Grand Central Terminal Store Digital Signage Removed Ahead of December 9th Opening

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Less than two weeks ago, Apple revealed digital flip-style signage outside its forthcoming retail store in Manhattan's historic Grand Central Terminal. The signage consisted of 58 separate display panels showing a rotating group of messages regarding the store's grand opening, which is scheduled for this Friday, December 9th.


With the opening just three days away and a closed event for the media scheduled for tomorrow, techfootnote reveals that Apple has now removed the signage and begun disassembling the black construction barrier that had blocked the main stairway entrance to the store. The store's entrance and views onto the balconies remain obscured by black curtains, which can be quickly and easily removed ahead of the store's opening.


Apple has posted information on the store, noting that the location will offer a relatively early opening time of 7:00 AM on weekdays in order to accommodate the needs of commuters utilizing the terminal.

Top Rated Comments

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111 months ago
I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?

I almost feel like if one raided the basement of their NC datacenter they'd find something like the infamous scene from Indiana Jones:

Score: 2 Votes (Like | Disagree)
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111 months ago
It's very like Apple to setup a special sign teasing the opening of the store for a few days and then taking it down a few days later. But the sign did serve it's purpose! (Unless they plan to put it back up, but I doubt it.) :p
Score: 1 Votes (Like | Disagree)
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111 months ago

I sometimes wonder what happens to some of Apple's toys. Like this digital sign, for example.

Where is it now?


Probably gone back to the outfit Apple hired it from. There are companies that deal with exhibition signage. No need for Apple to accumulate more junk for occasional use.
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111 months ago
"Using" the store, or "visiting" the store. Not "utilizing".
Score: -1 Votes (Like | Disagree)

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