Apple's Interest in English Premier League Streaming Rights Disputed

Earlier this week, a report from the UK's Daily Mail made waves for its claim that Apple was interested in bidding for the rights to stream English Premier League football games. There was a significant amount of skepticism regarding the report given that it would mark a significant departure from the company's usual model of content distribution, and The Guardian now follows up with a new report denying that Apple will be in the running.
The Premier League is preparing to go to market with its lucrative television contract in the second quarter of this year, but the technology company Apple is believed to have ruled itself out of the running for the rights. [...]

However, despite speculation it is understood that Apple has not discussed bidding for the rights and is unlikely to do so, despite rumoured plans to launch an Apple TV device.

Its model relies on taking a cut of the revenue from existing content producers by retailing its content through its AppStore or iTunes service.
The report goes on to note that live matches broadcast by Sky are already available on iOS devices via the channel's SkyGo app and that archived Premier League content is available through iTunes. Those outlets make it less likely that Apple would view an expensive outright streaming deal as a worthwhile effort for the company.

Top Rated Comments

(View all)

103 months ago
Welcome, everyone outside the UK, to the Daily Mail. :D
Rating: 15 Votes
103 months ago
I forgive you this time macrumors...

No more Daily Mail rumors please. At least not page one. Keep your integrity macrumors.
Rating: 14 Votes
103 months ago
The British Press

Adapted from the classic bit in Yes Prime Minister:

"Don't tell me about the press. I know exactly who reads the papers:
- The Daily Mirror is read by people who think they run the country;
- The Guardian is read by people who think they ought to run the country;
- The Times is read by people who actually do run the country;
- The Daily Mail is read by the hypocondriac wives of the people who run the country;
- The Financial Times is read by people who own the country;
- The Independent is read by people who don't care about the country, they just want to save the dolphins;
- The Express is read by people who think Princess Di was killed by the people who run the country;
- The Morning Star is read by people who think the country ought to be run by another country;
- And the Daily Telegraph is read by people who think it is."

"What about the people who read the Sun?"

"Sun readers don't care who runs the country, as long as she's got big tits."
Rating: 9 Votes
103 months ago
The initial article hardly 'made waves' - it was printed in the Daily Fail after all.
Rating: 8 Votes
103 months ago
We need better rumors.
Rating: 7 Votes
103 months ago
An inaccurate article in the Daily Mail, who'd have thought.


...Oh, Right.

The best way to read the Daily Mail is to think of it as a British Onion News. Or better yet, not at all.
Rating: 6 Votes
103 months ago
As was made more than clear in the last thread, this was always clearly rubbish. Remember, if it's printed in the Daily Mail, it's almost certainly a lie. Especially when it's an unattributed rumour where several people have a clear financial incentive to make things up (the Premier League bidding process is EU regulated, and you have to submit sealed bids for each rights package rather than the rights being auctioned off - and hence claiming that other parties are interested is a good way to encourage the existing bidders to up their offer, just in case).

The reason Apple have a big pile of money is because they do not spend it in dumb ways, which this would be.

Phazer
Rating: 6 Votes
103 months ago

There was a significant amount of skepticism regarding the report given that it would mark a significant departure from the company's usual model of content distribution

No, there was a significant amount of scepticism because it was from the Daily Mail.
Rating: 5 Votes
103 months ago

No, there was a significant amount of scepticism because it was from the Daily Mail.


Bahahaha!
+ to you.

I don't think macrumors understands how inaccurate the daily mail is. No matter how many readers point it out to them.

Next we will see rumors posted based on articles from the national enquirer :rolleyes:
Rating: 4 Votes
103 months ago
The Guardian is a better newspaper than the Daily Mail so its sources should be more reliable.

My own feel would be that it would make excellent sense for Apple to get its hands on a bundle or two because it would take the ATV2 into the mainstream and unleash some of the under-utilised aspects of many people's iPhones or iPads.

Which will in turn will bring the vast majority of iPhone/iPad owners closer into the Apple ecosystem and then when they need to replace their computer may even buy a mac next etc etc
Rating: 3 Votes

[ Read All Comments ]