Apple Bringing Store-Within-a-Store Concept to Target?
AppleInsider reports that Apple is planning to launch a test program later this year that would see the company open "store-within-a-store" concepts in 25 Target stores around the United States. The stores would be similar to the "Apple Shops" found in a number of Best Buy locations.
According to a source familiar with Apple's plans, the company plans to begin operating Apple-branded areas within 25 larger Target stores in locations which can't support a standalone Apple Store.
The initial opening would be a small start, given that Target, the second-largest discount retail chain in the US, operates 1752 stores in the US.
The report notes that Apple has had a long-standing arrangement with Target for the retailer to feature iPods in its stores, a relationship that has since expanded to include the iPad and iPhone. With the test program, these select Target locations may soon also begin selling Mac products in its stores in addition to providing other dedicated Apple product sales support.
Many Best Buy Apple Shops are run under the
Apple Solutions Consultants, which utilizes Apple-employed consultants to provide expertise within the Best Buy stores, although Best Buy employees may also assist customers.
Popular Stories
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
