Apple Cutting iPad Mini Shipments in Q2 2013 to Prepare for Next Generation?

ipadmini.jpgDigitimes is reporting that Apple is set to cut shipments of iPad mini in the second quarter of 2013, according to its industry sources.

The cut is said to be a 20% reduction for the month of April, with steeper cuts potentially following in the remainder of the quarter, although the report does not specify whether the cuts are relative to previous production plans or to current-quarter output.

Apple has reportedly cut its shipments of the iPad mini to between 10-12 million units for the second quarter of 2013, according to industry sources. The figure is based on shipment information given from multiple sources who provide various components for Apple's iPad mini.

The decrease may be as high as 20% on month during April, the sources noted, and may continue to slightly decrease throughout the quarter to bring total shipments of the iPad mini to as low as 10 million units during the quarter.

The move comes two weeks after Apple started offering refurbished iPad minis on sale for the first time and may be tied to Apple devoting resources to the production of the next-generation iPad mini. The report claims, however, that competition from 7-inch tablets may also be playing a role.

Rumors of production cuts for Apple products are always difficult to put much stock into, as Apple's internal build plans are fluid as the company manages its nimble supply chain to adjust for demand and product transitions.

Apple CEO Tim Cook has also cautioned against reading too much into supply chain reports, noting that the company has multiple sources for many components and that yield rates may vary over time, meaning that supply chain reports typically offer incomplete pictures of Apple's production situation.

DisplaySearch analyst Paul Semenza speculated that, based on supply chain data, the next-generation iPad mini would be released in the third or fourth quarter of 2013. Reliable KGI Securities analyst Ming-Chi Kuo has also predicted a third-quarter release for the next iPad mini.

The next iPad mini has been rumored to include a Retina display with a resolution of 2048 x 1536, which would give it the same number of pixels as the full-sized iPad but with a higher-density 324 pixels per inch. However, iMore's Rene Ritchie, who has also been relatively accurate, has predicted earlier this month that an interim spec-bumped iPad mini could launch in April and claimed that a Retina display iPad mini doesn't "sound imminent."

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Buy Now)
Related Forum: iPad

Top Rated Comments

jontech Avatar
111 months ago
Credit card is waiting for that retina version


Por Favor...
Score: 7 Votes (Like | Disagree)
rGiskard Avatar
111 months ago
For me, yes. I read e-books and surf the net on a tablet. High-rez displays are far more important for those two tasks than the OS or ecosystem.
Exactly. If a tablet is used to READ, as in, READ BOOKS, then a very small fraction of time is spent interacting with the OS.

Another point is that with Android it is much easier to manually transfer large numbers of eBooks and PDFs. Just drag and drop a whole directory of thousands of files organized in a deep hierarchy. With Apple, you have flat organization in iTunes or iCloud. That's a huge compromise required to use Apple's "ecosystem".
Score: 4 Votes (Like | Disagree)
GREEN4U Avatar
111 months ago
Man Apple needs to come out with more than 1 new iPad, iPad mini, and iPhone a year. Does anyone remember when they were a computer company?
Score: 4 Votes (Like | Disagree)
thasan Avatar
111 months ago
Can we stop regurgitating DigiTimes' "news" please? How many times do they have to be wrong before sites smarten up and start ignoring them??

I think their 'news' will reduce about 50k ipad mini sales... Look look...now I'm an analyst :p
Score: 4 Votes (Like | Disagree)
Weegee1 Avatar
111 months ago
Mac Pro.

Just...Mac Pro. K?

Do you actually use or plan on using one? Just asking since I also feel the urge to complain about the Mac Pro not coming out even though I'm set on keeping my 2008 one for a long time ;)
Score: 4 Votes (Like | Disagree)
Weegee1 Avatar
111 months ago
Cook is bluffing.

Clearly, this is because nobody wants the iPad mini over those hot 7" tablets with superior specs. /s
No really, the next generation iPad mini is obvious. Hopefully with a retina display?
Score: 4 Votes (Like | Disagree)

Top Stories

calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last October in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
M1X MBP Feature

Leaker: Upcoming MacBook Pro to See Price Hike Over Current Model, Equal Performance Across 14 and 16-Inch Sizes

Tuesday August 24, 2021 5:28 am PDT by
The upcoming 14-inch MacBook Pro is set to be more expensive than the current 13-inch MacBook Pro and both the 14 and 16-inch models will offer the same performance, according to the leaker known as "Dylandkt." The leaker shared the information on Twitter, explaining that both of the upcoming MacBook Pro models, expected to come in 14 and 16-inch sizes, will feature the same performance due...