Apple Cutting iPad Mini Shipments in Q2 2013 to Prepare for Next Generation?

ipadmini.jpgDigitimes is reporting that Apple is set to cut shipments of iPad mini in the second quarter of 2013, according to its industry sources.

The cut is said to be a 20% reduction for the month of April, with steeper cuts potentially following in the remainder of the quarter, although the report does not specify whether the cuts are relative to previous production plans or to current-quarter output.

Apple has reportedly cut its shipments of the iPad mini to between 10-12 million units for the second quarter of 2013, according to industry sources. The figure is based on shipment information given from multiple sources who provide various components for Apple's iPad mini.

The decrease may be as high as 20% on month during April, the sources noted, and may continue to slightly decrease throughout the quarter to bring total shipments of the iPad mini to as low as 10 million units during the quarter.

The move comes two weeks after Apple started offering refurbished iPad minis on sale for the first time and may be tied to Apple devoting resources to the production of the next-generation iPad mini. The report claims, however, that competition from 7-inch tablets may also be playing a role.

Rumors of production cuts for Apple products are always difficult to put much stock into, as Apple's internal build plans are fluid as the company manages its nimble supply chain to adjust for demand and product transitions.

Apple CEO Tim Cook has also cautioned against reading too much into supply chain reports, noting that the company has multiple sources for many components and that yield rates may vary over time, meaning that supply chain reports typically offer incomplete pictures of Apple's production situation.

DisplaySearch analyst Paul Semenza speculated that, based on supply chain data, the next-generation iPad mini would be released in the third or fourth quarter of 2013. Reliable KGI Securities analyst Ming-Chi Kuo has also predicted a third-quarter release for the next iPad mini.

The next iPad mini has been rumored to include a Retina display with a resolution of 2048 x 1536, which would give it the same number of pixels as the full-sized iPad but with a higher-density 324 pixels per inch. However, iMore's Rene Ritchie, who has also been relatively accurate, has predicted earlier this month that an interim spec-bumped iPad mini could launch in April and claimed that a Retina display iPad mini doesn't "sound imminent."

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Neutral)
Related Forum: iPad

Top Rated Comments

jontech Avatar
121 months ago
Credit card is waiting for that retina version


Por Favor...
Score: 7 Votes (Like | Disagree)
rGiskard Avatar
121 months ago
For me, yes. I read e-books and surf the net on a tablet. High-rez displays are far more important for those two tasks than the OS or ecosystem.
Exactly. If a tablet is used to READ, as in, READ BOOKS, then a very small fraction of time is spent interacting with the OS.

Another point is that with Android it is much easier to manually transfer large numbers of eBooks and PDFs. Just drag and drop a whole directory of thousands of files organized in a deep hierarchy. With Apple, you have flat organization in iTunes or iCloud. That's a huge compromise required to use Apple's "ecosystem".
Score: 4 Votes (Like | Disagree)
GREEN4U Avatar
121 months ago
Man Apple needs to come out with more than 1 new iPad, iPad mini, and iPhone a year. Does anyone remember when they were a computer company?
Score: 4 Votes (Like | Disagree)
thasan Avatar
121 months ago
Can we stop regurgitating DigiTimes' "news" please? How many times do they have to be wrong before sites smarten up and start ignoring them??

I think their 'news' will reduce about 50k ipad mini sales... Look look...now I'm an analyst :p
Score: 4 Votes (Like | Disagree)
Weegee1 Avatar
121 months ago
Mac Pro.

Just...Mac Pro. K?

Do you actually use or plan on using one? Just asking since I also feel the urge to complain about the Mac Pro not coming out even though I'm set on keeping my 2008 one for a long time ;)
Score: 4 Votes (Like | Disagree)
Weegee1 Avatar
121 months ago
Cook is bluffing.

Clearly, this is because nobody wants the iPad mini over those hot 7" tablets with superior specs. /s
No really, the next generation iPad mini is obvious. Hopefully with a retina display?
Score: 4 Votes (Like | Disagree)

Popular Stories

airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
intel go pc justin long

Windows Laptop Makers 'Worried' About New MacBook Air Impacting Sales

Tuesday July 5, 2022 6:57 am PDT by
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes. "A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
European Commisssion

EU Approves Landmark Legislation to Regulate Apple and Other Big Tech Firms

Tuesday July 5, 2022 5:53 am PDT by
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms. The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
macbook air m2 order date feature

Apple Announces MacBook Air With M2 Chip Available to Order Starting July 8, Launches July 15

Wednesday July 6, 2022 4:59 am PDT by
Apple today announced that the new MacBook Air equipped with the M2 chip will be available to order starting Friday, July 8 at 5 a.m. Pacific Time. Apple said deliveries to customers and in-store availability will begin Friday, July 15. MacRumors exclusively reported that Apple planned to launch the new MacBook Air on July 15, and the date has now been confirmed by Apple. Customers will be...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Lockdown Mode Feature

Apple Announces New Lockdown Mode on iOS 16 With 'Extreme' Level of Security

Wednesday July 6, 2022 10:00 am PDT by
Apple today announced a new Lockdown Mode coming to the iPhone, iPad, and Mac with iOS 16, iPadOS 16, and macOS Ventura. Apple says the optional security feature is designed to protect the "very small number" of users who may be at risk of "highly targeted cyberattacks" from private companies developing state-sponsored spyware, such as journalists, activists, and government employees. Apple...
siri remote 3

Apple Releases Firmware Update for Apple TV Siri Remote

Tuesday July 5, 2022 12:10 pm PDT by
Apple today released new firmware for the Siri Remote designed for the Apple TV, updating the software from version 9M6772 to 10M1103. The software is for the redesigned Siri Remote that was released in May 2021, aka the gray remote with the updated interface. In the Apple TV settings, the new firmware will display as 0x0070, up from 0x0061. There is no word on what's new with the Apple TV...