Newsstand in iOS 5 Fueling Growth of New Magazine Subscriptions

AllThingsD takes a look at how the launch of Apple's Newsstand feature as part of iOS 5 has affected subscription sales for Popular Science magazine, revealing that the prominent placement of the Newsstand app and easy access to updated content has driven a substantial increase in new subscriptions.

The chart comes to us courtesy of Mag+, Bonnier’s tablet-publishing software business. And as Mag+ CEO Staffan Ekholm points out, the really promising indicator for Pop Sci isn’t the one-week sales leap of 13 percent — it’s that the the magazine’s growth picked up after that week, with more velocity.

Based on the graph, Popular Science appears to have been adding new subscribers at a fairly constant rate of about 700 per week during the several months leading up to the debut of iOS 5. But more than a month after the significant bump immediately following iOS 5's release, the magazine is still seeing subscription growth at nearly double the rate seen before the arrival of Newsstand.

popular science newsstand subs
Apple developed Newsstand as a way to allow users to keep track of what could be a large number of magazine and newspaper subscriptions, housing them all in a dedicated folder where they can be updated in the background and display the latest covers to help users identify new content.

Apple is not alone, however, in trying to provide centralized access to subscription newspaper and magazine content. Just this week, Amazon updated its Kindle iOS app to add support for its newsstand of over 400 newspapers and magazines on the iPad.

Top Rated Comments

newagemac Avatar
122 months ago
Of course there's also Zinio (http://www.zinio.com) which has been around much longer than Newsstand. It's also cross platform so you can read your issues on your iPad, iPhone and Mac, PC and Android phone. Plus they have a much wider selection. Still no Macworld or Rolling Stone on Newsstand.
The problem with Zinio is the magazines in it are nothing more than PDF versions of their print magazines. The stuff on Newsstand can be entirely new concepts that are fully interactive to take advantage of the multitouch interface.

And Adobe's new Digital Publishing Suite works with it. We should be seeing some really good stuff coming out over the next few years with designers and publishers targeting the touch interface first rather than just porting print or web stuff to a digital touch based medium. Which is the same thing that made touch based apps and games successful.
Score: 5 Votes (Like | Disagree)
AaronEdwards Avatar
122 months ago
I'm not sure if Newstand is fueling a long time growth.

The first week this app was released there were 4140 new subscribers, then it dropped to 2076 the next week. The first week of Newstand there were 3676 new subscribers, the week after that it dropped to 2125.

The average new subscriptions for the first six weeks is 1691. The average new subscriptions the first six weeks after the launch of Newstand, 1832. That's an increase of just 141 extra subscriptions per week, or 8%.

I'd wait a couple more months before declaring Newstand being a success for publishers.

Another way to make the point.

Does anyone remember The Daily? Anyone still reading it?
Score: 4 Votes (Like | Disagree)
mkrishnan Avatar
122 months ago
I'd like to see more apps work like the Newstand though. Click it and a drawer opens below for quick access.

I'd like to see more apps work in Newsstand. Months later, NYT is the only news app that I have that appears in the Newsstand. USA Today, WSJ, CNN, MLive, Fox, Michigan Public Radio, Valet, etc, all do not.
Score: 4 Votes (Like | Disagree)
ipedro Avatar
122 months ago
It looks like Apple will single handedly save print media like they did the music industry.

I'd like to see more apps work like the Newstand though. Click it and a drawer opens below for quick access.
Score: 4 Votes (Like | Disagree)
dokujaryu Avatar
122 months ago


:-P
Score: 3 Votes (Like | Disagree)
vrDrew Avatar
121 months ago
I thought Apple was out to destroy the print industry?

How does offering electronic (valueless) versions or currently printed media help the print industry?

I'm a digital NY Times subscriber. I wouldn't subscribe to the paper version for a variety of reasons, not the least of which is there is no daily delivery in the city I live in. I'm also able to enjoy my subscription anywhere in the world, rather than letting copies pile up on my doorstep or in my mailbox.

A couple of million people like me add up to half a billion dollars a year in revenue for the NY Times they simply would never be able to capture without the iOS subscription model. That half billion or so is the difference between the Times being a viable top quality newspaper, or having to slash its editorial and news gathering budgets.

Newsstand may not be perfect, and undoubtedly publishers have some details to work out, but long term I see it being a major plus for journalism.
Score: 2 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...