Consumers Most Interested in Apple Products Because of Existing Ecosystem, Ease of Use

Reuters conducted interviews with more than 70 shoppers in major cities around the world to find out which consumer electronics items they are most interested in this holiday season.

Reporters discovered that while Apple stores were bustling with shoppers, Microsoft's pop-up stores in the U.S. were much less crowded. Additionally, though Samsung has spent big bucks in recent months pushing its products (and knocking on Apple's), only in Singapore and Bangalore did consumers have Samsung at the top of their list.

NewImage

Loyalty to Apple's compelling orchard of products seemed to be a first line of defense for the Cupertino, California, company as shoppers in Europe, Asia and the United States weighed the pros and cons of switching to rival offerings.

Customers cited existing iTunes music and video libraries plus the traditional Apple virtues of simplicity and ease of use as reasons to stick with the iPhone and the iPad.

"I just taught my Persian grandmother how to use her new iPhone. She's 77 and speaks no English," said Soheil Arzang, a 27-year-old law student in Palo Alto, California. "With a Windows PC there are so many buttons, it's confusing. I converted my parents officially to Apple iPhones, Macs and iPads."

Earlier this week, a questionable Reuters article compared Apple's lock-in ecosystem with a "tax" that users are required to pay to have access to their previously purchased apps and content. Aside from the misuse of the word "tax", that piece was correct in that Apple has locked in its users.

Today's article quotes several users on Android tablets and phones, with one saying "although they are cheaper, you have to re-buy everything." Another said "Apple's got me in now." In fact, Samsung's chief strategy officer is an Apple user for the exact same reasons.

Other points of interest include heavy demand for the iPad and the iPad mini, Apple Stores surveyed had 9 visitors for every 1 visit to a comparable Microsoft store, and in-store purchases of the Amazon Kindle was virtually nonexistent -- likely because of Amazon's online-only focus.

Top Rated Comments

Lesser Evets Avatar
146 months ago
Reuters: describing today what most figured out several years ago.
Score: 13 Votes (Like | Disagree)
Kludge420 Avatar
146 months ago
If Google (and Samsung and Microsoft) want to beat Apple they need to do one simple thing:

Make a better iTunes and make it work seemlessly with Android.

Currently Android phones are a nightmare to sync and have some of the worst UX I've ever seen. I've gone back to an iPhone after a year of misery with an Android phone.
Score: 11 Votes (Like | Disagree)
TimUSCA Avatar
146 months ago
so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p

That's not the point of this article. It's about WHY people like Apple's products, not IF they like Apple's products.
Score: 9 Votes (Like | Disagree)
Born Again Avatar
146 months ago
so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p
Score: 7 Votes (Like | Disagree)
LagunaSol Avatar
146 months ago
For all your posturing, I bet that you use Google play and every other google service. All this talk of "choice" is marketing bullcrap anyway.

Amen. Most successful corporate propaganda coup ever.

Fandroids brag about "choice." Then they all buy Samsung phones. They use Google Maps. They use Google Search. They use Google Mail. They use Google Calendar and Google Voice and Google Play. The best apps on the Android platform are all from Google, and all Android fans use them. "Choice." Uh huh.

Google has them convinced that they're "free" while being fully locked into Google's system. It's the "my dictator is more benevolent than your dictator" argument and they don't even realize it.

Hilarious.
Score: 6 Votes (Like | Disagree)
bfreecity Avatar
146 months ago
70. Wow.

70 customers? That seems like...not a lot of people to base an article on. Right?
Score: 6 Votes (Like | Disagree)

Popular Stories

apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
New Macs iPads iOS 17 4

New Macs and iPads Coming Soon: What to Expect

Saturday February 17, 2024 3:00 am PST by
Following the launch of Apple's Vision Pro headset, attention has shifted towards what is next on the company's agenda this year. As usual, March should be eventful for Apple, as it is expected to release new MacBook Air, iPad Pro, and iPad Air models during the month. In a recent press release, Apple also confirmed that iOS 17.4 will be released in March. Below, we recap what to expect...
iPhone 15 General Feature Black

iOS 17.3 Added New Feature That Every iPhone User Should Know About

Friday February 16, 2024 6:28 am PST by
Apple's recent iOS 17.3 software update includes an important new feature that all iPhone users should know about: Stolen Device Protection. The Wall Street Journal last year reported about thieves spying on an iPhone user's passcode before stealing the device, often in public places like bars. With knowledge of the passcode, the thief can then change the victim's Apple ID password, turn off ...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...