Apple and Samsung Reveal U.S. Mobile Device Sales in Court Case

The patent and design dispute between Apple and Samsung has continued to yield a treasure trove of information, with the latest revelations shared by AllThingsD revealing each company's United States sales of a number of their mobile devices.

While Apple reports its worldwide iPhone and iPad sales on a quarterly basis, the new document addresses Apple's U.S. sales specifically and includes number for the iPod touch, which Apple has traditionally referred to only generally as representing more than 50% of total iPod sales. Samsung's numbers are also of interest given that the company halted public disclosures of its device sales in mid-2010, citing competitive reasons.

Apple's numbers reveal that the company has sold nearly 86 million iPhones in the United States, or roughly a third of the company's total sales of nearly 250 million units worldwide. The data also reveals for the first time that Apple has sold 46.5 million iPod touch units in the U.S., having peaked in 2010 at over 13 million for the year. On the iPad side, Apple's sales of 34 million units in the United States represents approximately 40% of the company's total iPad sales of 84 million units worldwide.

apple ios device us sales thru 2q12
Samsung's numbers include only those devices that are included in the lawsuit and thus omit a number of recent popular smartphones, as well as several tablet models, but they do reveal some interesting information on Samsung's sales patterns.

Perhaps most interesting are Samsung's tablet sales numbers, which include a total of just 1.4 million units sold through the second quarter of 2012 for the three devices included in the lawsuit: the original Galaxy Tab, the Galaxy Tab 10.1, and the Galaxy Tab 10.1 LTE. This is compared to a total of 34 million iPads sold in the United States since its original launch back in 2010.

On the smartphone side, Samsung's filing offers a complex picture of sales of two dozen models, although a number of them are simply carrier-specific versions of the same device. All told, the Samsung sold over 21 million of the smartphones included in the lawsuit, representing $7.5 billion in revenue.

Documents filed by Samsung lawyers on Thursday reveal that, from June 2010 through June 2012, Samsung sold 21.25 million phones, generating $7.5 billion in revenue. On the tablet side, the company sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 devices, producing $644 million in revenue.

In terms of individual phone models, the largest in units were the Galaxy Prevail with 2.25 million phones sold, the Epic 4G with 1.89 million phones sold and the Epic 4G Touch variant of the Galaxy S II, which sold 1.67 million units in the U.S. All told, Samsung sold 4.1 million Galaxy S II devices, when all models are included.

The report notes that these sales numbers are just some of the key internal data that both Samsung and Apple have been fighting to keep private but which have been brought into the open as part of the ongoing dispute. Overall, the trial has yielded quite a bit of interesting information on the both Apple's and Samung's mobile businesses, including some insight into Apple's early development of the iPhone and iPad.

Top Rated Comments

unlinked Avatar
131 months ago
The numbers seem way below previous statements.

What happened to 250 million iPhone?
70 million iPad?

I wonder if there is a clue in the article title?
Score: 34 Votes (Like | Disagree)
miles01110 Avatar
131 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.

If the court ordered him to he probably would. :rolleyes:
Score: 27 Votes (Like | Disagree)
newyorksole Avatar
131 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.

I REALLY wish Steve was alive so we could avoid these comments. *Sigh*
Score: 25 Votes (Like | Disagree)
Raftysworld Avatar
131 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.
Score: 15 Votes (Like | Disagree)
pgiguere1 Avatar
131 months ago
According to Samsung's sales numbers, the best-selling smartphone they list is the Galaxy Prevail, a cheap prepaid Android 2.2 phone.

I feel like Samsung's huge gain in market share lately is in part due to the fact that even prepaid phones are now considered smartphones since they run Android. "Dumbphones" are getting rare, it's cheaper for manufacturers to just put Android for free than maintain their own dumbphone OS.
Score: 14 Votes (Like | Disagree)
Blackberryroid Avatar
131 months ago
Safari seems snappier! (was that right?)
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...
iCloud General Feature

Apple Remains Silent About Plans to Detect Known CSAM Stored in iCloud Photos

Saturday August 13, 2022 1:52 pm PDT by
It has now been over a year since Apple announced plans for three new child safety features, including a system to detect known Child Sexual Abuse Material (CSAM) images stored in iCloud Photos, an option to blur sexually explicit photos in the Messages app, and child exploitation resources for Siri. The latter two features are now available, but Apple remains silent about its plans for the CSAM...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...