AT&T Pre-Announces 'Best-Ever' iPhone Sales in 4Q 2012

attlogo375wideAhead of its official earnings release for the fourth quarter of 2012 later this month, AT&T today announced that it sold over 10 million smartphones during the quarter, including "best-ever" sales of both iPhone and Android devices.

“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and chief executive officer for AT&T Mobility. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers. During the quarter, we averaged more than 110,000 smartphone sales a day as customers flocked to our leading portfolio of the latest Android, Apple and Windows devices.

AT&T's previous best quarter came in the fourth quarter of 2011, when the carrier activated a total of 9.4 million smartphones with 7.6 million of them being iPhones.

Apple is expected to report a strong holiday quarter when it releases its earnings on January 23, buoyed by a full quarter's worth of iPhone 5 sales and fresh updates across much of the rest of its product lineup.

Related Forum: iPhone

Top Rated Comments

ozziegn Avatar
145 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)
Score: 7 Votes (Like | Disagree)
samcraig Avatar
145 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)

It means that iPhones outsell Android and Windows phones.

There are several Android phones which are not remotely "garbage"

----------

BTW - the article headline is misleading

We don't know if ATT's iPhone sales for this quarter were best ever for the iPhone - we just know that ATT's smartphone sales were best ever
Score: 4 Votes (Like | Disagree)
kdarling Avatar
145 months ago
Carriers will always find a way for something to be "record sales", whether it's over a weekend, quarter, hour, whatever :)

The main thing to keep in mind, is that while they give total smartphone sales, AT&T never reports the number of iPhone sales... they only report the number of iPhone activations, which results in a more impressive figure.

Activations include hand-me-down and resold iPhones. They also include all the new iPhones, of course, no matter which model (5, 4S, 4) they are.

Often AT&T will add something like "the majority of activations were the new model XX", which could mean anything from 34%-99% of the three models being sold.

--

As for old phones, historically, if the incoming iPhone is a rehash model, the percentage of old device activations is only around 11%, as people don't upgrade as much for incremental changes.

OTOH, if the new iPhone is a very desirable style change or software addition (like Siri), people are quicker to get rid of their old phones, and the fallout used activations can be over 20% of the total on AT&T.

-- For example, when the 4S came out, AllThingsD and CIRP Research found:


* 79% of iphone sales on AT&T were upgrades.
* 49% of those upgrade buyers sold/gave their old phone to someone else.
* 87% of those old phones were likely activated by the new owner.
* ========
* 33% total (87% of 49% of 79%) of sales result in a used activation

So for every three new iPhone 4S sold+activated on ATT, one used iPhone was also activated... or 25% of the total eventual activations. That's an impressive used market, but it also meant some of the headlines about 4S "sales" were way off if they just relied on activation count.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
145 months ago
Seeing that the iPhone just recently surpassed over 50% marketshare in the U.S. for the first time ever and Android continued its slide to 40%, I would find it hard to believe this wouldn't be reflected in AT&T's sales since they sell more iPhones than any other U.S. carrier.

I wouldn't argue that point. That being said - the title of this article and any reference to the fact ATT has stated as such at this point is not accurate.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
145 months ago
Since when is looking for factual information being a Debbie Downer? If no one cares - why associate my desire for the actual fact with being "depressing"

Assumptions can be made in any direction - they are assumptions.

FYI - the past doesn't equal the present and future. Just because historically it's been 80 percent doesn't mean that's a given....

Okay, Debbie Downer, choose to assume the downside. No one really cares if they did or didn't, but why wouldn't anyone just assume they did?

I'm not picking random numbers. The iPhone has always pretty much been 80% of AT&T's smartphone sales. Let's also look at recent reports of Apple pushing past 50% US marketshare and knocking Android down to just over 40%.

You're absolutely right, we won't ACTUALLY know until AT&T releases ACTUAL numbers, but in the meantime, why would you assume otherwise?


Honestly, Samsung NEVER releases ACTUAL numbers and yet no one has a problem believing what all the analysts say with regards to their #1 marketshare.
Score: 3 Votes (Like | Disagree)
Macboy Pro Avatar
145 months ago
Since AT$T is making money hand over fist with the iPhone, why don't they do something for a change and treat their customers right like giving them the truly unlimited data they are paying for.

----------




AAPL was up in the pre-market and opened on session highs yet the gains were cut in half as of now, just a little under 45 minutes since the market opened.


Sorry but do they CAP your data? or do they throttle you over a certain amount so that you get what you are paying for with your 2007 unlimited data plan. You are paying for 3G speeds, not LTE. I suggest AT&T let you have 3G unlimited, at the 1mb or less you would have gotten in 2007.

I get 35-40mb/s regularly on AT&T LTE network in Tampa. Should I be allowed unlimited data on the cellular network at that speed. If they did, it would crush the network.

I am flipping sick of clueless people who moan and complain when they can't get stuff for free.

AT&T is clearly investing in faster LTE networks which is not free...
Score: 3 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
Apple Sports App Preview Feature

'Apple Sports' App Announced With Personalized Scoreboards and More

Wednesday February 21, 2024 6:16 am PST by
Apple today announced "Apple Sports," a new free app that provides real-time statistics, scores, and more. Apple Sports features a personalized experience with a user's favorite leagues, tournaments, teams shown on an easy-to-read scoreboard. Users can navigate between scores and upcoming games, explore play-by-play information, team statistics, lineup details, and live betting odds, with...