Apple Reportedly Interested in Acquiring 'The Fancy', a Pinterest Rival
BusinessInsider has heard that Apple is presently in talks to acquire social sharing and commerce site The Fancy.
The objective: to secure a role for Apple in the growing e-commerce market, putting the 400 million-plus users with credit cards on file with Apple's iTunes Store to work shopping—with Apple getting a cut of the action.
The Fancy is described as a rival to the fast growing Pinterest site which is used to share photos of items found online. The Fancy describes itself:
Fancy is part store, blog, magazine and wishlist. It's a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.
Use it to create a catalog of your favorite things around the web and around the world. When you find something you love somewhere on the web, Fancy it.
The Fancy's biggest advantage over its rival appears to be the ability for users to purchase items directly from the site. Both allow users to "pin" or "fancy" products found on the internet and allow other users to browse these items in various collections.
Apple CEO Tim Cook reportedly met with The Fancy CEO at Allen & Co.'s Sun Valley conference. Cook even created an account on the service and "fancied" seven different items. Businessinsider speculates that Apple's interest in the company may have to do with a broader e-commerce strategy.
Popular Stories
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young.
In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase.
AirTag
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
What's the...
Top Rated Comments
I wish Apple would but their resources back into building computers.
I would imagine that a lot of people feel this way about MacRumors. When you look at a popular site like Pinterest and say "Why would anyone want to pin recipes and clothes onto a virtual board?", there are plenty of others who would look at MacRumors and say "Why would anyone want to read about the front panel glass specifications on an unreleased Apple device?"
It's all about personal taste!
My wife is constantly on Pinterist. It seems to have a very heavy female following.
TheFancy is just a home shopping channel in HD.
Would be *very* surprised if there was anything to this rumor.
I know my wife "pins" essentially any idea that she has that she wants to keep around and get reminded of later to help formulate ideas. Kind of like an internet cork/bulletin board. And then she can see other's ideas and collaborate off of that.
At least I think that's the idea. Like I said, not a user myself. But I know enough to disagree with the notion that it's a "QVC for internet users".