Apple Seriously Considered Switching to AMD in 2011 MacBook Air

amd fusion logoIn an upcoming profile of AMD, Forbes reports that the company's Llano family of Fusion combination CPU-GPU systems was under consideration by Apple to be used as the brains behind the MacBook Air for its 2011 revision. AMD lost out to Intel, however, as the necessary parts were late in being delivered to Apple and had unacceptably high failure rates.

AMD struggled with its new fabless model while trying to crank out “fusion” processors that combined a CPU and a GPU in a single part. On paper the idea was promising. A notebook processor dubbed “Llano” got a close look from Apple for an update to the ultralight MacBook Air, scheduled for launch in mid-2011.

But AMD couldn’t get early working samples of Llano to Apple on time, one former employee says. Several former AMD employees disagree on just how close AMD came. “We had it,” one says. But too many of the Llano parts were faulty. AMD lost the deal.

The company reportedly also pitched Apple on using its Brazos family of Fusion systems in the Apple TV, but Apple proved to be uninterested in the proposal.

Forbes' Brian Caulfield has more on AMD's efforts to lure Apple in a separate article in which he talks further about yield issues on the Fusion chips planned for the MacBook Air.

The claim echoes a November report from SemiAccurate alleging that AMD's Fusion platform was Apple's "Plan A" for the 2011 MacBook Air and that such machines were "on the verge of production" before Apple ultimately decided to stick with Intel.

Apple had been struggling with chip options in its small portables for several years as licensing issues prevented graphics companies such as NVIDIA from developing integrated graphics solutions for Intel's latest processors. With Apple being forced to choose between slower Core 2 Duo processors paired with fast NVIDIA graphics and faster Intel Core i-series processors hampered by slow integrated graphics from Intel, Apple opted to continue using the aging Core 2 Duo processors for much longer than it would have otherwise liked.

Improvements in Intel's integrated graphics did allow Apple to transition to significantly improved Core i5 and i7 processor in the current generation of MacBook Air models, but it seems that Apple was also weighing AMD's offerings as it sought to work its way out of the constraints of Intel's graphics issues.

Related Roundup: MacBook Air
Tag: Forbes
Related Forum: MacBook Air

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Top Rated Comments

Inakto Avatar
161 months ago
if it works better fine by me. AMD is underrated.
Score: 29 Votes (Like | Disagree)
KylePowers Avatar
161 months ago
While there's probably some truth to how Apple tested AMD chips in MBAs and whatnot, I doubt they were even really considering it. Why? Thunderbolt.

They advertised Thunderbolt heavily with the MBP and iMac months before the MBA launched. So why would they produce a line of computers that weren't compatible? That couldn't use the iMac's target display mode? That wouldn't work with a TBD?

So unless AMD had a related technology, I'm guessing we would have seen it come with the MBP and iMac first, long before the MBA.
Score: 21 Votes (Like | Disagree)
DESNOS Avatar
161 months ago
AMD's CPUs are horrible... I thought Apple cared about power usage. Intel has done quite a bit of work on that, plus, AMD's implementation of Turboboost is pretty bad...
Score: 15 Votes (Like | Disagree)
wikus Avatar
161 months ago
Because that'd be 5 billions wasted! Why would a company that takes pride in making top-notch product be interested in a joke of a company. If it's not for ATI, Apple would have never given AMD the light of day.

The only joke here is making such ignorant statements.

You do realize AMD is the only company giving Intel a run for its money and ultimately pumping out better processors at a lower price. I suppose you'd prefer for them to be wiped out and have only one manufacturer, slow progress and innovation and prices set to whatever Intel liked them to be?
Score: 9 Votes (Like | Disagree)
LachlanH Avatar
161 months ago
Back in the early 2000's AMD would have been an excellent choice. Intel CPU's used to run crazy hot and yet somehow managed to deliver less performance that AMD CPU's running at 2/3 the clock speed.

This has all changed in the last 4 years or so.

As someone who loved AMD CPU's from about 2000-2008, I would never choose one today over Intel's Sandy Bridge line of CPU's.

There is just no escaping that fact that Intel is currently producing the superior processors at the moment, and while they continue to do so, AMD is a poor choice in my opinion.

Graphics wise yes it does muddy up the issue somewhat, but we are talking about Macbook Air's here, is graphics performance even worth discussing?
Score: 9 Votes (Like | Disagree)
ThisIsNotMe Avatar
161 months ago
Not AMD please!

Who gives a **** what processor(s) Apple uses in its products as long as they deliver performance increases over previous models and preserve the user experience.

If Apple could put a Pentium 2 in a MacBook Air and was (somehow) able to deliver comparable or better performance, it wouldn't stop me from buying a new MacBook Air.

I really don't get why people get so hung up on 'specs' and don't focus on usability.

Apple isn't going to release a notebook that has a processor that doesn't work to its standards.
Score: 9 Votes (Like | Disagree)