Following a claim earlier this week that Apple had made its first settlement offer to Proview in the ongoing dispute over the "iPad" trademark in China, The Next Web now points to a report from Sina.com [Google translation] claiming that Apple's offer amounted to 100 million yuan, equivalent to $16 million.

proview logo
That marks a substantial increase over the $55,000 purchase price in the original deal between Proview's Taiwanese arm and a dummy corporation set by Apple to acquire the trademark in a number of countries. Proview later claimed that the Chinese rights to the trademark were owned by its Chinese subsidiary and that the Taiwanese arm consequently could not have sold them to Apple.

Proview has been seeking as much as $2 billion in its lawsuits against Apple over the trademark, but today's report notes that Proview has gone bankrupt with $400 million owed to its creditors, speculating that that amount would be the minimum it the company would accept from Apple. It seems extremely unlikely that Apple would increase its offer to that level, and so it remains to be seen how the talks and court case will play out.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forum: iPad

Top Rated Comments

CylonGlitch Avatar
180 months ago
So it's ok for a company to violate trademarks in your opinion?

Nick, if you read all of the documentation on the court case, you'll quickly see that it is not really about trademark violation but did Proview lie about what they were doing. There is a lot of shady stuff going on from the Proview side, and I couldn't find anything on the Apple side that looks "shady" besides using a shell company to buy the iPad name. And this really isn't my opinion either, if you read the ruling from the HK court, you'll see that they found that not only does Apple own the Trademarks that they legitimately purchased, but that Proview IS acting in a very deceptive manor and in a potentially criminal way.

Quick synopsys of what's going on :
[LIST=1]
* Apple Shell company wants to buy iPad trademark from Proview for the HK, Taiwan, and China markets.
* Apple contacts Proview-China and makes an offer that they initially accept.
* Proview-China says they don't own the rights to it, Proview-Taiwan does. (Email paper chain shows this)
* Apple makes arrangements with Proview-Taiwan for all three licenses, and gets them signed off by Proview-Taiwan by (I think the authorization was signed by the CEO or someone on the board of directors).
* Proview transfers rights to Apple . . . except for an issue with the bankruptcy court in China.
* Later Proview-China claims that Proview-Taiwan didn't have the rights to sell of the trademark.
* The person in Proview-Taiwan who authorized the sale of the Proview-China trademark ** IS ** the Proview-China CEO (he has multiple roles within the Proview organization).


That Last bullet point is the real kicker. The same guy who has the authority in two different divisions to sell the iPad trademarks, sells it from one division and then claims that HE shouldn't have sold it from the other.

Sorry, it's extortion at it's finest.
Score: 13 Votes (Like | Disagree)
surf2snow1 Avatar
180 months ago
That's $16 million too much.
Score: 10 Votes (Like | Disagree)
parish Avatar
180 months ago
Apple shouldn't pay this. They should just rename the iPad in China to iPaid (with the second 'I' in pale grey) :)

BTW, the main cause of the fall of the Roman Empire was that, lacking a 0 in their number system, they had no way to indicate the successful termination of their C programs :p
Score: 5 Votes (Like | Disagree)
Rocketman Avatar
180 months ago
Apple is not a welfare state to save Proview from itself.

BTW it is Proview claiming there is a $16m offer on the table, not Apple.

Apple can go to the bankruptcy judge, point out the lawsuit has large fixed costs to persue and uncertain benefits if they even prevail which is unlikely given the existing rulings in Taiwan and California, and buy the asset of the trademark and lawsuit for $0.50 on the condition Apple does not seek legal costs from the bankrupt estate so what few actual assets that do exist go to the top of list secure creditors. The downside is there could be a ruling of fraud, priority payment of damages as a penalty, and the BK estate could be further diminished for valid secured creditors.
Score: 5 Votes (Like | Disagree)
BornAgainApple Avatar
180 months ago
Give 'em an inch, they'll take a mile ;)
Score: 3 Votes (Like | Disagree)
nagromme Avatar
180 months ago
Give 'em an inch, they'll take a mile ;)

Exactly. They’ll be back in six months saying “Apple KNEW they were paying us $16 mil for nothing, and they willfully kept using the iPad trademark anyway! Seize all iPads! We demand 25% of Apple profits as is our right! We created the iPAD name when we made our iMac clone and iPAD was the closest Apple-rip-off we could come up with! And once we have our 25%—make that 50%—then THIS time, we will honor our original deal. Simon says!”
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...