comScore released their latest numbers for the relative market shares of the mobile market. Apple continues to inch upward with 11.2% of total U.S. Mobile Subscribers.
This percent share is up from 9.8% in August and 10.2% in September. Apple's growth was greater than its competitors during this time which covers the introduction of the iPhone 4S. Apple has historically trended well with steady gains in this measure over time. These numbers are for both smartphone and non-smartphone subscribers in the U.S.
Amongst Smartphone platforms, Google's Android continues to lead at 46.9% over Apple's 28.7% but both platforms grew in the past few months as compared to both Microsoft and RIM.
Microsoft, RIM and Symbian saw continued declines in Smartphone marketshare over the past quarter. The difference in change between Apple and Android's growth is even smaller (1.3 points vs 2.1 points) when comparing the November numbers to September numbers. The iPhone 4S's launch in October should have been covered in these figures.
comScore's data tracks installed user base rather than new handset sales, making it more reflective of real-world usage but slower to respond to shifting market trends than some other studies.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Friday November 7, 2025 1:19 pm PST by Juli Clover
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time.
Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged.
Another set of iPhones underwent...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.
As opposed the the wealthy, intelligent, high class iPhone users?
It's all those low-end Samsung, LGs and HTCs where their users barely know that their phones are smartphones or buy any apps. Maybe you have to go to cities lower on the economic totem pole to see more of them.
Why then was the Samsung Galaxy S II, a top of the line high end phone one of the best selling Android model this year ? :rolleyes:
That doesn't make sense, according to you, it's the low end that's pushing Android up, not its high-end...
