The Apple Store Passeig de Gracia is opening soon in Barcelona, Spain. However, instead of the traditional black plywood walls that are generally put in front of store locations under construction, Apple has elected to be a bit more vibrant:

NewImage
In a style honoring Catalan architect Antoni Gaudí, Apple has made a Trencadís mosaic with a brilliant multi-colored Apple logo and a number of other fanciful designs that appear to be inspired by iOS app icons.

VilaWeb, a Catalan news site, has more:

Apple will open in a few days the new Apple Store in downtown Barcelona. Will be the second biggest one in Europe and a surprising logo has been discovered today featuring an Antoni Gaudí Style -the iconic Barcelona architect, master of the Sagrada Familia.

[…]

The new store is located on Passeig de Gràcia in Barcelona, near Casa Batlló and Casa Milà, two famous buildings by the architect.

iPordelante has a number of other photos from the store.

Top Rated Comments

Carlanga Avatar
130 months ago
The link is great

This is an actual tile mosaic, not printed!

The colors used in the whole billboard are colors of the apple apps used in iOS. For example the blue color is actually a bunch of Safari icon tiles broken and put randomly in sequence and so on :cool:

Score: 12 Votes (Like | Disagree)
Drunken Master Avatar
130 months ago
Wow, clicking through is worth it, some awesome stuff.

And if you're wondering, the sign is in Catalan, not Spanish (Castellano).
Score: 12 Votes (Like | Disagree)
Queso Avatar
130 months ago
How can you sell a premium brand in a country that's broke,
with 25% unemployment and a 40% unemployment for young people? :confused:
75% of the workforce and 60% of young people are in work, that's how.
Score: 5 Votes (Like | Disagree)
jlgolson Avatar
130 months ago
:) That explains why I couldn't translate it! I speak Spanish, but not Catalan...Is that the norm in Barcelona? I would have thought they would use Spanish as the primary language or is it just an Apple being "Different" again..:D
Without getting too much into it, the Catalan are an ethnic group in northern Spain -- some support Catalan independence from Spain and there is a distinct identity different from that of the Spanish. It's not unlike the Quebeçois versus the Canadians.

They have a different language and would consider a sign by Apple in Spanish to be insulting. Apple has long had signs in its Barcelona stores in Catalan.
Score: 3 Votes (Like | Disagree)
Trauma1 Avatar
130 months ago
Reminds me of the orange coverings for the Amsterdam store.
Score: 3 Votes (Like | Disagree)
iMikeT Avatar
130 months ago
This is awesome. It would be even better if Apple did more localization in the future. How about one with palm trees and a beach for us here in California?
Score: 3 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....