Nearly Half of Surveyed U.S. Teens Using iPhones, Over One-Third Using iPads
Piper Jaffray analyst Gene Munster today released the results of his semi-annual survey of U.S. teenagers, finding that iPhone and iPad usage remains strong among the 5,200 teens included in the study. According to the report, 48% of teens now report that they are using iPhones, up from 40% just six months ago.
We believe this demonstrates that Apple remains the top choice for teens despite more competition from Samsung. Additionally, the survey demonstrated that 62% of teens expect their next phone to be an iPhone, which we believe shows that the iPhone has loyalty amongst teens. In terms of Android, 23% of teens expect their next phone to be an Android device, up from 22% in Fall 2013. We believe that the Samsung Galaxy S3 and eventually the S4 are taking share from other Android devices, but little from Apple in terms of the teen demographic.

In looking at tablets, 51% of teenagers now report using a tablet, up from 44% six months ago. Of those 51%, 63% are using full-size iPads and 5% are using iPad minis, meaning that nearly 35% of teenagers in the survey are currently using Apple tablets.
For those teens that expect to purchase a tablet in the next 6 months, 68% said they plan on buying an iPad, thus it appears that Apple should be able to maintain its tablet share. The iPad Mini is beginning to show its impact as the 68% of those who plan to purchase break down into 54% for full sized iPads and 14% for iPad Minis. We would expect the iPad Mini to continue to cannibalize the full sized iPad in our continuation of the survey as we expect the breakdown in sales to reach 50/50 in the March quarter.
Samsung has attempted to play up its appeal with younger consumers through ads portraying the iPhone as uncool, with one ad poking fun at Apple fans waiting in line for the latest gadget by showing one Samsung user in the line actually saving a spot for his parents. But Piper Jaffray's results suggest that the iPhone and iPad brands remain strong with U.S. teenagers, with Apple undoubtedly planning for those users to become lifelong Apple customers as they become locked into the company's app and content ecosystem.
Popular Stories
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
Wednesday September 27, 2023 1:57 pm PDT by
Juli CloverJust a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...
Top Rated Comments
/s
This topic says the United States I believe.
http://en.wikipedia.org/wiki/Sampling_(statistics) (http://en.wikipedia.org/wiki/Sampling_(statistics))
Show us how complicated your toilet is, please.
We need to know how a sophisticated person poops!
I just came back from Thailand, and the majority of the people had an iPhone 5 (Yes I was surprised), or iPhone 4/4S. Also noticeably owned were also Galaxy's, but definitely not as much as iPhones. iPads were everywhere. This was also the same in Japan and HongKong, although I'm pretty sure I saw more Galaxy's being owned in HongKong.
BTW, it was great that I can get a nano sim and a week of 1GB 3G usage (ultd. edge speeds afterwards) for my iPhone 5 for equivalent of $7USD, and a second week for another $5-6USD. That's including the nano sim card, at the Bangkok International airport!