Consumers Most Interested in Apple Products Because of Existing Ecosystem, Ease of Use

Reuters conducted interviews with more than 70 shoppers in major cities around the world to find out which consumer electronics items they are most interested in this holiday season.

Reporters discovered that while Apple stores were bustling with shoppers, Microsoft's pop-up stores in the U.S. were much less crowded. Additionally, though Samsung has spent big bucks in recent months pushing its products (and knocking on Apple's), only in Singapore and Bangalore did consumers have Samsung at the top of their list.

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Loyalty to Apple's compelling orchard of products seemed to be a first line of defense for the Cupertino, California, company as shoppers in Europe, Asia and the United States weighed the pros and cons of switching to rival offerings.

Customers cited existing iTunes music and video libraries plus the traditional Apple virtues of simplicity and ease of use as reasons to stick with the iPhone and the iPad.

"I just taught my Persian grandmother how to use her new iPhone. She's 77 and speaks no English," said Soheil Arzang, a 27-year-old law student in Palo Alto, California. "With a Windows PC there are so many buttons, it's confusing. I converted my parents officially to Apple iPhones, Macs and iPads."

Earlier this week, a questionable Reuters article compared Apple's lock-in ecosystem with a "tax" that users are required to pay to have access to their previously purchased apps and content. Aside from the misuse of the word "tax", that piece was correct in that Apple has locked in its users.

Today's article quotes several users on Android tablets and phones, with one saying "although they are cheaper, you have to re-buy everything." Another said "Apple's got me in now." In fact, Samsung's chief strategy officer is an Apple user for the exact same reasons.

Other points of interest include heavy demand for the iPad and the iPad mini, Apple Stores surveyed had 9 visitors for every 1 visit to a comparable Microsoft store, and in-store purchases of the Amazon Kindle was virtually nonexistent -- likely because of Amazon's online-only focus.

Top Rated Comments

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Avatar
100 months ago
Reuters: describing today what most figured out several years ago.
Score: 13 Votes (Like | Disagree)
Avatar
100 months ago
If Google (and Samsung and Microsoft) want to beat Apple they need to do one simple thing:

Make a better iTunes and make it work seemlessly with Android.

Currently Android phones are a nightmare to sync and have some of the worst UX I've ever seen. I've gone back to an iPhone after a year of misery with an Android phone.
Score: 11 Votes (Like | Disagree)
Avatar
100 months ago

so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p


That's not the point of this article. It's about WHY people like Apple's products, not IF they like Apple's products.
Score: 9 Votes (Like | Disagree)
Avatar
100 months ago
so you ask people at apple stores what brand they're most excited about?!

seriously? lol

Guess what product most people are excited about at a donut shop? Yes a donus! :p
Score: 7 Votes (Like | Disagree)
Avatar
100 months ago

For all your posturing, I bet that you use Google play and every other google service. All this talk of "choice" is marketing bullcrap anyway.


Amen. Most successful corporate propaganda coup ever.

Fandroids brag about "choice." Then they all buy Samsung phones. They use Google Maps. They use Google Search. They use Google Mail. They use Google Calendar and Google Voice and Google Play. The best apps on the Android platform are all from Google, and all Android fans use them. "Choice." Uh huh.

Google has them convinced that they're "free" while being fully locked into Google's system. It's the "my dictator is more benevolent than your dictator" argument and they don't even realize it.

Hilarious.
Score: 6 Votes (Like | Disagree)
Avatar
100 months ago
70. Wow.

70 customers? That seems like...not a lot of people to base an article on. Right?
Score: 6 Votes (Like | Disagree)

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