Apple Planning Major Overhaul of iTunes to Emphasize iCloud and Sharing - MacRumors
Skip to Content

Apple Planning Major Overhaul of iTunes to Emphasize iCloud and Sharing

itunes 10 icon 150Bloomberg reports that Apple is preparing a major overhaul of its iTunes software to more closely integrate its iCloud services and add new features for sharing music.

With an increasing amount of content available on the store, the overhaul is intended to improve how people manage all their files, one person said. That includes changes to how users find new material and how they access what they already own on different Apple devices, said one person.

One of the main ways Apple will attempt to improve discovery is by making it easier for people to share songs, a popular feature of Spotify Ltd.’s music-subscription service. Apple has been negotiating with major record labels for rights that would let a user listen to a song sent to them from a friend for free, one person said.

Apple's iCloud efforts will improve organization of users' own content while also the company is also considering splitting out some functions of iTunes as it did yesterday on iOS with its new Podcasts app.

Apple is also looking to include more multimedia content in the iTunes Store, requesting more photos and music videos from artists to help broaden its offerings.

The revamped iTunes application is set to launch before the end of the year and is said to be one of the largest sets of changes since the iTunes Store's debut in 2003. As announced at its Worldwide Developers Conference earlier this month, Apple is also working to improve the iTunes experience on iOS, revamping its digital store apps in iOS 6 to aid users in discovering new content.

Related Forum: Mac Apps

Popular Stories

Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Everything New Your iPhone Can Do on iOS 27 Feature 1

50 New Things Your iPhone Can Do in iOS 27 - Out Now!

Monday September 14, 2026 10:48 pm PDT by
Apple released iOS 27 this week, and despite the company's focus this year on refining its flagship operating system and nixing bugs, there are still many additional features to explore, not least of which is Apple's new context-aware Siri, re-tooled for the generative AI era. Which iPhones Support Every iOS 27 Feature? This year's major iPhone software update isn't all about AI, though,...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...

Top Rated Comments

186 months ago
for the love of all things i hope they do split it up finally. i don't know why i am managing books in a music app or my mobile applications in a music app. and ffs make an OS X iBooks app so we can read our books on our Macs too. no reason not to since the displays are being retnified there too.
Score: 22 Votes (Like | Disagree)
186 months ago
About time. iTunes was overdue for an overhaul a long time ago. It's a bloated mess at this point.
Score: 22 Votes (Like | Disagree)
rorschach Avatar
186 months ago
LONG, LONG overdue.

Hopefully we will finally get better ways to organize content. I mean, jeez, we're still forced to tag movies using "Artist" and "Album" fields. :rolleyes:

Score: 17 Votes (Like | Disagree)
LagunaSol Avatar
186 months ago
Good. Dump that ugly icon while you're at it.
Score: 16 Votes (Like | Disagree)
AustinIllini Avatar
186 months ago
With the increasing popularity of streaming services like Spotify, this update is LONG overdue.
Score: 14 Votes (Like | Disagree)
186 months ago
The revamped iTunes application is set to launch before the end of the year and is said to be one of the largest sets of changes since the software's debut in 2003
iTunes 1.0 was released on January 9, 2001
Score: 12 Votes (Like | Disagree)