iphone5Research firm Kantar Worldpanel released two new reports on Monday, revealing various findings about the growth in sales on the strength of iOS devices for U.S. carrier T-Mobile, as well as Apple’s growing market share in Japan when compared to other mobile platforms such as Android. Both reports were published for the three-month period ending in August 2013.

The first report states that T-Mobile accounted for 13.2% of smartphone sales in the U.S. market during the three-month period, marking the carrier's highest share over the past year with a growth of 1.1% compared to the year-ago quarter. The iPhone 5 also remained the top-selling smartphone at T-Mobile, accounting for 17.1% of sales.

Kantar Worldpanel ComTech Global Strategic Insight Director, Dominic Sunnebo states, “When iOS first debuted on T-Mobile in mid-April, the majority of sales came from consumers upgrading from a featurephone to their first smartphone. However, looking at those who purchased an iPhone in the August period, 56% of those consumers came from another smartphone, including 38.5% from an Android device.”

The second report shows the growth of Apple’s iOS as a whole in various international markets, with Apple maintaing a strong year-over-year growth in making up 39.3% of total smartphones sales in the United States, up over five percentage points over the previous year and a number that is expected to spike following the launch of Apple’s refreshed iPhone line. The report also shares evidence of Apple’s emergence in the Japanese market:

Apple and Android have recorded almost identical shares of sales in Japan – 48.6% and 47.4% respectively. However, news that the new iPhone range will be available on Japan’s largest carrier, NTT DoCoMo, for the first time, makes it likely that Apple will pull ahead of Android in this key market.

Kantar Worldpanel previously reported the success of the iPhone for T-Mobile in June, along with growth of Apple’s market share with various carrier expansion. Both reports did not include the launch figures of Apple’s new iPhone 5s and iPhone 5c, which combined for a total of nine million units sold in the first weekend.

Top Rated Comments

StrongArmmed Avatar
140 months ago
Parity in Japan?? Driving T-Mobile sales in the most recent period? Nine million phones sold opening weekend??

That looks so...dire. Apple's demise is surely foretold.. /s :rolleyes:
Score: 4 Votes (Like | Disagree)
FlatlinerG Avatar
140 months ago
Parity in Japan?? Driving T-Mobile sales in the most recent period? Nine million phones sold opening weekend??

That looks so...dire. Apple's demise is surely foretold.. /s :rolleyes:


Apple is a sinking ship according to the majority of MacRumors members. :p

iOS 7 is a flop, they say.
iPhone 5s and 5c are terrible, they say.
Jobs never would have allowed this, they say.

and yet, sales are up and market share is increasing.
Score: 2 Votes (Like | Disagree)
BC2009 Avatar
140 months ago
You're right. I'd like to see how anyone can spin this report into bad news.
Analysts will find a way. They found a way to predict 6M iPhone launch sales and then try to twist things to say that they weren't considering all these known factors such as sales in China and Japan and sales to retail channels for iPhone 5C (despite the fact that last year Apple shipped a bunch of 16GB iPhone 4S and 8GB iPhone 4 units to retailers). They also claim that they were simply trying to count sales to actual customers (which has never been a metric that could be actually measured).

Apple has the strictest form of accounting when it comes to sales reported. They don't report sales until the risk is transferred and they have a reasonable belief of collection (for retailers on 30, 60 or 90 terms to make payment). For sales from their online store they don't count the sale when it is ordered or shipped, but rather when the customer has signed for the package because that is the point where the risk has been transferred.

Apple's 9M iPhone sales this year are reported in the exact same way as the 5M iPhone sales were reported with last year's launch. Last year Munster tried to say he was only off by 5M because he was counting unshipped preorders while this year he claimed he was off because he was only counting iPhones in customers hands. Maybe Munster was just wrong --- seems more plausible to me. Gene Munster and Peter Misek should be out of a job with how often they are wrong.
Score: 1 Votes (Like | Disagree)
ValSalva Avatar
140 months ago
Well, Japan and the US, where iOS is at or near the top of market share, make up ONLY 31% of the world's GDP. There's no money to be made there. :rolleyes:

I hadn't thought of that. You are right. Apple is doomed :D
Score: 1 Votes (Like | Disagree)
osofast240sx Avatar
140 months ago
Apple is a sinking ship according to the majority of MacRumors members. :p

iOS 7 is a flop, they say.
iPhone 5s and 5c are terrible, they say.
Jobs never would have allowed this, they say.

and yet, sales are up and market share is increasing.
Don't forget they also say apple needs to make a bigger phone
Score: 1 Votes (Like | Disagree)
PracticalMac Avatar
140 months ago
It's gonna be harder for a carrier not to carry iPhone now.

Every carrier that gained iPhone saw sales go up.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
m3 macbook air purple

Amazon Introduces Record Low Prices on Every M3 MacBook Air

Sunday June 9, 2024 7:57 am PDT by
On Friday we tracked new all-time low prices on the 13-inch M3 MacBook Air, and today Amazon has expanded this sale with record low prices on the 15-inch models as well. Thanks to these additional deals, every single model of the M3 MacBook Air is now available at an all-time low price. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...