Apple Raising Notebook Orders Ahead of Likely Launch at WWDC

Digitimes briefly reports that Apple will be releasing updated notebooks "in the near future", with supply chain sources indicating that Apple's orders will rise 20% in the second quarter compared to first-quarter production.

The new MacBooks are only expected to receive specification upgrades to Intel's latest Haswell platform and are estimated to be unveiled at the Apple Worldwide Developers Conference (WWDC) in June, the sources said.

Claims of a 20% increase in orders come less than a month after the site claimed that orders would see a 10% increase for the quarter, although overall notebook shipments for 2013 are expected to be flat or only slightly higher year over year due to a lack of major updates and a weak PC market.

apple_notebook_lineup_feb13
Late last month, KGI Securities analyst Ming-Chi Kuo reported that an update to the MacBook Air and MacBook Pro lines would be a highlight for next month's Worldwide Developers Conference (WWDC), which kicks off on June 10. Kuo had previously believed that Apple would consolidate its MacBook Pro lines into an all-Retina lineup in mid-2013, but he now believes that continued popularity of the non-Retina models has led Apple to push back its consolidation plans for the time being.

Kuo indicated that updated models of the non-Retina MacBook Pro and MacBook Air should ship relatively soon after WWDC, with updated Retina MacBook Pro models shipping somewhat later due to constraints on display production.

Related Forums: MacBook Pro, MacBook Air

Top Rated Comments

ArtOfWarfare Avatar
109 months ago
But what about the Mac Pro!?
Tim Promised! He Pinky Promised!
Tim can't back out of Pro Pinky Promise!
Score: 22 Votes (Like | Disagree)
cclloyd Avatar
109 months ago
I already hate the comments on this thread.
Score: 16 Votes (Like | Disagree)
JaySoul Avatar
109 months ago
Ryan Gosling and Rachel McAdams will be happy at this news.
Score: 10 Votes (Like | Disagree)
Vctr Avatar
109 months ago
Ryan Gosling and Rachel McAdams will be happy at this news.
A "The Notebook" reference .... really?!
Score: 8 Votes (Like | Disagree)
shaunp Avatar
109 months ago
A bad idea

The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.

That wouldn't be such a great idea. While the rMBP has a fantastic screen resolution, that's all it offers. It removes important features for many users (matt screen option, physical ethernet, optical drive, the ability to upgrade storage and RAM) and is just less flexible in every day use. If I were buying a new laptop now and the only choices Apple had were the Air and the rMBP, I'd buy a Thinkpad! Sorry Apple, but lighter and thiner doesn't help me get my job done.
Score: 6 Votes (Like | Disagree)
Prof. Avatar
109 months ago
The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.
Apple will alienate a lot of their customers who like upgrading their computer throughout the life of the product, such as myself. Unless they want to lower the price of upgrading the SSD's of the retina models, they shouldn't discontinue the non-retina MBP.
Score: 6 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
apple wallet drivers license

Apple Announces First U.S. States That Will Let You Add Your Driver's License to Your iPhone

Wednesday September 1, 2021 6:15 am PDT by
Apple today announced the first U.S. states that will be rolling out the ability for residents to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch. Arizona and Georgia will be the first states to support the feature, with Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to follow, according to Apple. Apple said select TSA security checkpoints in ...