Best Buy Sells Almost as Many iPhones as Apple Retail

Friday March 23, 2012 6:18 am PDT by Arnold Kim

AllThingsD reports on findings of a survey by Consumer Intelligence Research Partners which investigated where iPhone owners purchased their device.

The found that the breakdown of retail vs online sales was 76 percent retail vs 24 percent online. Of that 76% from retail stores, the breakdown showed that Best Buy was almost as big as Apple's own retail stores as a point of sale:

Carrier stores are clearly the dominant point of sale for most consumers, but Best Buy's presence has also proven to be a significant location for iPhone sales.

“Apple Stores and the Apple Web site are tremendously productive, but they are limited by their relatively small retail footprint,” CIRP’s Josh Lowitz told AllThingsD. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”

Tag: Apple Store

Top Rated Comments

spiderman0616

150 months ago

This just reminds me how much I hate shopping at Best Buy.

Score: 3 Votes (Like | Disagree)

linux2mac

Not only is Apple creating jobs, they might actually save struggling retailers from going under. Incredible! :apple:

Score: 2 Votes (Like | Disagree)

cxny

Best Buy is also way less busy and easier to get someone to help you. I've never been inside a BB that was so busy that everyone working was helping someone, especially in the mobile area

Not too busy, but getting a knowledgeable salesperson to help you is like rolling the dice.

basesloaded190

dendowling

Best Buy make sense since they have the most choices of service providers and many phones. So, BB is the more likely place to go if people have not made up their minds about what to buy and are making a decision in-store. Where-as people going to Apple store, AT&T shop, or Verizon shop have already decided what to get or what provider to use.

Score: 1 Votes (Like | Disagree)

Haha that's true. I go in there and never get help because I know I am more knowledgable than anyone else that could help me anyways. And I'm not that smart :p

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