Display Panel Shipment Plans Suggest Apple Will Offer iPad 2 Alongside iPad 3

The question of whether Apple will continue to offer the existing iPad 2 as a lower-cost option alongside the forthcoming iPad 3 has been the subject of a fair amount of rumor and speculation, but if new display panel shipment plans provided to Digitimes are correct, it appears that the iPad 2 will indeed live on.

ipad 2 oblique
According to the report, production of the "Retina" resolution iPad 3 display panels at 2048x1536 pixels will surpass that of the lower-resolution 1024x768 iPad 2 panels by the second quarter of this year, but Apple's suppliers will still push out approximately 25 million iPad 2 panels in 2012. That will be down from an estimated 48 million panels in 2011, but still a substantial number. Sources suggest that Apple's suppliers will also be pushing out approximately 40 million iPad 3 panels this year for a total of 65 million iPads between the two models.

With fewer than one million panels shipped in the fourth quarter of 2011, Apple will keep increasing the shipment volume of panels for use in the new version of iPad to 6.0-7.0 million panels in the first quarter and 10.0 million units in the third quarter of 2012, the sources pointed out.

In the meantime, Apple has downwardly adjusted shipments of iPad 2 panels from the peak of 16.0 million panels in the third quarter to 10.0 million units in the fourth quarter of 2011 and further to 7.0-8.0 million units in the first quarter of 2012, the sources indicated. Thus, the shipment volume of panels for use in the new version of iPad will surpass that of iPad 2 panels in the second quarter of 2012, the sources noted.

Digitimes has had a spotty record regarding Apple's product plans, but it does sometimes offer at least reasonably accurate information on production volumes from the company's supply chain. Consequently, it does seem likely that any volume of iPad 2 display panels approaching the rumored number would be indicative of continued iPad 2 production well beyond the introduction of the iPad 3.

Several reports have indicated that the iPad 2 will carry on at a lower entry price of $399 or perhaps even lower, a move rumored to be planned in part to counter Amazon's smaller Android-based Kindle Fire priced at $199. The iPad 3 is said to be set for a March debut and will reportedly offer LTE connectivity, a quad-core processor, and the high-resolution Retina display.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

chirpie Avatar
125 months ago


If they don't get the price below 199 I'll have to go go with the kindle. It doesn't have that excessively big screen, that privacy invading camera, and it has that fragmented app store with only the apps I really need. Less clutter. Apple, step up your game.

Privacy invading camera? What on earth are you going on about?
Score: 24 Votes (Like | Disagree)
GSPice Avatar
125 months ago


If they don't get the price below 199 I'll have to go go with the kindle. It doesn't have that excessively big screen, that privacy invading camera, and it has that fragmented app store with only the apps I really need. Less clutter. Apple, step up your game.

And in other news, tin foil hats are still in vogue..
Score: 12 Votes (Like | Disagree)
Small White Car Avatar
125 months ago
Given Apple's success at selling 3 different iPhone models at once this doesn't surprise me. I'm sure they'd love the same kind of multi-year success with the iPad.
Score: 10 Votes (Like | Disagree)
ELMI0001 Avatar
125 months ago


If they don't get the price below 199 I'll have to go go with the kindle.

Think of the people flooding their local Apple stores or calling Apple because of a $300 price drop! This dude is crazy. Go buy your Kindle and report back to us.
Score: 7 Votes (Like | Disagree)
charlituna Avatar
125 months ago
Digitimes lack of reliability is so high that they are a total joke. Their information is totally suspect as is their analysis.

Assuming those numbers are anything close to true there are two possibilities.

1. Some model(s) of the iPad 2 will still be offered after the iPad 3 launches. it could be the 16GB only. It could be the wifis with the iPad 3 not having a wifi only option. It could be an 8gb model sold only on the education store. and so on

2. the iPad 3 will be launching later in the year with no iPad 2 models staying in production and these panels are for sales until that later launch date.

----------



If they don't get the price below 199 I'll have to go go with the kindle.
It is extremely unlikely that the iPad will ever go that low even on a refurb clearance so you can go order that kindle now and enjoy.
Score: 7 Votes (Like | Disagree)
gnasher729 Avatar
125 months ago
It's Amazing how Apple's trained its customers to pay a premium. But the point is that the competition is at $200, and especially in this economy if enough people buy from Amazon, it gives them a beachhead into Apple's market. Regardless of features, which don't always mean as much to the average consumer, Apple has to compete on price.
We have been "especially in this economy" for the last ten years, and Apple didn't care so far and doing reasonably well, or so I hear. Amazon has a product that is worth less than half of Apple's product for less than half the price. Dooh. There's a market for people who want a device for reading books, and nothing else. Just like Apple is serving the market for people who want a device for listening to music and audio books, and nothing else. The iPad is a completely different market, and Amazon doesn't touch it.

Now there are always people who are tempted when they see "I only want X, and I can get it for $Y, but for only $Z more I can get all this other stuff", even if right now all that other stuff is not essential to them. An iPad 2 at slightly reduced price will tempt quite a few of those away from Amazon.


Seems like a win win
I know a ton of people who wish they had a iPad2, but just couldn't afford it.
Frankly, if you can't _afford_ an iPad 2, then you shouldn't be buying a Kindle for $200 either. If you wanted one but couldn't justify the cost to yourself, that is a different matter.
Score: 5 Votes (Like | Disagree)

Top Stories

Apple Watch 7 Unreleased Feature

Apple Watch Series 7 to Focus on One Major Upgrade

Wednesday August 4, 2021 2:12 am PDT by
The upcoming Apple Watch Series 7 will focus on one important feature in an attempt to tempt existing Apple Watch users that have an older device to upgrade, according to recent reports. Apple may skip adding new health sensors to this year's Apple Watch Series 7 in favor of improving the device's battery life. The company is said to be adopting new double-sided System in Package (SiP)...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
applestoredown

Apple's Online Store Temporarily Down [Update: Back Up]

Tuesday August 3, 2021 4:01 pm PDT by
Apple's online Apple Store is down at the current time, and attempting to access it to make a purchase gives the standard "Be Right Back" message. Given that it's a Tuesday night/afternoon in the United States and we're not expecting any new products this week, it's likely that this is a temporary maintenance outage that is not related to a new product release. The Apple Store app is also...
iPhone 13 Dummy Thumbnail 2

Apple Brings China's Luxshare Precision into iPhone 13 Supply Chain to Meet Production Targets

Wednesday August 4, 2021 12:19 am PDT by
Apple is tapping more Chinese suppliers as it seeks to meet ambitious targets for iPhone 13 production, according to a new report by Nikkei Asia. Apple is set to produce between 90 million and 95 million iPhones through January, according to a previous Nikkei report, and China's Luxshare Precision Industry has won 3% of orders away from Taiwanese rivals Foxconn and Pegatron. Luxshare will...
iphone x flexible oled display

Apple Researching Ways to Expand the iPhone's Display to Hide the Notch

Tuesday August 3, 2021 7:51 am PDT by
Apple is researching ways to hide the iPhone's notch when it is not in use and expand the display, according to a newly granted patent. The patent, first spotted by Patently Apple, is titled "Electronic devices with adjustable display windows" and was filed with the U.S. Patent and Trademark Office. It explains how a device's display could move as to show and hide the front-facing camera and ...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...