Minimalist iOS 7 Banner Goes Up at Moscone West for WWDC 2013

Apple is putting up new banners promoting iOS 7 at the Moscone Center where its Worldwide Development Conference is taking place next week, as noticed by MacStories.

The company had previously confirmed that the next version of the iOS operating system would be unveiled at WWDC. The extremely simple banner features a svelte number 7 against a minimalist background.

Ios7big

Click image for full size

The banner is very different stylistically from the more traditional iOS 6 banners that Apple used last year.

Some of the banners already up at the Moscone Center include the tagline 'Where a whole new world's developing'.

WWDC begins Monday with the conference opening with Apple's annual keynote presentation. The company is expected to unveil iOS 7, OS X 10.9, the iRadio streaming music service and new Mac notebook models.

Update: The 7 appears to be from Helvetica Neue Ultra Light, an extremely thin variant of Helvetica.

Thin7

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...

Top Rated Comments

kas23 Avatar
163 months ago
OMG, Apple even made iOS thinner!
Score: 129 Votes (Like | Disagree)
Mac21ND Avatar
163 months ago
The Scott Forstall version:
Score: 88 Votes (Like | Disagree)
mrat93 Avatar
163 months ago
I try to tell myself that I'm not a fanboy, but getting excited over a frickin' "7" on a banner isn't helping my case.
Score: 65 Votes (Like | Disagree)
AustinIllini Avatar
163 months ago
In before

"Are you sure it's not the iPhone 7? It is the seventh iPhone after all!"
Score: 64 Votes (Like | Disagree)
dieselboy27 Avatar
163 months ago
I sincerely hope that 7 is more than just some new icons and flatter UI.
Score: 33 Votes (Like | Disagree)
Stuipdboy1000 Avatar
163 months ago
9to5mac have a better quality snap of the banner.

Score: 32 Votes (Like | Disagree)