Verizon Planning to End Grandfathered Unlimited Data Plans With LTE Switch

U.S. cellular carrier Verizon is planning to move its customers who still have unlimited data plans for their smartphones to its new family data-share plans as customers switch to LTE data plans.

The iPhone was initially offered with unlimited data plans when it launched on Verizon early last year, but the carrier soon dropped the unlimited option in favor of data plans with allocations of data.

141852 Verizon logo 300
Fierce Wireless has the details, quoting Verizon Communications CFO Fran Shammo at a JP Morgan conference:

As these 3G unlimited data plan customers migrate to 4G LTE, they will have to purchase the company's data-share plan (which Verizon plans to launch in mid-summer) and move off the $30 per month unlimited data plan. "Everyone will be on data share," Shammo said.

Verizon currently throttles its unlimited data users only when a particular cell tower is overloaded, whereas competitor AT&T slows its unlimited users after they use 3GB of data in a month. AT&T CEO Randall Stephenson recently noted that his one regret about bringing the iPhone to AT&T was offering unlimited data.

Sprint, the number three carrier in the country -- and the only carrier to still offer unlimited data packages for the iPhone -- has said it will continue to offer unlimited data plans for the iPhone, even if the next iPhone includes LTE, as is expected.

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

William Gates Avatar
177 months ago
The iPhone was initially offered with unlimited data plans when it launched on Verizon several years ago,

It was 15 months ago, not several years.
Score: 35 Votes (Like | Disagree)
Nostromo Avatar
177 months ago
How to cheat on your customers:

1. Sell them unlimited data plans.

2. End unlimited data plans, but tell those who already have them, that contracts will be respected = grandfathered.

3. Fu$$ it! Who cares! End grandfathering and break contracts. All grandparents must die one day anyway.

For the record: I don't have an unlimited data plan. But it annoys me anyway to see how cell phone break their word to others. Cell phone cartel keeps prices at twice the price level anybody else in the world pays.

Where is the government investigation into price fixing at cell phone companies?
Score: 33 Votes (Like | Disagree)
Peace Avatar
177 months ago
Does this mean a person can switch without paying a early termination fee since the contract has changed ?
Score: 26 Votes (Like | Disagree)
jclardy Avatar
177 months ago
Verizon has cast the first stone.

I'm awaiting AT&T's announcement next week.
Score: 19 Votes (Like | Disagree)
Mr. Gates Avatar
177 months ago
Verizon has cast the first stone.

I'm awaiting AT&T's announcement next week.

The world is going backwards
Score: 17 Votes (Like | Disagree)
boshii Avatar
177 months ago
As expected.
Score: 16 Votes (Like | Disagree)