Apple Begins Prepping Yerba Buena Center for iPhone 5 Media Event

While Apple's media event where it will reportedly introduce the iPhone 5 is still five days away, the company has already begun making preparations at the Yerba Buena Center for the Arts in San Francisco where the event will be held. Last night, 9to5Mac shared a photos of some internal preparations in the lobby of the theater, and now MacStories posts photos taken by Steve Streza showing that the exterior graphics have begun going up on the theater. Apple typically posts large, colorful graphics signifying its events at the site.

yerba buena banner iphone 5 progress
Apple's media event begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time on Wednesday, September 12.

Update: BusinessInsider has photos at a later stage.

the full apple logo is now up the first iphone was announced a block away at the then brand new moscone west convention center

Update 2: MacStories has more photos:

QuickShot 2012

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...

Top Rated Comments

MMOTotal Avatar
174 months ago
We know how this one plays out folks..

Banners Begin Going Up at Yerba Buena for iPhone 5 Media Event

Update: Work continues on the banner

Update 2: Work continues on the banner

Update 3: Banner is complete
Score: 70 Votes (Like | Disagree)
iMikeT Avatar
174 months ago
Apple should post banners that are taller than usual to coincide the taller screen of the iPhone 5.
Score: 43 Votes (Like | Disagree)
Mad Mac Maniac Avatar
174 months ago
uh oh.... The Yerba Buena Center seems to be kinda sad about whats coming... bad omen!
Score: 41 Votes (Like | Disagree)
jasonxneo Avatar
174 months ago
Score: 33 Votes (Like | Disagree)
stiligFox Avatar
174 months ago
Hmm... All those rich colors. Seems in line with the iPod rumors! :p
Score: 31 Votes (Like | Disagree)
zaym Avatar
174 months ago
hey guys. this is not rainbow, not brushed metal, nor colorful iphone.

please, click and check the thumbnail of the picture I put here.


it is stretched iPhone's icons.

you can see Game Center, iTunes(in your iPhone not in your computer), music, app store.(I don't know other icons..)

this probably means that the new iPhone will me longer than old one.
Score: 25 Votes (Like | Disagree)