Following a claim earlier this week that Apple had made its first settlement offer to Proview in the ongoing dispute over the "iPad" trademark in China, The Next Web now points to a report from Sina.com [Google translation] claiming that Apple's offer amounted to 100 million yuan, equivalent to $16 million.

proview logo
That marks a substantial increase over the $55,000 purchase price in the original deal between Proview's Taiwanese arm and a dummy corporation set by Apple to acquire the trademark in a number of countries. Proview later claimed that the Chinese rights to the trademark were owned by its Chinese subsidiary and that the Taiwanese arm consequently could not have sold them to Apple.

Proview has been seeking as much as $2 billion in its lawsuits against Apple over the trademark, but today's report notes that Proview has gone bankrupt with $400 million owed to its creditors, speculating that that amount would be the minimum it the company would accept from Apple. It seems extremely unlikely that Apple would increase its offer to that level, and so it remains to be seen how the talks and court case will play out.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

CylonGlitch Avatar
177 months ago
So it's ok for a company to violate trademarks in your opinion?

Nick, if you read all of the documentation on the court case, you'll quickly see that it is not really about trademark violation but did Proview lie about what they were doing. There is a lot of shady stuff going on from the Proview side, and I couldn't find anything on the Apple side that looks "shady" besides using a shell company to buy the iPad name. And this really isn't my opinion either, if you read the ruling from the HK court, you'll see that they found that not only does Apple own the Trademarks that they legitimately purchased, but that Proview IS acting in a very deceptive manor and in a potentially criminal way.

Quick synopsys of what's going on :
[LIST=1]
* Apple Shell company wants to buy iPad trademark from Proview for the HK, Taiwan, and China markets.
* Apple contacts Proview-China and makes an offer that they initially accept.
* Proview-China says they don't own the rights to it, Proview-Taiwan does. (Email paper chain shows this)
* Apple makes arrangements with Proview-Taiwan for all three licenses, and gets them signed off by Proview-Taiwan by (I think the authorization was signed by the CEO or someone on the board of directors).
* Proview transfers rights to Apple . . . except for an issue with the bankruptcy court in China.
* Later Proview-China claims that Proview-Taiwan didn't have the rights to sell of the trademark.
* The person in Proview-Taiwan who authorized the sale of the Proview-China trademark ** IS ** the Proview-China CEO (he has multiple roles within the Proview organization).


That Last bullet point is the real kicker. The same guy who has the authority in two different divisions to sell the iPad trademarks, sells it from one division and then claims that HE shouldn't have sold it from the other.

Sorry, it's extortion at it's finest.
Score: 13 Votes (Like | Disagree)
surf2snow1 Avatar
177 months ago
That's $16 million too much.
Score: 10 Votes (Like | Disagree)
parish Avatar
177 months ago
Apple shouldn't pay this. They should just rename the iPad in China to iPaid (with the second 'I' in pale grey) :)

BTW, the main cause of the fall of the Roman Empire was that, lacking a 0 in their number system, they had no way to indicate the successful termination of their C programs :p
Score: 5 Votes (Like | Disagree)
Rocketman Avatar
177 months ago
Apple is not a welfare state to save Proview from itself.

BTW it is Proview claiming there is a $16m offer on the table, not Apple.

Apple can go to the bankruptcy judge, point out the lawsuit has large fixed costs to persue and uncertain benefits if they even prevail which is unlikely given the existing rulings in Taiwan and California, and buy the asset of the trademark and lawsuit for $0.50 on the condition Apple does not seek legal costs from the bankrupt estate so what few actual assets that do exist go to the top of list secure creditors. The downside is there could be a ruling of fraud, priority payment of damages as a penalty, and the BK estate could be further diminished for valid secured creditors.
Score: 5 Votes (Like | Disagree)
BornAgainApple Avatar
177 months ago
Give 'em an inch, they'll take a mile ;)
Score: 3 Votes (Like | Disagree)
nagromme Avatar
177 months ago
Give 'em an inch, they'll take a mile ;)

Exactly. They’ll be back in six months saying “Apple KNEW they were paying us $16 mil for nothing, and they willfully kept using the iPad trademark anyway! Seize all iPads! We demand 25% of Apple profits as is our right! We created the iPAD name when we made our iMac clone and iPAD was the closest Apple-rip-off we could come up with! And once we have our 25%—make that 50%—then THIS time, we will honor our original deal. Simon says!”
Score: 2 Votes (Like | Disagree)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...