Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"

As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."


Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers.

Popular Stories

iOS 18 Apple Account Name Feature 2

RIP, Apple ID

Tuesday September 17, 2024 3:18 pm PDT by
The "Apple ID" era is officially over. The transition from "Apple ID" to "Apple Account" went from a rumor to an official announcement to something that has now been fully completed. As of this week, the account.apple.com website is fully updated with Apple Account branding. "Apple ID is now Apple Account," the page says. "You can still sign in with the same email address or phone...
Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
apple wallet drivers license feature iPhone 15 pro

Apple Announces iPhone Driver's Licenses Will Come to These Additional U.S. States

Thursday September 19, 2024 10:45 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. The list of states where the feature is available currently includes Arizona, Maryland, Colorado, Georgia, Ohio, Hawaii, and most recently...
AirPods Pro Firmware Feature

Apple Releases New AirPods Pro 2 and AirPods 4 Firmware

Wednesday September 18, 2024 11:34 am PDT by
Apple today released a new firmware update for all AirPods Pro 2 and AirPods 4 models. The AirPods Pro 2 firmware has a build number of 7A302, up from 7A294, and the AirPods 4 firmware has a build number of 7A304. There is no word yet on what’s included in the firmware, but it comes just a week after Apple last updated the AirPods Pro 2 firmware to add iOS 18 features like support for head...
Apple Logo Spotlight

Apple Just Broke a Tradition It Held for 17 Years

Wednesday September 18, 2024 7:40 am PDT by
It's the end of an era. It has been confirmed that the latest iPhones do not come with Apple stickers in the box, breaking a 17-year tradition dating back to the original iPhone. Marques Brownlee shared an unboxing video that confirms the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max do not include Apple stickers in the box, as part of Apple's goal of removing plastic...
m4 iPad Pro Horizontal Feature Purple and Blue

Apple Pulls iPadOS 18 for M4 iPad Pro After Bricking Complaints [Updated]

Tuesday September 17, 2024 11:24 am PDT by
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...

Top Rated Comments

WestonHarvey1 Avatar
154 months ago
Waiting for Apple to make this.

Image (http://a.tgcdn.net/images/products/additional/large/e722_cube_laser_virtual_keyboard_for_iphone_inuse.jpg)
They already did. It's called the virtual keyboard, and it's on the iPad, and it's way more convenient than that useless monstrosity you pasted.
Score: 54 Votes (Like | Disagree)
maxwelltech Avatar
154 months ago
The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad :D
By the way, I hated the auto-correcting feature on my iPhone and iPad.
Score: 52 Votes (Like | Disagree)
BornAgainApple Avatar
154 months ago
Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy.
Score: 49 Votes (Like | Disagree)
bobbytallant Avatar
154 months ago
The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 500 word essay on an iPad :D
By the way, I hated the auto-correcting feature on my iPhone and iPad.

Wow a 500 word essay? Is that the demands of the US education system today :eek:
Score: 45 Votes (Like | Disagree)
Stella Avatar
154 months ago
Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.
Score: 40 Votes (Like | Disagree)
Ubele Avatar
154 months ago
Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory ;) emoticon for people who don't read my opening line and think I'm serious]
Score: 34 Votes (Like | Disagree)