Apple Updates Online Store With Touch-Friendly Navigation and Search Result Tweaks

Apple today rolled out a few minor tweaks to its online store (via Mac Otakara), making it easier to navigate the store on touchscreen devices such as the iPhone and iPad.

One change involves a new sliding navigation bar for product categories. From the main store page, once users select one of the four main shopping categories (Mac, iPad, iPhone, iPod), the navigation bar at the top of category page showing various products and other topics within that category can now be slid back and forth with the touch of a finger. Users on non-touch devices can slide the bar by clicking on arrows at each end.

apple_online_store_nav_bar
A second change involves product search results, which had previously been presented as lists of items. Results are now presented in a grid formatted to allow easy tapping on touch-enabled devices. Users on non-touch devices will also see arrows appearing on either side of each product image allowing them to view all associated product images without having to click through to the product pages.

apple_online_store_search_result_grid
Apple's change should notably improve the user experience on the iPad, where the large screen can take full advantage of the grid-based search results and where Apple does not have a dedicated app for shopping the store. The company's Apple Store app has been iPhone-only since its July 2010 launch, with Apple believed to be refraining from making it a universal app with a native iPad interface under the view that the iPad allows for a full web experience.

Top Rated Comments

Chupa Chupa Avatar
119 months ago
Seems broken... I navigate to Mac Pro and it still shows me the one from 2010. :D
Score: 22 Votes (Like | Disagree)
AppleMacFinder Avatar
119 months ago
touch me, touch me
Much better version from Youtube (//www.youtube.com/watch?v=9wX5hbQIyy0) :D

Score: 5 Votes (Like | Disagree)
needfx Avatar
119 months ago
some people...

do you really find that a touch enabled desktop computer is actually comfortable to use?

hasn't HP already made such products (https://www.google.com/search?q=hp+touch+screen&hl=en&safe=off&client=safari&rls=en&tbm=isch&tbo=u&source=univ&sa=X&ei=qeleUfacNoaqPPKYgYgJ&ved=0CEYQsAQ&biw=1311&bih=632) and failed miserably?
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
119 months ago
Seems broken... I navigate to Mac Pro and it still shows me the one from 2010. :D

I wondered how long it would take for someone to mention MacPro. :D
Score: 5 Votes (Like | Disagree)
JAT Avatar
119 months ago
The company's Apple Store (http://appshopper.com/lifestyle/apple-store) app has been iPhone-only since its July 2010 launch, with Apple believed to be refraining from making it a universal app with a native iPad interface under the view that the iPad allows for a full web experience.

Silly.
Score: 4 Votes (Like | Disagree)
needfx Avatar
119 months ago
With that attitude the the iPad would have never have come into existence, given the disaster of Windows Tablets. Implementation is everything and just b/c HP doesn't do a good job doesn't mean Apple can't design something that is intuitive and improving upon people's current work flow.
I can agree that an open mind is mandatory for such situations but my arm's muscles will seriously disagree after 30 minutes of continuous use, if not earlier.
So unless the iMac takes a more horizontal approach in the future, I don't see the ergonomics team at cupertino signing off on it.
Score: 3 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...