New iPad Launches to 'Record Weekend' in Sales

newipad2
During today's financial conference call, one analyst asked if Apple would be issuing a press release about last weekend's launch sales numbers for the iPad. Apple refocused the conversation back on their dividend announcement but did reveal that they had a "record weekend" and were "thrilled with it."

Apple launched the new iPad in 10 countries on Friday, March 16th. The iPad saw long lines in some areas, though Apple was able to retain stock in many U.S. locations. Apple has yet to release actual sales numbers for the initial launch. The initial iPad sold 300,000 units in the first day and went on to sell 1 million units by 28 days. The iPad 2 initial sales numbers were never released, though long lines and sales shortages were common in the weeks after its launch.

Top Rated Comments

Caliber26 Avatar
153 months ago
Don't underestimate the power of Retina.
Score: 13 Votes (Like | Disagree)
soco Avatar
153 months ago
I think their supply being higher this year made it seem like it wasn't selling as well.

Clearly this isn't the case. Blockbuster release as usual. :D
Score: 9 Votes (Like | Disagree)
PhoneI Avatar
153 months ago
I would argue that Apple has kinda saturated the market and your average joe blow is not going to buy the ipad 3, if they have a 2.

I would argue that you are incorrect. There was no iPad 2 pre-orders. Therefore everybody had to wait in line.

We will know soon, but I bet the sales were in the millions.
Score: 8 Votes (Like | Disagree)
Gregintosh Avatar
153 months ago
Apple typically talks about units sold and not shipped, so I am sure they will have some statistics for that.

Maybe they are also waiting for the scalpers to return their hoards of units so that they can report how many actually went out to customers.

It would be kind of dubious to say that they sold 1,000,000 units on day 1 and call that a big success when in reality many scalpers got 10-20 units each and are returning them as the days move on.

My personal estimate is that they sold at least 1 or 2 million on launch day, with most of those being pre-orders.
Score: 5 Votes (Like | Disagree)
JGowan Avatar
153 months ago
I've bought before (iPads 1 & 2) -- but this time I decided the wife and I didn't need to share anymore and got 2 of them on Saturday. We were prepared to leave the store disappointed with a "we're out of that model", but the Apple said "We have every model in stock". $2100 later we left the store.

2 - 64GB Black; Verizon 4G LTE; 1 blue smart cover; 1 red smart cover; 2 AppleCare+ Coverage; 1 huge credit card bill!

Fortunately, we're getting $2200 back from Uncle Sam on our taxes. Thanks, Sam!
Score: 4 Votes (Like | Disagree)
dukeblue91 Avatar
153 months ago
No lines for the "new" ipad 2s/3!

There was no need for lines as they had pre orders and huge amount of stock at the beginning this time around.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
12

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
New iOS 17

iOS 17.2 Release Notes: All New Features for Your iPhone

Wednesday December 6, 2023 7:17 am PST by
Apple has shared the full release notes for iOS 17.2, which is in the final stage of beta testing and should be released to the public next week. iOS 17.2 includes a long list of new features and changes, including a Journal app, spatial video recording on iPhone 15 Pro models, several improvements to the Messages and Weather apps, a Favorite Songs playlist in Apple Music, and more. iOS...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...