Apple and Samsung Reveal U.S. Mobile Device Sales in Court Case

The patent and design dispute between Apple and Samsung has continued to yield a treasure trove of information, with the latest revelations shared by AllThingsD revealing each company's United States sales of a number of their mobile devices.

While Apple reports its worldwide iPhone and iPad sales on a quarterly basis, the new document addresses Apple's U.S. sales specifically and includes number for the iPod touch, which Apple has traditionally referred to only generally as representing more than 50% of total iPod sales. Samsung's numbers are also of interest given that the company halted public disclosures of its device sales in mid-2010, citing competitive reasons.

Apple's numbers reveal that the company has sold nearly 86 million iPhones in the United States, or roughly a third of the company's total sales of nearly 250 million units worldwide. The data also reveals for the first time that Apple has sold 46.5 million iPod touch units in the U.S., having peaked in 2010 at over 13 million for the year. On the iPad side, Apple's sales of 34 million units in the United States represents approximately 40% of the company's total iPad sales of 84 million units worldwide.

apple ios device us sales thru 2q12
Samsung's numbers include only those devices that are included in the lawsuit and thus omit a number of recent popular smartphones, as well as several tablet models, but they do reveal some interesting information on Samsung's sales patterns.

Perhaps most interesting are Samsung's tablet sales numbers, which include a total of just 1.4 million units sold through the second quarter of 2012 for the three devices included in the lawsuit: the original Galaxy Tab, the Galaxy Tab 10.1, and the Galaxy Tab 10.1 LTE. This is compared to a total of 34 million iPads sold in the United States since its original launch back in 2010.

On the smartphone side, Samsung's filing offers a complex picture of sales of two dozen models, although a number of them are simply carrier-specific versions of the same device. All told, the Samsung sold over 21 million of the smartphones included in the lawsuit, representing $7.5 billion in revenue.

Documents filed by Samsung lawyers on Thursday reveal that, from June 2010 through June 2012, Samsung sold 21.25 million phones, generating $7.5 billion in revenue. On the tablet side, the company sold 1.4 million Galaxy Tab and Galaxy Tab 10.1 devices, producing $644 million in revenue.

In terms of individual phone models, the largest in units were the Galaxy Prevail with 2.25 million phones sold, the Epic 4G with 1.89 million phones sold and the Epic 4G Touch variant of the Galaxy S II, which sold 1.67 million units in the U.S. All told, Samsung sold 4.1 million Galaxy S II devices, when all models are included.

The report notes that these sales numbers are just some of the key internal data that both Samsung and Apple have been fighting to keep private but which have been brought into the open as part of the ongoing dispute. Overall, the trial has yielded quite a bit of interesting information on the both Apple's and Samung's mobile businesses, including some insight into Apple's early development of the iPhone and iPad.

Top Rated Comments

unlinked Avatar
138 months ago
The numbers seem way below previous statements.

What happened to 250 million iPhone?
70 million iPad?

I wonder if there is a clue in the article title?
Score: 34 Votes (Like | Disagree)
miles01110 Avatar
138 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.

If the court ordered him to he probably would. :rolleyes:
Score: 27 Votes (Like | Disagree)
newyorksole Avatar
138 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.

I REALLY wish Steve was alive so we could avoid these comments. *Sigh*
Score: 25 Votes (Like | Disagree)
Raftysworld Avatar
138 months ago
Steve jobs would have never allowed confidential sales numbers to leak out to the public.
Score: 15 Votes (Like | Disagree)
pgiguere1 Avatar
138 months ago
According to Samsung's sales numbers, the best-selling smartphone they list is the Galaxy Prevail, a cheap prepaid Android 2.2 phone.

I feel like Samsung's huge gain in market share lately is in part due to the fact that even prepaid phones are now considered smartphones since they run Android. "Dumbphones" are getting rare, it's cheaper for manufacturers to just put Android for free than maintain their own dumbphone OS.
Score: 14 Votes (Like | Disagree)
Blackberryroid Avatar
138 months ago
Safari seems snappier! (was that right?)
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
iPhone 15 Pro Mock Feature Buttonless

iPhone 15 Pro Max to 'Break Record' for Thinnest Bezels on a Smartphone

Friday March 17, 2023 2:59 am PDT by
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past. Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Launching This Year With These 11 New Features

Monday March 13, 2023 6:47 am PDT by
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more. Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple continues to test iOS 16.4, which includes a handful of new features and changes for the iPhone. Below, we have recapped five new features coming with the software update, including new emoji, push notifications from websites, and more. Apple says iOS 16.4 will be available in the spring, which begins today. In his newsletter this weekend, Bloomberg's Mark Gurman said the update should ...