How an Architecture Website Got Featured in the iPhone 5 Launch Video

Architecture website Dezeen was prominently featured in the iPhone 5 promotional video revealed yesterday, and today the site has posted a brief behind-the-scenes look at how the collaboration came to fruition.

NewImage
The site is featured in the video starting around the 1:16 mark, with the iPhone 5 user opening an email with a link to the website. He clicks the link, views the site, navigates to Safari's bookmarks list and then opens another page. The page is viewed during a section of the video discussing how LTE technology provides for "really fast downloads over your cellular network."

Apple contacted Dezeen earlier this year asking us to create a bespoke version of our home page and an editorial page for a possible future marketing campaign. Apple specified that both had to be free of external advertisements and social media buttons, but they did not give any details of how the pages might be used.

The pages [were] created for us by our long-term collaborators Zerofee. Besides the iPhone versions of Dezeen, we also created billboard-sized pages that may, or may not, appear in Apple Stores and outdoor advertising hoardings as part of the marketing push for the iPhone 5.

Given how secretive Apple tends to be with its marketing materials, it remains to be seen if this disclosure by Dezeen will impact Apple's marketing strategy going forward.

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

Eduardo1971 Avatar
153 months ago
Yeah, I guess they shouldn't expect to work with Apple in the future.

"Loose lips..."
Score: 8 Votes (Like | Disagree)
pandamonia Avatar
153 months ago
So Apple wanted a website made to look better than it normally would on the browser! Classic.
Score: 7 Votes (Like | Disagree)
Battlefield Fan Avatar
153 months ago
Given how secretive Apple tends to be with its marketing materials, it remains to be seen if this disclosure by Dezeen will impact Apple's marketing strategy going forward.

Idiots.
Score: 4 Votes (Like | Disagree)
John.B Avatar
153 months ago
So Apple wanted a website made to look better than it normally would on the browser! Classic.

I wish more websites were scrubbed of cruft like social media links.
Score: 3 Votes (Like | Disagree)
nagromme Avatar
153 months ago
This doesn’t seem like any great trade secret: they’re telling the tale AFTER the iPhone 5 and marketing materials were already released.
Score: 3 Votes (Like | Disagree)
kalsta Avatar
153 months ago
Having a company make a special webpage for an iphone advert does not show how the iphone handles webpages on 4G or the iPhone. Its made to look better at its job than it is.

You have to be kidding. They're absolutely entitled to show best-scenario kind of situations to promote their products. That's what advertisers do! If it's an actual video of an actual webpage on an actual iPhone, they've done nothing wrong here.

There are grey areas for sure, like when McDonalds spends hours meticulously recreating a burger for a photo shoot, then touches it up, etc. I think that's stepping pretty close to the line of deception… but to their credit, they finally released a video (//www.youtube.com/watch?v=oSd0keSj2W8) which is very open about this process.
Score: 2 Votes (Like | Disagree)