Apple and Android Gain Smartphone Marketshare at Expense of RIM and Microsoft

comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers.

This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S.

apple
Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM.

market
Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures.

comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Popular Stories

apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
10

Apple to Launch New Products Starting Next Week, Claims Dubious Leak [Updated]

Friday October 10, 2025 5:57 am PDT by
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows. Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver. The Naver blog account yeux1122, which aggregates rather than originates Apple...
iOS 26 Feature

Apple Preparing iOS 26.0.2 Update for iPhones

Saturday October 11, 2025 6:59 pm PDT by
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Last month, Apple released iOS...
iPhone 17 Pro Colors

iPhone 18 Pro Already Rumored to Have These 6 New Features

Saturday October 11, 2025 10:10 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
All AirPods 2025

Apple Reportedly Working on New AirPods Pro, AirPods 5, and H3 Chip

Sunday October 12, 2025 9:24 am PDT by
After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro 2...
Tim Cook MacBook

Apple's Next CEO Identified

Wednesday October 8, 2025 12:30 pm PDT by
Apple's hardware engineering chief John Ternus remains the "leading contender" to become the company's next CEO, according to Bloomberg's Mark Gurman. Ternus is 50 years old, so he is still young enough to have a long run at the helm of Apple, after current CEO Tim Cook retires. He is already a key decision-maker at Apple, according to Gurman, and he appears to have a charismatic...
10

Apple Event This October? Here's the Latest on What to Expect

Thursday October 9, 2025 7:00 am PDT by
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month. The graphic for Apple's "Unleashed" event in October 2021 Below, we have recapped everything to know about a potential Apple event this October. When The table below outlines when Apple teased its October launches over the past...
Apple MacBook Pro M4 hero

Apple Rumored to Launch MacBook Pro With M5 Chip Before M5 Pro and M5 Max Models

Friday October 10, 2025 1:18 pm PDT by
Apple is planning to release a base MacBook Pro with a standard M5 chip before higher-end models with M5 Pro and M5 Max chips, according to AppleInsider's sources with "knowledge of macOS Tahoe development and hardware testing." The report said a MacBook Pro with an M5 chip is "nearing release," and Apple has apparently been testing this model with an unreleased macOS 26.0.2 version....
vivo liquid glass

iOS 26 Liquid Glass Design Copied by Android Smartphone Maker

Thursday October 9, 2025 4:07 pm PDT by
Chinese smartphone maker Vivo has taken some inspiration from Apple's Liquid Glass design language for its latest operating system update, OriginOS 6. Unveiled this week, OriginOS 6 has the same rounded buttons and translucent glass look as iOS 26. In a demo video, a Vivo smartphone features an interface that could be easily mistaken for iOS 26. There's a Liquid Glass clock, Control Center,...

Top Rated Comments

KnightWRX Avatar
180 months ago
I don’t think it’s just the 4S or Sprint availability that saw Apple’s growth rate increase while Google’s shrank.

Positive 3.1% is shrinking ? :eek:
Score: 18 Votes (Like | Disagree)
AppleScruff1 Avatar
180 months ago
HA I completely forgot Microsoft even sold phones!

They don't.
Score: 14 Votes (Like | Disagree)
AppleScruff1 Avatar
180 months ago
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.

As opposed the the wealthy, intelligent, high class iPhone users?
Score: 13 Votes (Like | Disagree)
superfula Avatar
180 months ago
Positive 3.1% is shrinking ? :eek:

He said the growth rate shrank, which it did.
Score: 13 Votes (Like | Disagree)
AppleScruff1 Avatar
180 months ago
Positive 3.1% is shrinking ? :eek:

It is in Apple math.
Score: 13 Votes (Like | Disagree)
KnightWRX Avatar
180 months ago
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.

Why then was the Samsung Galaxy S II, a top of the line high end phone one of the best selling Android model this year ? :rolleyes:

That doesn't make sense, according to you, it's the low end that's pushing Android up, not its high-end...
Score: 11 Votes (Like | Disagree)