Emoji Apps No Longer Welcome in App Store Following Native iOS 6 Support

Apple's iOS devices have long carried at least partial support for emoji, picture characters popular for text messaging in Japan but also gaining interest in countries around the world. Initially the feature was unlocked only for Japanese customers, but over time the company has broadened access to emoji and now supports several hundred emoji characters for all users once they enable the special emoji keyboard.

emoji
With iOS 6 bringing expanded emoji support, it appears that Apple is beginning to address the significant number of emoji apps in the App Store, sending out notices to developers informing them that their apps have been removed from the store because they are no longer useful given the built-in emoji support now available. MacRumors has heard from several developers who received such notices, and a number of other developers have mentioned them on Twitter, so it does appear to be a concerted effort by Apple.

Hello XXXX,

We are writing to let you know your app, XXXX, has been removed from the App Store because it is no longer needed to unlock Emoji.

Since iOS 6 now provides Emoji support to all users, your app is no longer in compliance with the App Store Review Guidelines <https://developer.apple.com/appstore/resources/approval/guidelines.html>

2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected

If you have questions about the removal of your application, please contact App Review at appreview@apple.com. Please include the App ID and the name of your application in your email.

Thank you and best regards,

App Review

While Apple's notices state that the apps have been removed from the App Store, they do in fact seem to still be available, so it is unclear exactly what Apple's timeline for taking the apps down may be.

A number of the developers have noted that Apple seems to be targeting any app listing emoji among its features, not just those that are designed solely to enable emoji characters. Consequently, these developers argue that their apps are indeed useful and provide functionality beyond that offered in iOS 6 itself.

Top Rated Comments

SimonTheSoundMa Avatar
149 months ago

2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
That's 2/3rds of the apps in the App Store then.
Score: 44 Votes (Like | Disagree)
chainprayer Avatar
149 months ago
What about people with older devices that don't want to or can't upgrade to iOS 6?
Score: 20 Votes (Like | Disagree)
Crispy Duck Avatar
149 months ago
About time

Some of them were even charging money for something that is built in.
Score: 14 Votes (Like | Disagree)
joelisfar Avatar
149 months ago
I thought native emoji support came in iOS 5
Score: 13 Votes (Like | Disagree)
Xenomorph Avatar
149 months ago
1) Emoji was enabled for all as of iOS 5.0. Not 6.0.

2) Not all iOS devices can run iOS 6. Some are limited to 3.1.3, 4.2.1, and 5.1.1.

2a) I hope Apple allows new apps to be submitted if they are for iOS 3.x and 4.x devices *AND* specify in the description that you do not need to use a program if you are running iOS 5.x or newer.

3) OMG THANK YOU! I *hated* seeing that top apps #6, #10, #15, #20, etc, etc, etc were all PAY Emoji apps. Some review were from people buying them for their new iPhone 5, not knowing Emoji were already unlocked.
Score: 10 Votes (Like | Disagree)
trainwrecka Avatar
149 months ago
Good. Those apps just cluttered the App Store.
Score: 10 Votes (Like | Disagree)

Popular Stories

reset password request iphone

Warning: Apple Users Targeted in Phishing Attack Involving Rapid Password Reset Requests

Tuesday March 26, 2024 4:34 pm PDT by
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
iPhone Home Screen Gradient Blank Spaces 1

Sources: iOS 18 Lets Apps Be Placed Anywhere on Home Screen Grid

Sunday March 24, 2024 1:33 pm PDT by
iOS 18 will give iPhone users greater control over Home Screen app icon arrangement, according to sources familiar with the matter. While app icons will likely remain locked to an invisible grid system on the Home Screen, to ensure there is some uniformity, our sources say that users will be able to arrange icons more freely on iOS 18. For example, we expect that the update will introduce...
iPad Pro 2024 Landscape Camera Feature

New iPad Pro Again Rumored to Feature Landscape Front-Facing Camera

Monday March 25, 2024 5:43 am PDT by
The next-generation iPad Pro will feature a landscape-oriented front-facing camera for the first time, according to the Apple leaker known as "Instant Digital." Instant Digital reiterated the design change earlier today on Weibo with a simple accompanying 2D image. The post reveals that the entire TrueDepth camera array will move to the right side of the device, while the microphone will...
maxresdefault

Apple Announces WWDC 2024 Event for June 10 to 14

Tuesday March 26, 2024 10:02 am PDT by
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
sonoma desktop wwdc

Apple Releases macOS Sonoma 14.4.1 With Fix for USB Hub Bug

Monday March 25, 2024 10:10 am PDT by
Apple today released macOS Sonoma 14.4.1, a minor update for the macOS Sonoma operating system that launched last September. macOS Sonoma 14.4.1 comes three weeks after macOS Sonoma 14.4. The ‌‌‌‌macOS Sonoma‌‌ 14.4‌.1 update can be downloaded for free on all eligible Macs using the Software Update section of System Settings. There's also a macOS 13.6.6 release for those who...
Generic iOS 18 Feature Purple

iOS 18 Will Finally Bring This Android Feature to iPhone

Monday March 25, 2024 6:42 am PDT by
iOS 18 will allow iPhone users to place app icons anywhere on the Home Screen grid, according to sources familiar with development of the software update. This basic feature has long been available on Android smartphones. While app icons will likely remain locked to an invisible grid system on the Home Screen, our sources said that users will be able to arrange icons more freely on iOS 18....
apple maps 3d feature

Apple Maps May Gain Custom Routes With iOS 18

Tuesday March 26, 2024 3:10 pm PDT by
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...