iPhone Turning Five Years Old with 250 Million Units Sold, $150 Billion in Revenue

While Apple first showed off the original iPhone at Macworld San Francisco in January 2007, the device did not launch until six months later, officially arriving on June 29, 2007. With the iPhone's fifth birthday coming later this week, research firm Strategy Analytics published a brief press release noting that Apple has now sold 250 million iPhones that have generated roughly $150 billion in revenue for the company over the product's lifetime.

According to the latest research from Strategy Analytics, Apple has generated US$150 billion of cumulative revenues for its iPhone family in the first five years since launch in June 2007. A quarter of a billion iPhones have been shipped cumulatively worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Apple’s first iPhone was launched commercially in the United States on June 29, 2007. Between June 2007 and June 2012, we estimate the iPhone family of models has generated US$150 billion of cumulative revenues worldwide for Apple. This is an impressive achievement and it illustrates just how popular the iPhone has become during the past five years.”

say hello to iphone
With iPhone sales continuing to accelerate, more than 100 million of those unit sales have come during the past year. The iPhone 4S has marked a significant part of the surge, with over 35 million units sold in each of the past two quarters.

Business Insider summarizes some of the iPhone's impact on business, noting that the device now generates more quarterly revenue than Microsoft's entire business, generates more profit than GE, Microsoft, or Google, and has remade the technology industry with its dominating position.

Related Forum: iPhone

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Now that Black Friday is in the rearview mirror, Cyber Monday discounts have begun appearing online, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...

Top Rated Comments

Small White Car Avatar
175 months ago
Happy birthday, iPhone.

The 1st gen is heading off to kindergarten this fall. They grow up so fast. :sniff:
Score: 36 Votes (Like | Disagree)
Mad Mac Maniac Avatar
175 months ago
wow.. those images remind me of just how amazed I was when the iPhone was released. It seemed so revolutionary...

The thing that really sticks in my mind was when Steve Jobs used Maps to find local starbucks and then called by simply tapping the number... Something we take so for granted now, but at the time I was like :eek:
Score: 35 Votes (Like | Disagree)
phillipduran Avatar
175 months ago
Ballmer: iPhone has "no chance" of gaining significant market share
Score: 32 Votes (Like | Disagree)
jav6454 Avatar
175 months ago
I still have my original iPhone and it still works
Score: 27 Votes (Like | Disagree)
Agent OrangeZ Avatar
175 months ago
//www.youtube.com/watch?v=qycUOENFIBs
Steve Balmer laughing at the iPhone after it was unveiled.
Score: 22 Votes (Like | Disagree)
HarryKeogh Avatar
175 months ago
My first was the 3G.

Then for some insane reason I got a Droid X.

Back with a 4S. Never going back to Android.

Happy birthday, inanimate object. I love you!
Score: 21 Votes (Like | Disagree)