volumes or enterprise licensing agreements, as the App Store is not aimed at all towards enterprise users.

It requires an Apple ID to purchase the software, an ID which can be connected to 5 >physical< machines, which needs to be connected to a credit card. What do you do if you have 500 devices requiring your software? Register 500 accounts and purchase the app 500 times?

I have not looked in to the actual details of the VPP yet but the possibility of configuring a machine with a generic corporate Apple ID is something which would be very beneficial.

Of course, when you have this large amount of devices the management is handled by other 3rd party apps such as FileWave, Puppet, OSCAR etc to manage both image installs, license inventory and app installs but just the actual time and hassle of purchasing a standalone installer of Final Cut X is mindblowing. Here in Sweden, the ONLY way of purchasing the app was through App Store.


I like the architecture behind OSX, just don't get along with the GUI at all. For Apple to get a sustaining share of the enterprise market they need to do what Microsoft has done historically, please the enterprise market with management tools and not be 100% user centric.

Knowing some people who work only with OSX-desktop deployment environments I know this would be god send. :)
Score: 1 Votes (Like | Disagree)
chumawumba Avatar
102 months ago
Score: 1 Votes (Like | Disagree)
Manderby Avatar
102 months ago
One of the main flaws of the Mac App Store finally comes to an end: Purchasing in high volume.

I'm confident that many companies and a lot! of educational institutions had neglected the Mac App Store because of this.

Already enrolled. It's a good thing.
Score: 1 Votes (Like | Disagree)

Top Stories

General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
16 inch macbook pro m2 render

Gurman: Redesigned MacBook Pros to Launch Between September and November

Sunday July 18, 2021 7:39 am PDT by
Apple can be expected to release its redesigned 14-inch and 16-inch MacBook Pros sometime between September and November, as part of another packed fall season for new product launches, according to Bloomberg journalist Mark Gurman. In the latest edition of his Power On newsletter, Gurman says that the new MacBook Pros will go into production in the third quarter and can be expected to be...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
magsafe battery pack solo

Hands-On With Apple's MagSafe Battery Pack

Tuesday July 20, 2021 11:14 am PDT by
The new MagSafe Battery Pack that Apple debuted this week is arriving to customers starting today and it's also now available for in-store pickup in many Apple retail locations around the world. We snagged one this morning and thought we'd take a look at it to let MacRumors readers know if it's worth the $99 asking price. Subscribe to the MacRumors YouTube channel for more videos. As the name ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
apple tv 4k design green

Apple Releases tvOS 14.7 for Apple TV HD and Apple TV 4K

Monday July 19, 2021 10:04 am PDT by
Apple today released tvOS 14.7, the seventh update to the tvOS 14 operating system that initially debuted in September 2020. tvOS 14.7 comes two months after the launch of the tvOS 14.6 update. tvOS 14.7, which is a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. ‌‌Apple TV‌‌ owners who have automatic software ...
ipad pro m1 feature

Apple Releases iPadOS 14.7 With Apple Card Merging Option, Fix for 3.5mm Headphone Jack to USB-C Adapter Bug

Wednesday July 21, 2021 10:18 am PDT by
Apple today released iPadOS 14.7, marking the seventh major update to the iPadOS operating system that came out in September 2020. Apple already released iOS 14.7 on July 19, but for some reason, delayed the iPadOS 14.7 debut until today. The iPadOS 14.7 update can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new ...