March Madness Comes to iPad and iPhone March 7 for $3.99

by

As it has in previous years, the NCAA division I men's basketball tournament -- also known as March Madness -- will be streamed both online and to iPhones and iPads. Unlike previous years, iPad and iPhone users will need to pay a $3.99 to watch the Big Dance. CBS and Turner are sharing the NCAA broadcast duties across four television stations. Here's how it breaks down:

Mac users will be able to watch all the CBS-broadcast games for free on CBSSports.com. Games aired on TBS, TNT and TruTV will be available to authenticated watchers of certain pay-tv providers.

For iPad and iPhone viewers, everyone will be required to pay a $3.99 fee to watch the entire tournament. That fee covers all devices, so no mucking about with authentication to watch tournament games on the Mac. Once the fee is paid, all 67 games will be streamable on iOS via Wi-Fi or 3G.

marchmadness

NCAA(r) March Madness(r) Live will offer higher quality live video streams across platforms; video highlights for every game of the Tournament on the iPhone and Android phones; live game alerts for Android phones, as well as iPhones and iPads; an updated design; and live radio broadcast courtesy of Westwood One/Dial Global Radio Network, for all 67 games across the suite of digital products. In addition to the new offerings, NCAA(r) March Madness(r) Live will again provide the same fan-favorite features from last year including: schedules and live game scoring, live tournament brackets, personal channel lineup features, live stats, and live social companion views.

The NCAA March Madness apps for iPhone and iPad will go live on March 7, in time for the tournament to begin on March 13. Sign up on the NCAA's March Madness website to be notified when the apps go live.

Top Rated Comments

jdsipod Avatar
117 months ago

$3.99! That sucks. Not this year...


Dude you would be paying $.06 a game, how is that not a deal
Score: 5 Votes (Like | Disagree)
nsfw Avatar
117 months ago
People not willing to pay $4 for 67 games is whats wrong with media today. You expect everything to be free or your will steal it. The funny thing is you have no problem paying $4.25 for a non-fat mocha cappuccino.
I have no issue with the $4, I just think this will be a test to eventually charge $19.95 in the coming years.
Score: 3 Votes (Like | Disagree)
Gatecitybee Avatar
117 months ago
Last year it was great on the iPad. $4 isn't very much at all for what you're getting.
Score: 2 Votes (Like | Disagree)
jlgolson Avatar
117 months ago

Zero new features worth $4.

I think being able to watch the 67 games of the 2012 tournament qualifies as a "new feature", and a ton of people are going to pay it.

Reminds me of this... http://theoatmeal.com/blog/apps
Score: 2 Votes (Like | Disagree)
Aussieiphone Avatar
116 months ago
ad-free?

Paying for ads? That went out with my cable subscription two years ago...(don't worry macrumors.com I sometimes give yours a click ;) - but I choose)

It's not like college kids are paid to play anyway:confused:
Score: 1 Votes (Like | Disagree)
Tilpots Avatar
117 months ago

I'd probably pay $9.99 for the app, if it has Airplay I'd be willing to pay $14.99. The thing is at $10, $15, or $20 it is no longer an impulse buy for me, and I'll think about if I really, really "need" it. At $5, it is an impulse buy and whether I watch games all weekend long on it or two games the entire tourney I feel like I got my monies worth.


AirPlay support would certainly influence my decision. That's a very good point, it's also a feature absent from last years version.

I guess part of me feels hesitant about CBS, too. I remember watching several games last year that froze up or switched to "Audio Only" at crucial moments in a game. No big deal, cause it was free but if I'd paid for it? I'd have been soooo ticked. Anybody who plays Fantasy Football with CBS knows how crappy their app was for that this season. It was virtually unusable.
Score: 1 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...