New iPad Launches to 'Record Weekend' in Sales

newipad2
During today's financial conference call, one analyst asked if Apple would be issuing a press release about last weekend's launch sales numbers for the iPad. Apple refocused the conversation back on their dividend announcement but did reveal that they had a "record weekend" and were "thrilled with it."

Apple launched the new iPad in 10 countries on Friday, March 16th. The iPad saw long lines in some areas, though Apple was able to retain stock in many U.S. locations. Apple has yet to release actual sales numbers for the initial launch. The initial iPad sold 300,000 units in the first day and went on to sell 1 million units by 28 days. The iPad 2 initial sales numbers were never released, though long lines and sales shortages were common in the weeks after its launch.

Popular Stories

iOS 18 Apple Account Name Feature 2

RIP, Apple ID

Tuesday September 17, 2024 3:18 pm PDT by
The "Apple ID" era is officially over. The transition from "Apple ID" to "Apple Account" went from a rumor to an official announcement to something that has now been fully completed. As of this week, the account.apple.com website is fully updated with Apple Account branding. "Apple ID is now Apple Account," the page says. "You can still sign in with the same email address or phone...
Generic iOS 18 Feature Real Mock

iOS 18 Available Now With These 8 New Features For Your iPhone

Sunday September 15, 2024 10:09 am PDT by
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
apple wallet drivers license feature iPhone 15 pro

Apple Announces iPhone Driver's Licenses Will Come to These Additional U.S. States

Thursday September 19, 2024 10:45 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. The list of states where the feature is available currently includes Arizona, Maryland, Colorado, Georgia, Ohio, Hawaii, and most recently...
AirPods Pro Firmware Feature

Apple Releases New AirPods Pro 2 and AirPods 4 Firmware

Wednesday September 18, 2024 11:34 am PDT by
Apple today released a new firmware update for all AirPods Pro 2 and AirPods 4 models. The AirPods Pro 2 firmware has a build number of 7A302, up from 7A294, and the AirPods 4 firmware has a build number of 7A304. There is no word yet on what’s included in the firmware, but it comes just a week after Apple last updated the AirPods Pro 2 firmware to add iOS 18 features like support for head...
Apple Logo Spotlight

Apple Just Broke a Tradition It Held for 17 Years

Wednesday September 18, 2024 7:40 am PDT by
It's the end of an era. It has been confirmed that the latest iPhones do not come with Apple stickers in the box, breaking a 17-year tradition dating back to the original iPhone. Marques Brownlee shared an unboxing video that confirms the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max do not include Apple stickers in the box, as part of Apple's goal of removing plastic...
m4 iPad Pro Horizontal Feature Purple and Blue

Apple Pulls iPadOS 18 for M4 iPad Pro After Bricking Complaints [Updated]

Tuesday September 17, 2024 11:24 am PDT by
Apple stopped signing the iPadOS 18 update for the M4 iPad Pro models, which means the new software is no longer available to be downloaded and installed at the current time. The update appears to have been pulled following complaints from some iPad Pro owners, who found that the update bricked their devices. There are reports on Reddit from iPad Pro users who had an interruption in the...

Top Rated Comments

Caliber26 Avatar
163 months ago
Don't underestimate the power of Retina.
Score: 13 Votes (Like | Disagree)
soco Avatar
163 months ago
I think their supply being higher this year made it seem like it wasn't selling as well.

Clearly this isn't the case. Blockbuster release as usual. :D
Score: 9 Votes (Like | Disagree)
PhoneI Avatar
163 months ago
I would argue that Apple has kinda saturated the market and your average joe blow is not going to buy the ipad 3, if they have a 2.

I would argue that you are incorrect. There was no iPad 2 pre-orders. Therefore everybody had to wait in line.

We will know soon, but I bet the sales were in the millions.
Score: 8 Votes (Like | Disagree)
Gregintosh Avatar
163 months ago
Apple typically talks about units sold and not shipped, so I am sure they will have some statistics for that.

Maybe they are also waiting for the scalpers to return their hoards of units so that they can report how many actually went out to customers.

It would be kind of dubious to say that they sold 1,000,000 units on day 1 and call that a big success when in reality many scalpers got 10-20 units each and are returning them as the days move on.

My personal estimate is that they sold at least 1 or 2 million on launch day, with most of those being pre-orders.
Score: 5 Votes (Like | Disagree)
JGowan Avatar
163 months ago
I've bought before (iPads 1 & 2) -- but this time I decided the wife and I didn't need to share anymore and got 2 of them on Saturday. We were prepared to leave the store disappointed with a "we're out of that model", but the Apple said "We have every model in stock". $2100 later we left the store.

2 - 64GB Black; Verizon 4G LTE; 1 blue smart cover; 1 red smart cover; 2 AppleCare+ Coverage; 1 huge credit card bill!

Fortunately, we're getting $2200 back from Uncle Sam on our taxes. Thanks, Sam!
Score: 4 Votes (Like | Disagree)
dukeblue91 Avatar
163 months ago
No lines for the "new" ipad 2s/3!

There was no need for lines as they had pre orders and huge amount of stock at the beginning this time around.
Score: 3 Votes (Like | Disagree)