Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Seriously Considered Switching to AMD in 2011 MacBook Air
In an upcoming profile of AMD, Forbes reports that the company's Llano family of Fusion combination CPU-GPU systems was under consideration by Apple to be used as the brains behind the MacBook Air for its 2011 revision. AMD lost out to Intel, however, as the necessary parts were late in being delivered to Apple and had unacceptably high failure rates.AMD struggled with its new fabless model while trying to crank out “fusion” processors that combined a CPU and a GPU in a single part. On paper the idea was promising. A notebook processor dubbed “Llano” got a close look from Apple for an update to the ultralight MacBook Air, scheduled for launch in mid-2011.The company reportedly also pitched Apple on using its Brazos family of Fusion systems in the Apple TV, but Apple proved to be uninterested in the proposal.
But AMD couldn’t get early working samples of Llano to Apple on time, one former employee says. Several former AMD employees disagree on just how close AMD came. “We had it,” one says. But too many of the Llano parts were faulty. AMD lost the deal.
Forbes' Brian Caulfield has more on AMD's efforts to lure Apple in a separate article in which he talks further about yield issues on the Fusion chips planned for the MacBook Air.
The claim echoes a November report from SemiAccurate alleging that AMD's Fusion platform was Apple's "Plan A" for the 2011 MacBook Air and that such machines were "on the verge of production" before Apple ultimately decided to stick with Intel.
Apple had been struggling with chip options in its small portables for several years as licensing issues prevented graphics companies such as NVIDIA from developing integrated graphics solutions for Intel's latest processors. With Apple being forced to choose between slower Core 2 Duo processors paired with fast NVIDIA graphics and faster Intel Core i-series processors hampered by slow integrated graphics from Intel, Apple opted to continue using the aging Core 2 Duo processors for much longer than it would have otherwise liked.
Improvements in Intel's integrated graphics did allow Apple to transition to significantly improved Core i5 and i7 processor in the current generation of MacBook Air models, but it seems that Apple was also weighing AMD's offerings as it sought to work its way out of the constraints of Intel's graphics issues.
Related Roundup: MacBook Air
Tag: forbes.com
Buyer's Guide: MacBook Air (Buy Now)
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98 months ago
While there's probably some truth to how Apple tested AMD chips in MBAs and whatnot, I doubt they were even really considering it. Why? Thunderbolt.
They advertised Thunderbolt heavily with the MBP and iMac months before the MBA launched. So why would they produce a line of computers that weren't compatible? That couldn't use the iMac's target display mode? That wouldn't work with a TBD?
So unless AMD had a related technology, I'm guessing we would have seen it come with the MBP and iMac first, long before the MBA.
They advertised Thunderbolt heavily with the MBP and iMac months before the MBA launched. So why would they produce a line of computers that weren't compatible? That couldn't use the iMac's target display mode? That wouldn't work with a TBD?
So unless AMD had a related technology, I'm guessing we would have seen it come with the MBP and iMac first, long before the MBA.
98 months ago
AMD's CPUs are horrible... I thought Apple cared about power usage. Intel has done quite a bit of work on that, plus, AMD's implementation of Turboboost is pretty bad...
98 months ago
Not AMD please!
Who gives a **** what processor(s) Apple uses in its products as long as they deliver performance increases over previous models and preserve the user experience.
If Apple could put a Pentium 2 in a MacBook Air and was (somehow) able to deliver comparable or better performance, it wouldn't stop me from buying a new MacBook Air.
I really don't get why people get so hung up on 'specs' and don't focus on usability.
Apple isn't going to release a notebook that has a processor that doesn't work to its standards.
98 months ago
Back in the early 2000's AMD would have been an excellent choice. Intel CPU's used to run crazy hot and yet somehow managed to deliver less performance that AMD CPU's running at 2/3 the clock speed.
This has all changed in the last 4 years or so.
As someone who loved AMD CPU's from about 2000-2008, I would never choose one today over Intel's Sandy Bridge line of CPU's.
There is just no escaping that fact that Intel is currently producing the superior processors at the moment, and while they continue to do so, AMD is a poor choice in my opinion.
Graphics wise yes it does muddy up the issue somewhat, but we are talking about Macbook Air's here, is graphics performance even worth discussing?
This has all changed in the last 4 years or so.
As someone who loved AMD CPU's from about 2000-2008, I would never choose one today over Intel's Sandy Bridge line of CPU's.
There is just no escaping that fact that Intel is currently producing the superior processors at the moment, and while they continue to do so, AMD is a poor choice in my opinion.
Graphics wise yes it does muddy up the issue somewhat, but we are talking about Macbook Air's here, is graphics performance even worth discussing?
98 months ago
Because that'd be 5 billions wasted! Why would a company that takes pride in making top-notch product be interested in a joke of a company. If it's not for ATI, Apple would have never given AMD the light of day.
The only joke here is making such ignorant statements.
You do realize AMD is the only company giving Intel a run for its money and ultimately pumping out better processors at a lower price. I suppose you'd prefer for them to be wiped out and have only one manufacturer, slow progress and innovation and prices set to whatever Intel liked them to be?
98 months ago
I've seen videos of people removing the CPU fan on an Intel processor and cause the computer to crash. I've seen videos of people removing the CPU fan on an AMD processor keep chugging along.
Actually I saw the exact opposite :(
PROOF: //www.youtube.com/watch?v=NxNUK3U73SI
Trinity comes in with new 17W SKUs but you are definitely going to take a hit in the CPU department even with Piledriver's performance and power saving improvements. Still, I am sure AMD/Apple could spin combined CPU + fGPU GFLOPS into something.
"Insert OpenCL magic here."
98 months ago
Not AMD please!
Reading all these negative comments about AMD is hilarious. Its kind of like reading the negative comments from apple fanboys in regards to flash or android or windows or samsung or google.. or basically anything non-apple.
If it doesnt have an apple logo or isnt apple endorsed, it must suck.
98 months ago
The only joke here is making such ignorant statements.
You do realize AMD is the only company giving Intel a run for its money and ultimately pumping out better processors at a lower price. I suppose you'd prefer for them to be wiped out and have only one manufacturer, slow progress and innovation and prices set to whatever Intel liked them to be?
Agreed that AMD is not a joke of a company, and while they do produce cheaper processors, 'better' is not really accurate.
I would love to see AMD return to their glory days. Athlon XP's used to crap allover Pentium 4's.
98 months ago
market cap
apple 478 billion
amd 5 billion
apple cash on hand 100 billion
why not just buy amd and be done?
Their x86 license would not transfer.
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