Apple Acquires Swedish Mobile Device Data Compression Startup AlgoTrim - MacRumors
Skip to Content

Apple Acquires Swedish Mobile Device Data Compression Startup AlgoTrim

Screen Shot 2013-08-28 at 11.58.37 am Swedish news agency Rapidus reports (via TechCrunch) that Apple has acquired AlgoTrim for an undisclosed sum. The company is based in Malmö in southern Sweden and specializes in data compression algorithms for mobile phones, which have been developed for lossless compression of processing instructions in operating systems and applications. These algorithms increase processing power and reduce dependence on flash memory for more efficient performance.

The company has been focused on Android-based devices for the past few years and reported at the end of 2011 that its technology was present in around 100 million devices around the world. Despite its large user base, the company reported a mere 3 million SEK ($462,327) revenue in its latest year-end report.

In February of 2013, all of AlgoTrims shares were acquired by the anonymous Delaware-based holding company Wedgwood Industries LCC. But according to solid information revealed to Rapidus, Apple is the real buyer behind the deal.

Anders Holtsberg, head of software development at AlgoTrim, recently moved to Silicon Valley, a mere 15 minute car ride from Apples headquarters in Cupertino. When Rapidus calls him via Apples central switchboard, he confirms that he is now working for Apple but declines to comment any further. Anders Holtsberg, former CEO of AlgoTrim, is also very taciturn.

- I’m sorry but I’m not allowed to comment on anything, he says to Rapidus.

AlgoTrim is one of a string of companies acquired by Apple this year. Last week it was reported that the company had bought Embark, presumably to integrate its mass transit navigation system into Apple Maps. Embark currently has ten iOS apps in the App Store, focused on transit systems in the Boston, New York City, Washington D.C., Chicago, and San Francisco Bay areas. Other Apple acquisitions revealed over the past few months have included video discovery service Matcha.tv, Bluetooth Low-Energy chip company Passif Semiconductor, transit navigation service HopStop, and local business search firm Locationary.

Update: In an update to its original post, TechCrunch reports that Apple has confirmed the acquisition.

Popular Stories

Foldable iPhone 2023 Feature 1

Gurman: iPhone Ultra Wows Early Testers, Except for Its Camera

Sunday August 23, 2026 11:19 am PDT by
Apple's upcoming foldable iPhone Ultra is winning over the few people who have had hands-on time with the device, though the camera setup may leave some users wanting, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says people who have used the device – which is reportedly referred to internally as the iPhone Ultra – like how it fits in your...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

Monday August 24, 2026 6:45 am PDT by
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...
Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...

Top Rated Comments

170 months ago
- I'm sorry but I'm not allowed to comment on anything, he says to Rapidus.
This means yep.
Score: 2 Votes (Like | Disagree)
170 months ago
This all looks quite similar to technology that Apple is introducing in Mavericks. Except that according to the article, this would be specialised in compressing ARM instructions. Myself I would have thought that compressing data would be more important. Maybe I'm wrong, maybe the article is wrong.
RAM memory is slower than the processor. Because of that, the processor may need to wait for instructions to arrive from memory. Compressing the memory (with hardware) will thus speed up execution and also make more efficient use of RAM, so that less memory will be needed to run the system. RAM chips need constant supply of power to not lose their contents, so the compression will also help with battery life. That may be one reason why iOS devices have been equipped with fairly low amounts of RAM.

EDIT: Maybe I was getting a bit ahead of it - probably they are just supplying Apple with efficient software codecs. But given that Apple now designs it's own chips, the idea of compressed memory is plausible at least in the future.
Score: 1 Votes (Like | Disagree)
170 months ago
Nice to see another technology company snapped up, rather than just a software company! I hope this tech leads to increased battery life as well as speed improvements.
Score: 1 Votes (Like | Disagree)