VentureBeat reports that Sony will be bringing its "Music Unlimited" streaming service to the iPhone and iPod touch within the next three months, looking to make inroads into Apple's ecosystem that has been dominated on the music side by iTunes.

The electronics company will offer a free iPhone and iPad app for Music Unlimited at some point this quarter, Tim Schaaff, head of Sony Entertainment Network said today at a small CES media gathering.

Additionally, the iOS app will offer offline caching for subscribers to Sony’s service, allowing users to save their playlists for listening when away from a network connection.

Sony introduced its Music Unlimited service nearly a year ago and garnered some attention when a company executive suggested that Sony Music could pull its content from the iTunes Store if Music Unlimited proved successful, although another Sony executive disputed that notion soon after.

sony music unlimited ios
Sony's Music Unlimited app for iOS (Source: The Verge)

As a subscription service, Apple would take a 30% cut of a revenue from subscriptions generated through an iOS app from Sony. But Apple's scaled-back subscription rules that went into effect last year would allow Sony to still offer an app without having to share revenue with Apple as long as the app itself does not allow subscription signups and does not contain any external links to sign up for service outside of the app.

Top Rated Comments

Nobita Avatar
181 months ago
Don't they realise that people wants to buy and download music? Isn't that the whole point of iTunes store? Go and watch Jobs's keynote on youtube.
Score: 3 Votes (Like | Disagree)
websyndicate Avatar
181 months ago
How does this stack up against Pandora and Spotify?

Really its 2 different services. Pandora is like radio you pick a station. Spotify/Sony music you pick any song you want
Score: 3 Votes (Like | Disagree)
Ivan P Avatar
181 months ago
whats up with the giant CARRIER at the top left? its an iPod touch.

It's called a mock-up.
Score: 3 Votes (Like | Disagree)
Larrywb Avatar
181 months ago
I'm happing with buying the music I really like, listening to radio in car, and listening to Pandora at home. I don't see a need for Spotify or Sony for myself.
Score: 2 Votes (Like | Disagree)
*LTD* Avatar
181 months ago
I welcome competition. I don't rent my music, but it's nice to have the choice. Also drives prices down. Competition is good. Waiting for Google Music to appear.

Bryan
The "competition is good" mantra, even repeated ad infinitum, carries little to no meaning when the competition just isn't viable.

All this sort of competition achieves is waste and redundancy.
Score: 2 Votes (Like | Disagree)
dvwtwo Avatar
181 months ago
I don't get it. All these minor also-ran music services - how many subscribers can they possibly have? Who's using them?
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...