Best Buy Sells Almost as Many iPhones as Apple Retail

AllThingsD reports on findings of a survey by Consumer Intelligence Research Partners which investigated where iPhone owners purchased their device.

The found that the breakdown of retail vs online sales was 76 percent retail vs 24 percent online. Of that 76% from retail stores, the breakdown showed that Best Buy was almost as big as Apple's own retail stores as a point of sale:

iphone purchases by outlet
Carrier stores are clearly the dominant point of sale for most consumers, but Best Buy's presence has also proven to be a significant location for iPhone sales.

“Apple Stores and the Apple Web site are tremendously productive, but they are limited by their relatively small retail footprint,” CIRP’s Josh Lowitz told AllThingsD. “There are four times as many Best Buy stores, and probably 20 times as many AT&T, Verizon, and Sprint stores, so aggressive distribution through all these channels is critical to Apple’s U.S. strategy.”

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
General Spotify Feature

Spotify Launches Cheaper $10.99/Month Premium Plan Without Audiobooks

Friday June 21, 2024 4:22 pm PDT by
Spotify today announced the launch of a new Basic paid plan that offers a small discount for dropping access to audiobooks. Priced at $10.99 per month, the Basic option includes all of the music benefits of Spotify like ad-free playback, but without added monthly audiobook listening time. The $11.99 standard Premium Individual plan that Spotify offers includes ad-free playback and 15 hours...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

spiderman0616 Avatar
160 months ago
This just reminds me how much I hate shopping at Best Buy.
Score: 3 Votes (Like | Disagree)
linux2mac Avatar
160 months ago
Not only is Apple creating jobs, they might actually save struggling retailers from going under. Incredible! :apple:
Score: 2 Votes (Like | Disagree)
cxny Avatar
160 months ago
Best Buy is also way less busy and easier to get someone to help you. I've never been inside a BB that was so busy that everyone working was helping someone, especially in the mobile area

Not too busy, but getting a knowledgeable salesperson to help you is like rolling the dice.
Score: 2 Votes (Like | Disagree)
basesloaded190 Avatar
160 months ago
Best Buy is also way less busy and easier to get someone to help you. I've never been inside a BB that was so busy that everyone working was helping someone, especially in the mobile area
Score: 2 Votes (Like | Disagree)
dendowling Avatar
160 months ago
Best Buy make sense since they have the most choices of service providers and many phones. So, BB is the more likely place to go if people have not made up their minds about what to buy and are making a decision in-store. Where-as people going to Apple store, AT&T shop, or Verizon shop have already decided what to get or what provider to use.
Score: 1 Votes (Like | Disagree)
basesloaded190 Avatar
160 months ago
Not too busy, but getting a knowledgeable salesperson to help you is like rolling the dice.

Haha that's true. I go in there and never get help because I know I am more knowledgable than anyone else that could help me anyways. And I'm not that smart :p
Score: 1 Votes (Like | Disagree)