Apple Raising Notebook Orders Ahead of Likely Launch at WWDC

Monday May 20, 2013 9:01 am PDT by Eric Slivka

Digitimes briefly reports that Apple will be releasing updated notebooks "in the near future", with supply chain sources indicating that Apple's orders will rise 20% in the second quarter compared to first-quarter production.

The new MacBooks are only expected to receive specification upgrades to Intel's latest Haswell platform and are estimated to be unveiled at the Apple Worldwide Developers Conference (WWDC) in June, the sources said.

Claims of a 20% increase in orders come less than a month after the site claimed that orders would see a 10% increase for the quarter, although overall notebook shipments for 2013 are expected to be flat or only slightly higher year over year due to a lack of major updates and a weak PC market.

Late last month, KGI Securities analyst Ming-Chi Kuo reported that an update to the MacBook Air and MacBook Pro lines would be a highlight for next month's Worldwide Developers Conference (WWDC), which kicks off on June 10. Kuo had previously believed that Apple would consolidate its MacBook Pro lines into an all-Retina lineup in mid-2013, but he now believes that continued popularity of the non-Retina models has led Apple to push back its consolidation plans for the time being.

Kuo indicated that updated models of the non-Retina MacBook Pro and MacBook Air should ship relatively soon after WWDC, with updated Retina MacBook Pro models shipping somewhat later due to constraints on display production.

Related Roundups: MacBook Air, MacBook Pro 13", MacBook Pro 16"

Buyer's Guide: MacBook Air (Buy Now), 13" MacBook Pro (Don't Buy), 16" MacBook Pro (Don't Buy)

Top Rated Comments

ArtOfWarfare

102 months ago

But what about the Mac Pro!?
Tim Promised! He Pinky Promised!
Tim can't back out of Pro Pinky Promise!

Score: 22 Votes (Like | Disagree)

cclloyd

102 months ago

I already hate the comments on this thread.

Score: 16 Votes (Like | Disagree)

JaySoul

102 months ago

Ryan Gosling and Rachel McAdams will be happy at this news.

Score: 10 Votes (Like | Disagree)

Vctr

102 months ago

Ryan Gosling and Rachel McAdams will be happy at this news.

A "The Notebook" reference .... really?!

Score: 8 Votes (Like | Disagree)

shaunp

102 months ago

A bad idea

The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.

That wouldn't be such a great idea. While the rMBP has a fantastic screen resolution, that's all it offers. It removes important features for many users (matt screen option, physical ethernet, optical drive, the ability to upgrade storage and RAM) and is just less flexible in every day use. If I were buying a new laptop now and the only choices Apple had were the Air and the rMBP, I'd buy a Thinkpad! Sorry Apple, but lighter and thiner doesn't help me get my job done.

Score: 6 Votes (Like | Disagree)

Prof.

102 months ago

The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.

Apple will alienate a lot of their customers who like upgrading their computer throughout the life of the product, such as myself. Unless they want to lower the price of upgrading the SSD's of the retina models, they shouldn't discontinue the non-retina MBP.

Score: 6 Votes (Like | Disagree)

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