During the new year in Japan, retailers often offer a Fukubukuro, or "mystery bag," which is a grab bag that is filled with a random assortment of products sold at a steep discount.
Apple has participated in this tradition for several years, and will once again be offering its "Lucky Bag" in seven different Japanese Apple stores on January 2.
Lucky Bags, which Apple sells for 33,000 yen or $390, traditionally contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big ticket items in previous years, like MacBook Airs or iPads, which have made Lucky Bags ultra popular in Japan.
Apple's grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers in previous years.
According to Tech in Asia, people begin to line up the night before in order to get their hands on a bag, as the sale is similar to Black Friday.
Unfortunately, you'll have to get in line very early if want one of these Lucky Bags. People typically begin lining up at the Apple store on the night before, so if you show up in the morning, and still manage to secure a bag — well, consider yourself lucky. I tried a couple of years ago, but walked away disappointed.
Like Apple's 12 Days of Christmas, this promotion is regionally limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
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Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
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Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
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iOS 26.2...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
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In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
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There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
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Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Crazy people are crazy anywhere. Can't really pin that on the US. If that kid had been in Europe when he went nuts, I wouldn't be pinning that on Europe. It's just a rare circumstance creating a rare horror, that wasn't dealt with in time to prevent the disaster.
Europe is a continent and the US a country. Please don't be so small minded
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Wait, are you talking about the attack in Norway that left some 69 kids dead? Terrible regardless of where it happens....which unfortunately is the world over.
... whereas mass shootings occur weekly in the US.
or our US troops kill tons of people in the Middle East every day, including women and children, but that doesn't make the news over here, because that's not what they want us to see. The US is likely responsible for millions of innocent lives, from invading foreign countries. But hey, it's not on Fox, or MSNBC, so it's not real, right?
