Apple's Smartphone Growth Slows as Mobile Phone Market Accelerates in 2Q 2013
Research firm IDC has released its estimates on worldwide mobile phone sales for the second quarter of 2013, showing Apple's iPhone growth slowing as it posted its second-lowest iPhone growth rate in four years with only 20% year-over-year growth compared to 52.3% growth for the entire market. However, Apple maintained a hold on the number two spot for smartphone makers behind Samsung, as other competitors LG, Lenovo, and ZTE failed to hit the 6% mark during the quarter.
Apple posted its second-lowest year-over-year iPhone growth rate in almost four years as some buyers presumably held off on iPhone purchases in advance of an expected next-generation device launch this fall. Nonetheless, the 31.2 million iPhones Apple shipped last quarter was impressive as its flagship iPhone 5 model, which has been in the market for three quarters, was faced with additional global competition in the form of Samsung's Galaxy S4 and HTC's critically-acclaimed One models. Apple's growth is likely to accelerate globally assuming it launches a lower-cost iPhone and continues to penetrate prepaid markets in the quarters to come.
Apple continues to benefit from the growth of smartphones, as it held onto its spot as the number three manufacturer in the world in looking at total mobile phone shipments. Apple’s overall unit shipments were up 5.2% from previous quarter, while overall market share rose 0.8% allowing the company to grab an overall 7.2% market share for the quarter.