Apple Interested in Bidding for English Premier League Streaming Rights?
Apple is considering bidding for the rights to stream English Premier League (EPL) football matches, according to the Daily Mail. The EPL is the top football league in England, and one of the premiere football leagues in the world and the bidding for the television rights is expected to generate billions of dollars in revenue for the teams and the league.
The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.
The involvement of Apple - and their great multimedia rivals Google are also expected to make similar soundings - would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline.
The Daily Mail notes that Sky, the current holder of the Premier League broadcast license, ESPN, and Al Jazeera are also expected to bid on the rights.