AT&T Pre-Announces 'Best-Ever' iPhone Sales in 4Q 2012
Ahead of its official earnings release for the fourth quarter of 2012 later this month, AT&T today announced that it sold over 10 million smartphones during the quarter, including "best-ever" sales of both iPhone and Android devices.
“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and chief executive officer for AT&T Mobility. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers. During the quarter, we averaged more than 110,000 smartphone sales a day as customers flocked to our leading portfolio of the latest Android, Apple and Windows devices.
AT&T's previous best quarter came in the fourth quarter of 2011, when the carrier activated a total of 9.4 million smartphones with 7.6 million of them being iPhones.
Apple is expected to report a strong holiday quarter when it releases its earnings on January 23, buoyed by a full quarter's worth of iPhone 5 sales and fresh updates across much of the rest of its product lineup.
Top Rated Comments
gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)
It means that iPhones outsell Android and Windows phones.
There are several Android phones which are not remotely "garbage"
BTW - the article headline is misleading
We don't know if ATT's iPhone sales for this quarter were best ever for the iPhone - we just know that ATT's smartphone sales were best ever
The main thing to keep in mind, is that while they give total smartphone sales, AT&T never reports the number of iPhone sales... they only report the number of iPhone activations, which results in a more impressive figure.
Activations include hand-me-down and resold iPhones. They also include all the new iPhones, of course, no matter which model (5, 4S, 4) they are.
Often AT&T will add something like "the majority of activations were the new model XX", which could mean anything from 34%-99% of the three models being sold.
As for old phones, historically, if the incoming iPhone is a rehash model, the percentage of old device activations is only around 11%, as people don't upgrade as much for incremental changes.
OTOH, if the new iPhone is a very desirable style change or software addition (like Siri), people are quicker to get rid of their old phones, and the fallout used activations can be over 20% of the total on AT&T.
-- For example, when the 4S came out, AllThingsD and CIRP Research found:
* 79% of iphone sales on AT&T were upgrades.
* 49% of those upgrade buyers sold/gave their old phone to someone else.
* 87% of those old phones were likely activated by the new owner.
* 33% total (87% of 49% of 79%) of sales result in a used activation
So for every three new iPhone 4S sold+activated on ATT, one used iPhone was also activated... or 25% of the total eventual activations. That's an impressive used market, but it also meant some of the headlines about 4S "sales" were way off if they just relied on activation count.
I wouldn't argue that point. That being said - the title of this article and any reference to the fact ATT has stated as such at this point is not accurate.
Assumptions can be made in any direction - they are assumptions.
FYI - the past doesn't equal the present and future. Just because historically it's been 80 percent doesn't mean that's a given....
Sorry but do they CAP your data? or do they throttle you over a certain amount so that you get what you are paying for with your 2007 unlimited data plan. You are paying for 3G speeds, not LTE. I suggest AT&T let you have 3G unlimited, at the 1mb or less you would have gotten in 2007.
I get 35-40mb/s regularly on AT&T LTE network in Tampa. Should I be allowed unlimited data on the cellular network at that speed. If they did, it would crush the network.
I am flipping sick of clueless people who moan and complain when they can't get stuff for free.
AT&T is clearly investing in faster LTE networks which is not free...