Since at least 2004, Apple has offered a rebate program that has typically offered users a $100 rebate when they purchase a new Mac and an eligible printer directly from Apple. The program was typically offered as a three-month program that was consistently renewed upon expiration, although in recent years the company shifted toward a perpetual program while reserving the right to discontinue it at any time.
It now appears that Apple has discontinued the program entirely, as retail sources have indicated to both MacRumors and 9to5Mac that Apple has ended the program as of today. From a notice to staff members:
Printer Rebates Ending on January 17
Effective Tuesday, January 17, the printer rebate will no longer be offered.
Monday, January 16 will be the last day customers can get a rebate on a qualifying printer when purchased with a Mac. Customers will have 90 days from the date of purchase to submit rebate claims. An additional 30 days will be given to correct invalid claims.
The Apple Retail Store and the Apple Online Store will continue to sell printers, albeit without a rebate offer.
U.S. and CA only: Wednesday, May 16 is the last day the online Apple Rebate Tool will be available to submit rebates. Customers should submit their claims according to the terms of the promotion.
Apple previously offered a number of rebate programs on various products, but with the discontinuation of the printer rebate program, it appears that the company has eliminated rebates entirely. iWork and MobileMe rebates disappeared in April 2011, and the company had previously offered rebates on the products such as Mac OS X and iLife combination purchases, Mac OS and Microsoft Office combination purchases, and others. Apple previous Back to School rebate program has also been replaced with an iTunes Store/Mac App Store gift card.
Apple continues to offer several printers as optional add-ons when configuring a new Mac in the online store, specifically promoting AirPrint-compatible models, but the printers are being offered at regular retail prices with no promotional rebates or other discounts.
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Ha, I remember listing a half dozen printers on eBay at one point, all acquired through this promotion. They never did sell for very much Apple's prices were quite inflated, so the $100 rebate was more like $40. Usually not worth the effort of selling it. A nice bonus though if you intended to use it.
Throwing out a random association, I wonder if the cancellation of all these rebate programs is to set the stage for initiation of dividends as Apple's profit redistribution mechanism? ie. giving back to shareholders instead of customers. Although many people are part of both groups of course.
Be assured, the $100 rebate was making Apple money. It would have stopped the program because it stopped making money on it.
