Apple to Launch New App Usage Tracking Tools for Developers to Balance User Privacy

Last year, Apple announced that it was phasing out developer access to UDIDs, the unique iOS device identifiers that allowed developers and advertisers to not only track usage of their own content, but also in some cases track users' movements across apps and browsing sessions. The company earlier this year began rejecting apps that continued to use the UDID rather than implementing unique identifiers that would enhance privacy by remaining unique to the developer's app.

ipad udid
The Wall Street Journal now reports that Apple is preparing to release new tools to assist developers with tracking usage of their apps without using the UDID, maintaining user privacy while still making it easy for developers to gather usage data on their apps.

Apple Inc. is planning to release a new way for mobile app developers to track who uses their software, according to people briefed on Apple's plans, the company's latest attempt to balance developers' appetite for targeting data with consumers' unease over how it is used.

The new tool, which could be detailed in the coming weeks, aims to better protect user privacy than existing approaches, these people said.

The report notes that Apple has been inconsistent about blocking apps that use the UDID for tracking purposes and that the new tools will provide developers with ways to collect important data anonymously without being linked to the UDID that when combined with data from other apps could be used to identify the specific user of a given device.

No other details on the tools have yet been revealed, but the company could share more information at next week's Worldwide Developers Conference.

Tag: wsj.com

Top Rated Comments

nagromme Avatar
114 months ago
Advertisers are already kicking up a stink because IE10 will have "Do not Track" enabled by default in the settings, claiming it'll hurt them because they can't track users and deliver targeted ads.

Well, they’re right: it will hurt them.

A little.

And I just can’t feel any sympathy. I am not for sale unless I choose to be!
Score: 9 Votes (Like | Disagree)
Shrink Avatar
114 months ago
Seems to be a decent balance that will shut up the paranoid people in BOTH camps (consumers AND devs) who keep thinking the sky is falling. :cool:

If I am reading your post correctly, I would not agree that the desire to retain what remnants of privacy that remains constitutes paranoia.

I realize that I sacrifice privacy every time I go online or use certain apps, but anything that attempts to preserve some vestige of that privacy gets my vote.

It ain't paranoid if people are watching you...:D
Score: 9 Votes (Like | Disagree)
Yvan256 Avatar
114 months ago
Something that will "better protect user privacy than existing approaches" should come with an on/off switch controllable by the user. No developer has any right to know how I am using their app, as much as they might like to know.

As a developer I would like to know if a specific device is using my App, where he lives (only the country/state/province/etc, no need for GPS coordinates), maybe local time, etc.

It's not about tracking you, it's about getting statistics about who's using the App.

Here's an example: Imagine I make an App and that I find out 90% of my users are in Canada, I might want to add more Canada-specific features to it.

And if I then find out that in those 90% of users, 70% are in Québec, I would make sure my App is 100% bilingual.

And then I find out that 85% of those users are girls/women, I might fill re-skin the interface to pink colors and add ponies. Just kidding.

But you see how that might be useful to developers. I'm guessing the "unique ID" will be unique for at least each device+app. Maybe even device+app+installation. Delete the app, re-install it and you might even get a new ID.
Score: 7 Votes (Like | Disagree)
LaWally Avatar
114 months ago
As a developer I would like to know if a specific device is using my App, where he lives (only the country/state/province/etc, no need for GPS coordinates), maybe local time, etc.

It's not about tracking you, it's about getting statistics about who's using the App.

Here's an example: Imagine I make an App and that I find out 90% of my users are in Canada, I might want to add more Canada-specific features to it.

And if I then find out that in those 90% of users, 70% are in Québec, I would make sure my App is 100% bilingual.

And then I find out that 85% of those users are girls/women, I might fill re-skin the interface to pink colors and add ponies. Just kidding.

But you see how that might be useful to developers. I'm guessing the "unique ID" will be unique for at least each device+app. Maybe even device+app+installation. Delete the app, re-install it and you might even get a new ID.

Of course I can see how it would useful to developers. That is not the point. The point is I should not have to be a "target" of your statistical gathering just because I buy your app. If users of your app want to opt-in that's fine by me. I just want to have a way to opt-out.
Score: 6 Votes (Like | Disagree)
Dr McKay Avatar
114 months ago
Advertisers are already kicking up a stink because IE10 will have "Do not Track" enabled by default in the settings, claiming it'll hurt them because they can't track users and deliver targeted ads.
Score: 6 Votes (Like | Disagree)
charlieegan3 Avatar
114 months ago
I hope this doesn't mean lots privacy lawsuit articles on macrumors...

Apple, please get this right.
Score: 6 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...