Apple Reportedly Interested in Acquiring 'The Fancy', a Pinterest Rival
BusinessInsider has heard that Apple is presently in talks to acquire social sharing and commerce site The Fancy.
The objective: to secure a role for Apple in the growing e-commerce market, putting the 400 million-plus users with credit cards on file with Apple's iTunes Store to work shopping—with Apple getting a cut of the action.
The Fancy is described as a rival to the fast growing Pinterest site which is used to share photos of items found online. The Fancy describes itself:
Fancy is part store, blog, magazine and wishlist. It's a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.
Use it to create a catalog of your favorite things around the web and around the world. When you find something you love somewhere on the web, Fancy it.
The Fancy's biggest advantage over its rival appears to be the ability for users to purchase items directly from the site. Both allow users to "pin" or "fancy" products found on the internet and allow other users to browse these items in various collections.
Apple CEO Tim Cook reportedly met with The Fancy CEO at Allen & Co.'s Sun Valley conference. Cook even created an account on the service and "fancied" seven different items. Businessinsider speculates that Apple's interest in the company may have to do with a broader e-commerce strategy.
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past.
Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more.
Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
Top Rated Comments
I wish Apple would but their resources back into building computers.
I would imagine that a lot of people feel this way about MacRumors. When you look at a popular site like Pinterest and say "Why would anyone want to pin recipes and clothes onto a virtual board?", there are plenty of others who would look at MacRumors and say "Why would anyone want to read about the front panel glass specifications on an unreleased Apple device?"
It's all about personal taste!
My wife is constantly on Pinterist. It seems to have a very heavy female following.
TheFancy is just a home shopping channel in HD.
Would be *very* surprised if there was anything to this rumor.
I know my wife "pins" essentially any idea that she has that she wants to keep around and get reminded of later to help formulate ideas. Kind of like an internet cork/bulletin board. And then she can see other's ideas and collaborate off of that.
At least I think that's the idea. Like I said, not a user myself. But I know enough to disagree with the notion that it's a "QVC for internet users".